Click the product keywords that need to be analyzed for competing products, click "Add keyword comparison", and then click "View keyword comparison analysis".
Through two indicators, we can quickly judge which product has explosive potential. 1. Total number of related products (smaller means less competition) 2. Best sellers (more means more sales).
From the data in the screenshot above, we can quickly judge that the "silicone muffin pot" among the four silicone products is a hot-selling product with explosive potential. You see, the choice of products is so simple! If you are interested, you can contact Wang Hui Johnson for product analysis and experience the fun of choosing products!
Don't be divorced from your financial situation when choosing products. Some sellers say I want to choose high-priced products, because high prices are the threshold, and the competition is not as fierce as low-priced products. When you say this, be sure to touch some coins in your pocket. Too little money cannot support the operation of high-priced products. Even if the funds are sufficient, if the operating experience is not enough, we should be careful of the pit of high-priced products. You take it for granted that low-priced products will give you a free evaluation, but you may feel sorry for high-priced products. Why? When it comes to more money and less money, the psychology will change instantly, which is inevitable for everyone. There are many precautions in the selection, which will be supplemented as much as possible later. For the seller, every point that needs attention, for us, allows us to establish a three-dimensional thinking model of product selection. When you think more and more comprehensively, the chances of successful product selection will be higher and higher. When choosing a product, we must not ignore the weight and volume of the product. Some students chose a product, the cost of getting the goods is very low, only less than 10, but the sales price is very high, which can probably be sold to 15 yuan. The students are very excited, but the reality is that the cost of getting goods is low, but the product weighs about 500 grams. There are many precautions in the selection, which will be supplemented as much as possible later. For the seller, every point that needs attention, for us, allows us to establish a three-dimensional thinking model of product selection. When you think more and more comprehensively, the chances of successful product selection will be higher and higher.
All the other answers have been completed.
How to choose products;
The first is to look at the platform properties and choose the products to quit according to the rules.
Secondly, the characteristics of its own products are suitable for platform users.
Finally, make some adjustments according to the hot spots.
I don't know why.
) first determine the general policy of your operation strategy.
Let's summarize Amazon's product selection skills by analyzing five stages of competition, which can guide us to choose products correctly. They are Amazon's product selection methods in distribution war, price war, product upgrade war, supply chain war and after-sales war.
However, due to various categories, it is still in a certain competitive stage for a long or short period of time. Moreover, these five stages are not absolute, and they are constantly changing. You need to choose categories and strategies according to your competitors and your own situation.
Distribution warfare: applicable to some non-standard products or platforms, such as Yi Bei and Wish. At present, it is basically eliminated, especially after Amazon adjusts its policy, it will pay more and more attention to branding and branding development. But at present, many large companies are walking on two legs, one is brand operation, and the other is commodity distribution war.
Price war: In fact, in all categories, price is very important at any stage, so price is an eternal theme. At present, there are still some products with low price strategy, but not many. For example, Amazon, the platform charges are relatively expensive. If you do FBA, things that are too cheap will not make money at all. If we win at a low price, this route won't work.
Product upgrade: Product upgrade is the most common business strategy now. To do a good job in product upgrading, we must operate carefully, fully understand the characteristics of our products, the characteristics of our competitors, and the differences between ourselves and our competitors, so as to find out where to upgrade our products. It is best to participate in product development and improve the user experience. This is the current trend and an important strategy for small and medium-sized sellers to seize a place in e-commerce.
Supply chain warfare: it is the competition relying on the product advantages of factories and sales authorization.
After-sales war: After-sales problem is the problem of localized customer service. In addition to providing online help in the shopping process, providing excellent after-sales service is also an important measure to enhance the user's buying experience and win repeat customers.
Second, the choice of products should be rigid.
In Amazon's choice, rigid demand has been and is likely to reduce the amount of operating funds, which can improve the chances of successful operation. Next, let's talk about what is a product with rigid demand. A product with rigid requirements means that the functional requirements of the product are greater than the external factors such as the style, appearance, color and size of the product.
Third, choose products to avoid products that are updated too quickly and products with seasonal details;
There are too many updates now. If we carefully analyze the shops that have maintained good business for a long time when they were just washed, it is not difficult to find that they never chase after explosions, and even consciously avoid products that explode instantly. The products in their stores are often products that can be sold continuously for many years. The demand for those products is almost all year round, and those products hardly need to be updated in the next three to five years.
Fourth, when choosing products, combine your own funds.
Don't blindly choose products according to your financial situation, knowing that you don't have much money, but you still have to take high-end products. When you take high-end products, you will find that you have no financial support. But we must combine our own funds and business experience to judge. Therefore, in the choice of products, sellers should combine their own funds and try to choose products with low prices. Low-priced products have been successfully operated, and with experience summary, they will go higher step by step.
