New product of "24-hour fresh milk"
It is reported that this new product is named "Golden 24 Hours" fresh milk, and its biggest selling point is to achieve "72 degrees Celsius 15 seconds pasteurization". This sterilization technology is the exclusive patent of New Hope, which has great advantages in the active nutrients of dairy products, such as the retention rate of immunoglobulin as high as 50% and lactoferrin as high as 40%. At present, new products are sold in Chengdu market, and consumers' feedback is good.
What is the difference between fresh milk and fresh milk?
Nowadays, fresh milk generally refers to low-temperature preserved fresh milk, pasteurized milk or pasteurized fresh milk produced by pasteurization. No precipitation, no clots, no impurities, no starch feeling and no peculiar smell. Fresh milk is not just "Pap milk", fresh milk is our oral statement, and fresh milk is the identification method required by the state.
The state clearly stipulates that pasteurized milk with fresh milk as raw material is called "fresh milk or fresh milk"; Fresh milk is used as raw material, and it is called "pure milk or pure milk" after instant high temperature sterilization without adding auxiliary materials.
The "24-hour golden fresh milk" launched by New Hope retains the nutrients of milk to the greatest extent and meets the demand of consumers for fresh milk.
Market trend of low-temperature milk
If the market situation of developed countries is taken as a reference, there is still huge room for growth of low-temperature milk in China. Xi Gang, chairman of New Hope Dairy, said at the meeting that the total output of china dairy has reached the third place in the world, among which the output of liquid milk is the second in the world. The proportion of low-temperature fresh milk is only about 20%-30%, while the proportion of low-temperature milk and normal-temperature milk in developed countries in Europe and America.