It should be pointed out that this price range also includes the PHEV plug-in hybrid version, and the pricing is very close to that of the fuel version. Compared with the new energy version of other models, data package 06 will pull the threshold of PHEV version. Less.
At the same time, it has become a model of three power supply types: pure fuel board, MHEV optical hybrid and PHEV plug-in hybrid version.
Is the whole three-cylinder bag not worth buying? You may have overlooked these three points.
For the data package, Leaderboard 06 further improved the product lineup and lowered the entry threshold of the whole brand.
Change the market rules
From the range of12-170,000 yuan, Honda is the absolute leader. The average sales volume of XR-V and Bangzhuang sister models is stable at 1 10,000 people, far away from the world, popularizing the same class, exploring models and other models, two small SUVs of North North Volkswagen, and nearly 2,000 cars.
The sales level is closest to XR-V and Bang SUV. It's Geely, Fumin and changan CS35. The monthly sales volume of two cars is often maintained at around 654.38+0.000Yuan, but the main price range is 865.438+0.2000Yuan.. Fang, Honda's two models are not direct rivals.
Although tit 06 is still slightly lower than XR-V, it will directly threaten Honda's two models. It does have the product strength of catalyst 06.
Bangui /XR-V has two power versions: 1.5L self-priming engine and 1.5T turbocharged engine. The horsepower level of 1.5T engine is 177, which is equivalent to 1.5T of Catenium 06 pure fuel version ... and the price of 1.5T Jutang /xr-v is close to146,000 yuan, which leads the fuel version of 06 to be exactly/.
In other words, under the condition of natural intake version XR-V/XR-V, Pilot 06 actually has the power performance of 1.5T, and the engine only has the power level of 13 1 horsepower.
In addition, Honda XR-V is used to using torsion beam dependent rear suspension, and Lingfeng 06 uses a very rare multi-link independent rear suspension.
If analyzed from the aspects of size, material, function, configuration and safety. The advantages of BIKK 06 in front of Honda /XR-V will be more obvious. Even if we don't discuss these, the data package 06 has such a chassis structure on the power supply, which has a lateral advantage compared with the price. Is the whole three-cylinder bag not worth buying? You may have overlooked these three points.
In addition, at the level of active safety, the leading L2.5 autopilot capability and the unique rollover system of independent brands can open airbags in the safety field, which is the same as other models. For consumers with stricter security requirements, data package 06 has become the choice at the same price.
Honda's small SUV market12-170,000 yuan is a unique SUV market. On the one hand, Bangxi /XR-V is dominant, on the other hand, this level is very small, and it cannot challenge Honda in comprehensive products. Power. Cycling 06 has formed an all-round transcendence in front of Bangxi Cai /XR-V, and Bangxi /XR-V will also have a real threat challenge for the first time.
Is there a weakness in package 06 for three-cylinder engines?
When manufacturers introduce the models of three-cylinder engines, they always evaluate this factor, focusing on the dynamic performance and overall product strength of the models. At the time of listing, the leaders will not evade all the questions of the Third Tunnel and directly answer everyone's doubts about the three-cylinder engine.
Early Ford, Peugeot, Citroen and other joint venture brands all used three-cylinder engines, which really affected sales because of consumer concerns. In 2020, the model of three-cylinder engine is very common in the market, and the NVH performance and market test have been gradually improved for several years, which proves that three-cylinder engine is comparable to four-cylinder engine in performance, stability and reliability.
In fact, the three-cylinder engine is the general trend. At present, major manufacturers around the world are gradually accelerating the layout of three-cylinder models. Even in the very mature European market, the penetration rate of three-cylinder engines has reached more than 15%. According to the forecast of IHS and Markit in 2027, three-cylinder locomotives with displacement of 10- 1.5L will account for 75% in 2027.
This trend is enough to prove that the development of three-cylinder engine is irreversible. Global car companies recognize their technology, saving energy and reducing emissions. Vehicle enterprises have the ability to make full use of the advantages brought by the three-box structure and overcome them. NVH and other shortcomings.
Of course, this still does not mean that all three-cylinder machines of automobile enterprises can be carried out under the performance of four-cylinder machines.
DROV-E 1.5TD three-cylinder engine is jointly developed by Volvo and Geely Automobile, which combines the most advanced technology in the industry. We have 22 patented technologies in NVH field. Equipped with Bao 06, it can achieve 0- 100km/h in 8.2 seconds, surpassing Volkswagen Golf 1.4t engine and controlling the fuel consumption of 100km with 6.6 liters. Is the whole three-cylinder bag not worth buying? You may have overlooked these three points.
Consumers 1.5TD engine models can experience the comprehensive performance of industrial-grade three-cylinder engines, but more people still have doubts about its future reliability. "You can buy a four-cylinder car at the same price. Why buy a three-cylinder car? " There are not a few people who insist on this attitude.
In this regard, the leader Drive-E 1.5TD engine has experienced extreme working conditions such as extreme heat and cold for a long time during the development and testing. Engine special verification 65, assembly verification 26 test kilometers. This figure exceeds120,000 km, and the living standard reaches 350,000 km.
Through these tests, both the lead driver 06 and the front lead drivers 02 and 03 have introduced free warranty including engine life. Ensure that consumers are worried about the quality and reliability of the three-cylinder machine. Can be ruled out.
Don't make a list, make the bag brand closer to young people.
Whether it is a domestic joint venture brand or a private brand, the personalized marketing of the brand is the best, not leading.
In addition to the themes of the previous categories 0 1, Leader 02, Leader 03, and Bao 05, in addition to always being close to the theme of young people, the release form will constantly change, and new elements will be refreshed every time.
This time, leaders are listed, and leaders will use "no brand leaders to participate". The protagonist has become a reason for beauty, food, technology and fitness, and the audience covers different interests. Almost all are young people.
In fact, if anyone is new to the packet brand, please refer to this meeting. You may not think that this is a new car meeting, because it will show too many elements.
This is also the positioning of the pile card. In order to reach young consumers, it not only needs to make them younger in car design and marketing. Data packets are used as fashion brands in all aspects. To everyone's surprise, Leader 04 was also launched in the form of meeting eggs.
As a domestic high-end brand, data package has gained a firm foothold in the market, and its achievements are not limited to the level of sales scale, but also rely on innovative marketing and service system to form a brand-new automobile brand culture. Collect your own young fans. This is the car culture that other China brands in China lack most, even in the China market.
Leader 06' s list has lowered the threshold of leaders and further expanded the scale of users and fans.