Crest is a brand of Procter & Gamble in the United States. Crest "Crest" was born in 1955 and has always enjoyed a good reputation around the world. Because its original Flutide formula has excellent and efficient anti-cavity functions, it became the first anti-cavity toothpaste recognized by the world's authoritative dental prevention organization, the American Dental Association (ADA). This is regarded as a milestone in the history of the development of toothpaste technology in the world. A big milestone. In 1985, "Crest" revolutionary launched the first toothpaste to prevent and treat tartar in human history, thus truly becoming a pioneer and innovative leader in the field of toothpaste. In June 1996, the world-famous "Crest" came to China and had an elegant Chinese name - Crest. It was launched in major cities such as Guangzhou and Beijing, and was fully launched nationwide in January 1997. Enter the market. Since its inception, Procter & Gamble's Crest brand has aimed at continuous innovation and meeting the different needs of consumers, and has regarded promoting the oral health of the public as its social responsibility. After decades of development, the Crest brand has become a well-known brand in the field of oral health care products in the United States, Europe, Asia and even the world. [Edit this paragraph] Crest in other countries 1955: Crest fluoride toothpaste became the first toothpaste clinically proven to be effective in preventing cavities. 1960: Crest toothpaste was approved by the American Dental Association (ADA), becoming the first approved toothpaste on the market. 1963: Procter & Gamble popularizes Crest school oral health education programs in the United States. 1981: Crest was selected by the United States Aerospace Corporation as the special toothpaste for astronauts during space travel. 1982: Crest toothpaste containing fluoride formula - containing sodium fluoride and a highly matched silica abrasive system to provide better protection against tooth decay. 1985: Crest Anti-tartar toothpaste became the first toothpaste clinically proven to be effective in preventing tartar regeneration. 1992: Crest comprehensive toothbrush - with patented bristle tip rounding technology and wavy bristles designed to clean more deeply between teeth. 1995: Crest Gum Care Toothpaste becomes the first and only anti-cavity toothpaste clinically proven to reduce gingivitis. 2000: Crest Deep Whitening Teeth Strips were first launched in the United States. Once on the market, they set off a fashion trend for teeth whitening and won various fashion awards. [Edit this paragraph] Crest in China In 1995, the Crest brand came to China all the way from the United States to serve Chinese consumers. Over the past few years, the Crest brand has launched Crest anti-cavity toothpaste, Crest all-in-one toothpaste, Crest whitening toothpaste, Crest Soothing toothpaste and a series of toothbrush products. These products have been verified and recognized by the National Dental Prevention Group, the Chinese Medical Association and the Chinese Stomatological Association, and have become well-known brands in the field of oral health care products. Since entering China, the Crest brand has also been cooperating with Chinese education, health departments and medical institutions to support China's oral health cause. 1996: Crest anti-cavity toothpaste with Flutide formula was recognized by the National Dental Prevention Group and the Chinese Medical Association. Crest Anti-Cavity Companion Toothbrush has also been recognized by the National Dental Prevention Group. We also donate money to support the China Dental Prevention Foundation’s research and prevention of common oral diseases and the development of health care products. 1997: Crest cooperates with the Ministry of Education and the National Dental Prevention Group to launch oral health education activities in schools. Crest cooperated with the Ministry of Health and the National Dental Prevention Group to successfully launch the National Dental Prevention New Long March. Over the past few years, Crest, together with the Ministry of Education and the National Dental Prevention Group, have continued to carry out oral health education activities for primary and secondary school students across the country. A total of more than 90 million students and their families have benefited from it across the country, making it the largest number of beneficiaries of similar education in the world in history. educational activities. 1998: Crest All-in-One Toothpaste and Crest All-in-One Companion Toothbrush are launched. 1999: Crest toothpaste was verified by the Chinese Stomatological Association. Crest White toothpaste and Crest White Mate toothbrush are launched. In September, the Crest Oral Care Research Institute was completed in Beijing. This is another important step for P&G to develop oral care research and promote oral health education in China. 2000: Crest Soothing Toothpaste is launched.
2001: Crest's original Chashuang toothpaste in China is launched. 2003: Crest electric toothbrush is launched. 2003: Crest initiates and joins hands with the International Exchange and Cooperation Center of the Ministry of Health and four top domestic dental hospitals to hold the "Crest Love Teeth Car" ” Oral Health Awareness Campaign. Provide free professional oral examinations and targeted oral health consultation to citizens in Beijing, Shanghai, Guangzhou, Chengdu and other cities. 2003: Crest Whitening Teeth Strips launched in China. 2004: Crest Bright White toothpaste with breakthrough chemical technology was fully launched in the Chinese market. 2004: The new and upgraded version of Crest Whitening Teeth Strips is launched. [Edit this paragraph] Crest is here to give you a bright smile. "Get closer to life and beautify life." Who doesn't want to show healthy and white teeth when he smiles? Since the first day it entered China, Crest toothpaste has been committed to improving the oral health of Chinese consumers. More than ten years have passed in the blink of an eye. The success of the Crest brand is inseparable from its contribution to the dental health of the Chinese population. Since entering China, Procter & Gamble and the Crest brand have invested a lot of manpower, material resources and energy to improve the oral health of the Chinese population. For more than ten years, Crest has spread the word to 131 million Chinese children in more than 600 cities in China through campus programs. Knowledge to protect dental health. In the Smile to China project from 2005 to 2006, one million low-income Chinese received dental knowledge education supported by Crest. From 2003 to now, Crest Dental Research Institute has been providing free consultation services to oral patients. Crest also provides a large number of equipment and technical services free of charge to many institutions and colleges studying oral health in China. The core of Procter & Gamble's success over the past 170 years has been adhering to business ethics. Because of this, P&G has become the most trustworthy company in the world. In the recent Fortune 500 ranking, P&G was elected as the third most trusted company in the world. Respectful company. In China, P&G has strict internal management and auditing systems and a complete set of business management methods to protect its reputation for business integrity. Dental health is crucial to a person's life, and the Crest brand will continue to work hard to serve the dental health of the Chinese population. The Crest brand is proud to have participated in China's public welfare activities of tooth care for many years.