(A) conducive to the survival and development of enterprises in the fierce market competition, the essence of market economy is competitive economy. As an independent economic entity that operates independently and is responsible for its own profits and losses, enterprises undoubtedly play a leading role in market competition. The market competition among enterprises is product competition. Behind product competition is essentially technical competition. Technological competition is the competition to innovate first and obtain the ownership of new technology, that is, the competition to obtain patent rights.
(B) is conducive to promoting technological innovation, patent strategy to promote technological innovation, mainly reflected in the following aspects:
1. Increase the sources of technological innovation; As a dynamic strategic process, the first step of patent strategy is the strategy of stimulating invention and creation. Invention comes first, innovation comes later, and invention is an important source of innovation. The strategy of encouraging invention and creation makes the source of technological innovation constantly increase and never exhaust.
2. Encourage the enthusiasm of enterprises for technological innovation, and protect the achievements of technological innovation of enterprises from counterfeiting.
3. An environment conducive to technological innovation. The patent strategy requires the government to encourage enterprises to increase investment in science and technology and develop new products. The government is required to formulate preferential policies such as technology introduction, taxation, finance and tariffs for high-tech industries, further strengthen publicity, cultivate innovative consciousness, establish comprehensive and all-round service institutions, establish information networks by modern means, and provide important market information and technical information. All these have greatly promoted the formation of technological innovation environment.
4. Introduce the concept of "strategy" into technological innovation. The choice of technical strategy is more important than the choice of specific technology. The study of patent introduction, follow-up strategy and national strategy of patent strategy may give us some enlightenment to answer the strategic questions in technological innovation, that is, to introduce the concept of "strategy" and implement strategic management.
(3) It is conducive to enhancing international competitiveness. The main performance of market competition lies in the competition between product quality and cost. In the final analysis, it is the competition of science and technology, and then the competition of intellectual property rights.
Judging from the current development trend of internationalization of patent protection, implementation of unified patent protection standards and improvement to a very high level, patent protection plays an increasingly important role in future economic development. To be internationally competitive, enterprises must produce products with independent intellectual property rights and high-tech added value. As an international metropolis, more foreign capital and multinational enterprises will flood into Shanghai. Shanghai's regional patent strategy and the patent strategy of Shanghai enterprises should stand higher and look further. In recent years, "high patent yield" mainly supported by government policies and funds may not be a "sustainable" development, but only stimulating the main innovation power of enterprises is the fundamental way.