ASICS is a brand of running shoes, founded by Japanese industrialist Oni Tsuka Bruno Shiro. The brand name comes from the acronym of Latin motto "anima sana in corpore sano", which means "a sound spirit resides in a strong body". The brand adheres to high-tech and high-quality standards and has developed a number of patents. Its products represent Japan's exquisite and professional national culture, which combines the prevention of wearer's injury with sports fun and establishes the status of a global sports brand. The company has also made great progress in indoor sports shoes and invented CUPSOLE to provide basketball players with more stable footwear products. During the preparation of 1956 Melbourne Olympic Games, ONITSUKA established the business philosophy of ASCIS Company and developed the most suitable products for sports. The new rubber formula provides good cushioning performance. So 1960 magic running shoes were born. This is every kind of shoes with ventilation system. When marathon legend ABEBEBIKILA started wearing running shoes at 196 1, tiger shoes were the first choice. In order to make the shoes fit the feet better, TIGER measured the feet of at least 20,000 people as a technical reference. At the 1964 Tokyo Olympic Games, the athletes wearing tiger shoes won 46 medals. In the same year, Derek Clayton of Australia broke the marathon record with amazing results. The uppers of the tiger shoes he wore were made of nylon, which was unique at that time. In the same year, in the first footwear survey published by RUNNER WORLD magazine, TIGER ranked first among the five jogging brands tested. By 1970, Tiger brand has become the largest running shoe manufacturer in the United States, and 70% of famous athletes wear Tiger brand shoes. At the 1972 Olympic Games, 80% volleyball players wore tiger shoes. Tigers have been popular in Europe since Munich Olympic Games.