As the world's largest producer of home appliances, in the past few decades, China's home appliance industry has experienced a process of starting from scratch, growing from scratch, and reaching the world's largest production scale. With continuous investment in product research and development, intelligent manufacturing and brand building, China's electronic home appliance industry has strong manufacturing capabilities and a complete industrial chain.
In 2018, China’s total exports of home appliances (white home appliances, excluding color TVs and other audio-visual products) were US$75.12 billion, of which exports of home appliances to “Belt and Road” countries amounted to US$20.48 billion, accounting for 10% of China’s home appliances 27.3% of total exports, close to 30%. With the vast international market space, the entry of Chinese home appliances is imperative and supported by strength.
With the rapid improvement of the technological innovation strength of Chinese home appliance brands, Chinese home appliance products are becoming more and more influential internationally and are welcomed by more and more foreign consumers, including the Middle East, Western Europe, Southeast Asia, North America, South America and Africa. The home appliance industry that has gone through reform and opening up has gone from watching to being watched, from being a student to being a master. Chinese domestic products have grown from scratch, and Chinese brands have grown from scratch to excellence.
It can be seen at the IFA exhibition that has just concluded that more and more Chinese home appliance brands are appearing in more international exhibitions and occupying more and more important positions. Supported by products and technologies, Chinese home appliance brands are gradually moving towards the center of the international stage, demonstrating the influence of Chinese brands and the cutting-edge hard power of domestic products. In particular, the home appliance brand Meiling's comprehensive thin products equipped with GLS integrated technology have allowed more consumers to see the charm of domestic home appliances, whether it is structural upgrades or functional experience, and have become loyal fans of domestic home appliances. Chinese home appliance companies will pay more attention to the research and development of original technologies and use differentiated products to create world-class brands.