Fifth, the weight and volume of the goods should be considered when selecting.
The weight and volume of goods will be in trouble in future logistics. If your volume is too big, or your weight is too heavy, it will cause you to bear the logistics freight yourself. Similarly, some products are light in weight, but they are foam goods, and their size is very large, which will make you unbearable. Therefore, when selecting products, sellers must habitually consider the cost, weight and volume of products, because these are the core elements that affect the final cost.
Second, the choice of products should be rigid.
In Amazon's choice, rigid demand has been and is likely to reduce the amount of operating funds, which can improve the chances of successful operation. Next, let's talk about what is a product with rigid demand. A product with rigid requirements means that the functional requirements of the product are greater than the external factors such as the style, appearance, color and size of the product.
Third, choose products to avoid products that are updated too quickly and products with seasonal details;
There are too many updates now. If you carefully analyze the shops that have maintained good business for a long time when they were just washed, it is not difficult to find that they never chase after explosions, and even consciously avoid products that explode instantly. The products in their stores are often products that can be sold continuously for many years. The demand for those products is almost all year round, and those products hardly need to be updated in the next three to five years.
Fourth, when choosing products, combine your own funds.
Don't blindly choose products according to your financial situation, knowing that you don't have much money, but you still have to take high-end products. When you take high-end products, you will find that you have no financial support. But we must combine our own funds and business experience to judge. Therefore, in the choice of products, sellers should combine their own funds and try to choose products with low prices. Low-priced products have been successfully operated, and with experience summary, they will go higher step by step.
Fifth, the weight and volume of the goods should be considered when selecting.
The weight and volume of goods will be in trouble in future logistics. If your volume is too big, or your weight is too heavy, it will cause you to bear the logistics freight yourself. Similarly, some products are light in weight, but they are foam goods, and their size is very large, which will make you unbearable. Therefore, when selecting products, sellers must habitually consider the cost, weight and volume of products, because these are the core factors that affect the final cost.
Hello, this is Youyue Technology to answer your questions.
1. Don't sell products with potential safety hazards, especially toys or food-related products.
2. You can't register multiple accounts on the same platform.
Don't sell products without authorization.
4. Don't release some products that Amazon forbids to sell.
When creating new products, don't use other people's drawings.
I hope the above answers can give you some help ~ for more information, please search for "about technology" on various platforms.
First, avoid popular categories and choose relatively small subcategories:
Now we don't choose products that can sell thousands or hundreds of orders at sunrise every day, because it's not as simple as hoarding goods. At sunrise, the operating cost of thousands and hundreds of bills will be very high, and the payment will be very severe. It is too risky for new and small sellers to make such products, so they should choose products that can make 10-20 orders a day according to their own strength. The competition for products that can produce three or five hundred orders a month will be much smaller, and you will also find people who spoof you.
Third, don't blindly pursue high profits:
Many new sellers often hear how much profit the selected products must achieve. I think it's dangerous to look at my choice. There is a business rule that you can't break. If you invest too little, you want to get rich So even if you can earn 15-20 RMB per order, it is acceptable. For example, the profit of 600 orders per month is 15-20 yuan, which is not a small amount in one month. We need to have a good consciousness, that is, strive for survival first, and then develop. It's no use staring at the profit on the account.
Fourth, product differentiation:
Seeing the product differentiation, many small partners will not accept it, thinking that we may not be able to re-mold, redesign and redevelop. I'm talking about fine-tuning products here. Always look at the pain points of bad customers to upgrade and improve products. I often say the example of cosmetic bag. For example, I adjusted the zipper quality and appearance color of cosmetic bag. These are fine-tuning functions. Differentiated competition may be the way out for our small sellers.
Five, the product consideration has industry barriers:
As the saying goes, interlacing is like a mountain. If you are not in this industry, outsiders will never understand these products. For example, some people who do professional electronic instruments and equipment, or the unpopular 3C category, for example, I know that the screen of a product IPAD is second-hand. This product needs QC, and many ordinary sellers will only know the existence of this product if they are in this industry all the year round.
Amazon's choice is very important. If it is wrong, the goods may be abandoned.
I will consider several issues when choosing products.
1. If you need to connect to wifi, don't do it. After all, there are various models, and you will often encounter mismatches. After-sales is a problem, and it is easy to have bad reviews.
2. If there are giant sellers who don't do it, giants will easily form a monopoly, and they won't get a few cakes when they enter the market.
3. There are categories that don't do spikes every day, and there are categories that can do spikes every day, all of which are very powerful. You go in, and you may be engaged before you stand firm.
I am more concerned about these three issues, and others are judged by products.