The main express delivery company directly operated is SF Express. Direct-operated stores refer to chain stores directly operated by the head office, that is, the business form in which each retail store is directly operated, invested, and managed by the company headquarters. The headquarters adopts an in-depth management method and directly orders all retail stores to be in charge, and the retail stores must also fully accept the command of the headquarters. The main feature of a directly operated store is that ownership and management rights are centralized and unified at the headquarters. All member companies must be single owners, owned by a company, a joint organization or a single person, and centrally led and managed by the headquarters, such as personnel, procurement, planning, advertising, accounting and business policies. A unified accounting system is implemented, and each directly operated store implements standardized operation and management. The advantage of this model is that it can uniformly mobilize funds, unify business strategies, and uniformly develop and apply overall undertakings; it can easily bring into play its overall advantages in terms of talent training and use, development and promotion of new technology products, and modernization of information and management. The disadvantage of this model is that each member store has little autonomy and its enthusiasm, creativity and initiative are limited.
There are many express delivery companies with franchise models, such as ZTO, STO, etc. Franchise stores refer to corporate organizations that authorize their service marks to franchise store owners, so that franchise store owners can use the image, brand, reputation, etc. of the franchise headquarters to attract consumers in the commercial consumer market. Before a franchise owner starts a business, the franchise headquarters will first teach the franchise owner its experience and assist him in starting a business and operating the business. Both parties must sign a franchise contract. The franchise headquarters can charge franchise fees, deposits and royalties from franchise owners depending on the nature of the franchise. wait. The main feature of a franchise store is that the franchise headquarters only provides necessary image, brand, training and management support, and each franchise store operates independently and bears legal responsibilities independently. The advantage is that each franchise store has strong flexibility, initiative and autonomy. The disadvantage is that each franchise store tends to work independently, lacks teamwork spirit, and is inconvenient for unified management and unified operation.
Comparison between the two
Sequence
No. Comparison content Direct express delivery Franchise chain express delivery
1 Investors 1-5 1, 2, 3-N units
2 Profit center 1 unit 1, 2, 3-N units
3 Management method: mainly execution of instructions, mainly coordination
4 Management efficiency high low
5 Implementation of operating standards good poor
6 Manager quality generally high uneven
7 Sales price system More unified Not unified (depending on local conditions)
8 Low-cost accounting unit Unified 1, 2, 3-N units
9 Large delivery range Determined according to the volume of express shipments Wider
10 Cost expense ratio High comprehensive management cost Low operating cost, high coordination cost
11 Market positioning Low, medium and high-end Low-end
12 Sales skills Diversified Single
13 Training system Has a complete training system Has not formed a complete training system
14 Corporate culture Mature, high recognition Immature, low recognition
15 Execution ability Stronger Weak
16 Business motivation Focus on long-term development Focus on short-term profit
17 Relationship between subsidiaries Rely on the management system Rely on the personal qualities of managers
18 Probability of adverse events Rare Frequent
19 Business risk Bear joint and several liability for subsidiaries Individual violations cause general losses
20 Sales channels Mainly full-time sales, mainly delivery Staff-based
21 Competitive means Comprehensive guarantee of service level Low price, commission-based
22 IT system application Generally good application Uneven
Advanced express delivery Enterprise business model
Express delivery service extension model - refers to providing customers with more complete and comprehensive express delivery services on the basis of existing express delivery services by extending to both ends, thereby increasing the additional cost of express delivery services. Value, a business model that meets customers’ high-level express delivery needs. For example, warehousing companies use the supply of goods they control to engage in distribution services by purchasing some vehicles or integrating social vehicles; transportation companies engage in temporary storage and distribution of goods according to customer requirements after completing the route transportation of goods.
For traditional express delivery companies engaged in single-function express delivery services, this model can not only expand the scope of express delivery services, but also achieve the purpose of improving the level of express delivery services.
The industrial express service model is to use modern technical means and professional management methods, based on rich experience in the target industry and a deep understanding of customer needs, in a certain industry field. A model that provides full or partial professional express delivery services. The main feature of this business model is to divide the express delivery service objects into several specific industry fields, and then conduct in-depth and detailed research on this industry, master the express operation characteristics of the industry, and provide distinctive professional services. Project express service model - refers to a model that provides full express delivery services for specific projects. This type of demand is mainly concentrated in some major infrastructure construction projects and comprehensive exhibitions and sports games in my country, such as the Three Gorges Hydropower Station, Qinshan Nuclear Power Station, National Stadium and other infrastructure projects, as well as the transportation and express delivery services of bulk commodities such as the Olympic Games and exhibitions. The implementation of this This model of express delivery company must have rich experience in express delivery operations and strong corporate strength.
Customized express delivery service refers to providing express delivery services to a specific customer and providing the customer with a full express delivery service model in all aspects of the process from raw material procurement to finished product sales, involving storage, transportation, processing, All services including packaging, distribution, consulting, and even other services including order management, inventory management, supplier coordination, etc. Modern express delivery services emphasize the establishment of strategic collaborative partnerships with customers. The adoption of customized service models can not only ensure stable business for express delivery companies, but also save operating costs. Express delivery companies can determine the most appropriate express delivery operation plan for customers based on their actual conditions and provide efficient services at the lowest cost. The express consulting service model refers to a business model that uses the advantages of professional talents to go deep into the enterprise to provide market research and analysis, express system planning, cost control, enterprise process reengineering and other related services. While providing express delivery consulting services to customers, the company also helps companies integrate business processes and upstream and downstream relationships in the supply chain, thereby providing a full set of express delivery solutions. Enterprises drive the sales of other express delivery services through express delivery consulting, which is different from the simplified services of general warehousing and transportation companies and helps enhance the competitiveness of enterprises. The express delivery management output model refers to a service model in which express delivery companies emphasize that they provide technical guidance on express delivery management and operation to customer companies when expanding the domestic enterprise market, and the express delivery company takes over the customer company's express delivery facilities or establishes a joint venture to undertake specific express delivery operation tasks. .
Express delivery chain operation means that the franchisor grants its own trademarks (including service marks), trade names, products, patents and proprietary technologies, business methods, etc. to the franchisee in the form of a franchise contract. ; The franchisee engages in business activities under the franchisor's unified business model in accordance with the provisions of the contract and pays corresponding fees to the franchisor. The express alliance model refers to a business model in which express delivery companies form an express delivery partnership that trusts each other, avoids risks, and shares benefits in order to achieve better results than engaging in express delivery services alone. Domestic express delivery companies, especially small and medium-sized private companies, are weak and find it difficult to compete with large multinational express delivery companies. Therefore, the development direction of small and medium-sized express delivery companies is horizontal or vertical alliances with each other