DERMISS Farmona is a Polish national skin care brand.
A few days ago, Jin Can, general manager of the Polish national skin care brand Farmona in China, was invited to participate in Shandong Satellite TV's "Borderless Business School" program. He had a conversation with Guo Li, the president of Ele.me, and launched a series of discussions about the current status of live broadcast e-commerce. Discussion with future prospects.
In the program, Jin Can said: "With the development of the live broadcast e-commerce industry, more and more foreign niche brands have begun to enter the eyes of Chinese consumers, breaking the monopoly of foreign big brands in the imported skin care products market. The current situation of being the dominant brand will put the right of choice back into the hands of consumers, which will be more conducive to the healthy development of the skin care product market.
It is reported that Jin Can has been engaged in the promotion and marketing of imported skin care products for a long time. In 2015, , he accidentally discovered Famona while inspecting the market in Europe, and was attracted by its excellent skin experience and the concept of skin care with pure natural ingredients. Jin Can said: "At that time, the whole of Europe was studying the formula of pure natural skin care products.
However, Famona did not place a large number of advertisements to attract attention. It was recognized by European customers only because of its high-quality word-of-mouth. This deeply attracted me. "
Farmona enters the Chinese market:
It is reported that the Farmona brand originated from the Farmona natural cosmetics laboratory in Poland. It was founded in 1997 and the laboratory is in Poland. With more than 350 skin care technology R&D personnel and 2,800 square meters of R&D laboratories and production equipment, Famona already has three Tmall flagship stores, and its DERMISS series has independently developed a number of global products. It has a unique patent for pure natural skin care products, extracting pure natural animal and plant essences such as Baltic Sea amber, deep-sea cyanobacteria, and white caviar essence, and has developed more than 30 personal care products in 8 categories, including toners, facial creams, eye creams, and essences.