Corporate Culture of Mercedes-Benz

What is the secret of such a great success? First of all, the cars produced by Mercedes-Benz are named after quality. Its quality is tangible. A mid-range Mercedes is more expensive, but it can drive at least 200 thousand kilometers. Change the engine and drive another 200 thousand kilometers, which is not expensive every year. The company's advertisement publicly declared: "If someone finds that a Mercedes-Benz is out of order and is forced to' break down', we will give you $10,000. Mercedes-Benz's safe E-class design is also one of the reasons for its reputation. In addition, good service, scientific research and careful manufacturing will further stabilize Mercedes-Benz's leading position in the same industry and maintain its brand-name quality forever. Mercedes-Benz, a product name from Austrian aristocrats, not only has unparalleled quality, but also has a complete range of cars. At present, it mainly produces C-class cars (mid-range cars and sports cars), E-class cars (high-end cars and sports cars), S-class cars (luxury cars and sports cars) and G-type cars (off-road vehicles). The early cars produced by the company are divided into Mannheim version and Stuttgart version. From 1936, both high school and low-grade cars are unified as the same name "Mercedes-Benz". There is a much-told story about this name. 1899, Austrian Consul General in Germany emil jellinek ordered three Daimler Phoenix cars. He named them after his daughter Mercedes, and took part in the Nice Rally and won the third place. Emil thought his daughter's name brought good luck, so he suggested Daimler adopt its name. Daimler also wanted to use this Austrian aristocrat to help it open the Austrian market, so it adopted this name. Unexpectedly, its sales increased greatly. Later established Daimler-Benz Company also named all its products Mercedes-Benz. It is no exaggeration to say that every Mercedes-Benz car is a wonderful story, and the new E-Class car embodies the cultural essence of Mercedes-Benz. Its double oval headlights, which combine aesthetics and high efficiency, make the road surface clear at night, and the smooth and perfect lines reduce the drag coefficient to 0.27, which is agile and fuel-efficient, and can meet the widening impact buffer safety standards of head-on and rear impact forces, far exceeding the most stringent requirements; Wide front seat double airbags and door side airbags give passengers the greatest protection; ABS anti-lock braking system and ETS electronic ground performance auxiliary system further improve the handling performance of the car, and advanced valve technology makes gasoline burn more thoroughly and greatly improves the power efficiency.