By June 20 12, 35 new product development and transformation projects in high-tech fields had been completed; Obtained 1 item of key new products in Shanghai, 1 item of high-tech achievements transformation project, 2 patented new products in Fengxian District, and 2 patents won the national patent gold medal; Obtained 9 invention patents, 3 utility model patents1and 74 design patents, and many patents are in the stage of acceptance and actual trial; It has been successively recognized as "Fengxian Patent Pilot Enterprise", "Shanghai Patent Pilot (Cultivation) Enterprise", "Fengxian Little Giant Enterprise" and "Fengxian Enterprise Technology Center".
On 20 1 1 year, Mercury Home Textiles won the Product Development Contribution Award of China Textile Industry Federation.
Mercury Home Textiles 20 1 1 was rated as one of the top 50 private manufacturing enterprises in Shanghai.
In 20 10, Mercury Home Textiles was rated as one of the top 500 textile and garment enterprises in China.
In 2009, Mercury Home Textiles and Donghua University, an authoritative textile institution in China, jointly established "Mercury-Donghua Home Textiles Technology Center".
In 2009, Mercury Home Textiles won the title of "Shanghai Patent Cultivation Enterprise and Fengxian Patent Pilot Enterprise".
In 2009, Mercury Home Textiles passed the evaluation of national high-tech enterprises.
In 2008, Mercury Home Textiles won the title of "Designated Product of National Olympic Sports Center".
Mercury home textile brand has been explored in the domestic market for more than ten years, and the development of this decade has formed a profound accumulation for the brand itself. The brand characteristics of Mercury Home Textiles have formed an important factor for consumers to have a special liking for it. Since its establishment, the company has implemented the brand management strategy, and the brand image of Mercury has been deeply rooted in the hearts of the people. Not only won the trust of many successful people who pursue high-quality home life, but also won many honorary titles in sales, quality, brand and other aspects from relevant national departments such as "China Famous Trademark", "Shanghai Famous Trademark" and "China 500 Most Valuable Brands".
The company will, as always, adhere to the brand development strategy, fully implement the brand promotion plan and brand internationalization strategy, strengthen the progress of enterprises from system management to cultural management by shaping a new corporate culture with "fast, harmonious and excellent" as the core, fundamentally build the core competitiveness of enterprises, and strive to become a leading enterprise in the domestic home textile industry. The company's production capacity is second to none in the industry. Mercury Modern Industrial Park is located in Shanghai Comprehensive Industrial Development Zone, covering an area of 654.38+10,000 square meters, and has many international advanced production lines such as computer quilting and quilting. In 200 1 year, the company took the lead in passing the ISO900 1: 2000 international quality system certification in the same industry, trained a group of excellent quality management personnel, and strictly implemented the ISO900 1 standard from every working procedure to every product to ensure product quality.
After 10 years of development, the company has formed a marketing strategy framework with specialty stores as the main sales model. Mercury's sales network covers 3 1 provinces, municipalities, autonomous regions and municipalities directly under the central government, and there are more than 2,000 specialty stores in large and medium-sized cities across the country. The rapid growth makes Mercury the largest brand in the marketing network of China home textile industry.