How to design a marketing plan

The basic process of making a marketing plan is as follows

1. Environmental analysis (marketing research)

2. SWOT analysis: Strengths, Weaknesses, Opportunities and Threats

3. Determine corporate marketing goals

4. Carry out STP marketing strategic planning: market segmentation, target market selection, market positioning

5. Carry out marketing tactical planning with 4P as the core (this is to plan a plan suitable for your company and products based on the 4Ps of marketing)

6. Budget

7 . Timetable for the implementation of various plans

8. Prepare a plan

You can delete it according to the specific situation of your company. Point 5 can be based on the previous steps. The place where you give full play to your creativity is also the place where you have a selling point. Think about it carefully and do it well. If you don't understand some terms, you can understand them on Baidu. It's very easy. How to design an Internet marketing plan

1. First analyze your target customer positioning and the company's strategic positioning. What do you want to do? What do customers like about you?

2. Where are the target customer groups?

3. Choose appropriate online marketing tools.

4. Use online marketing techniques.

5. There is a dedicated person to implement it, and constant adjustments are made during the implementation process.

6. Do a good job of data analysis!

The process of making Internet marketing planning plans will definitely vary according to different industries and products, but the writing ideas and forms will always remain the same. The summary can be divided into the following three points:

Determine goals (strategy): Planning objects? Planning goals? What is the significance of planning?

Analysis ideas: Comprehensive analysis based on insights into target customers, competitors, and own strengths and weaknesses to determine the overall idea of ??planning.

Execution decomposition: To implement the idea in detail, it needs to be decomposed into several modules, steps and links, and then the required human, financial and material resources will be coordinated, and finally all operations will be compiled into a mind map , from time, space, tasks, goals, etc. to people.

Note: It should be noted that during the implementation of a thorough planning plan, there must be details that need to be adjusted. Therefore, both early-stage planning and later-stage execution supervision and control cannot be missing. Only in this way can online marketing work be done better and better. How to design an online marketing plan for lighting fixtures

To put it simply, online planning is to present products or services to netizens in the right place and way.

Therefore, the marketing position of lamps and lanterns is very important. I think it is a home furnishing or real estate-like website, such as Sohu Focus and other sites. In addition, impress consumers with your personalized and outstanding products and services. The friend above described it correctly. This is the idea behind writing a plan. Trash can design and marketing plan

In a word: consistent with customer experience

For example, the trash can purchased by *** needs to be waterproof and kick-proof

Naturally, if a marketing plan meets the needs of others, then someone will need it

Baidu Encyclopedia: Analysis of how Liuzhou Mingyang Sports Equipment Co., Ltd. designs an online marketing plan

1. Design ideas and requirements to find a A product or a business uses the Internet as an information platform (Kumei Network) to develop an online marketing plan by analyzing various factors that affect the business or product through search engines, email, blogs, online communities and other marketing tools. In order to increase corporate efficiency or improve product quality... Design an Apple marketing plan

Content introduction

Marketing is not just about selling things. Marketing is everywhere in work and life, and marketing knowledge is hidden in many things around us. What this book tells readers is the true meaning of marketing. Marketing is not only an applied science based on economic science, behavioral science, and modern management theory, but also an art and a philosophy. Mastering the concepts and basic methods of marketing can make people smarter.

If you are a seller, it can give you insight into customer psychology, thereby bringing you wealth; if you are a consumer, it can make you wiser and prevent you from being led by the seller. In short, marketing gives you an advantage in the game of buying and selling.

Marketing is not just a simple combination of advertising and sales, nor is it an advanced knowledge that can only be studied in university classes. In this book, the author carefully selects common stories in life, refines and summarizes them, and combines them with real cases to teach readers practical, easy-to-understand, and wise marketing techniques and strategies. Through this book, readers will understand what marketing is, what are the key concepts for successful marketing activities, and what are the main factors that influence marketing decisions. By entering the inner world of consumers and analyzing the clues that drive their consumption impulses, we will have a clear understanding of how to formulate feasible marketing plans.

Marketing is also quietly changing other aspects of our lives. From job hunting to promotion, from falling in love to getting married, isn’t it a process of self-promotion? If you understand marketing knowledge, you will be more comfortable and manage your life better. Everyone has the wisdom of marketing in their brain, and you can also become the marketing master of your own life. How to design an integrated marketing plan

Only by knowing yourself and the enemy through market research can you be victorious. Many companies formulate integrated marketing competitive strategies. , most of them are thought up by the boss sitting in the office, just relying on feelings and his own subjective wishes to replace the real consumption needs of consumers, and knowing nothing about the competitors' strategies, so the final result is often wasted. The company's funds and resources are trapped in market difficulties.

Only by understanding the competitors and the real consumption needs of consumers can we combine the resources and current situation of the enterprise to formulate targeted competitive strategies. This is the prerequisite for success, and the formulation of all marketing strategies The basis comes from market research. Market research includes a review of the current market situation, consumer demand, competitors, and a rational re-examination of the company's own resources and current situation. Simply put, it consists of two parts: an internal investigation of the company and an investigation of the external market environment.

SWOT analysis (the company’s strengths, weaknesses, opportunities, and threats)

By sorting out market research information, it is necessary to clarify the company’s strengths and weaknesses, as well as market opportunities and competitive threats. . Market opportunities are equal for every enterprise, but the key depends on whether the enterprise can grasp it based on its own actual situation. Large enterprises have their own ways of living, and small businesses have their own ways of survival. For any enterprise, it is There are opportunities to become bigger and stronger.

Enterprises must first understand their current situation, rationally understand their strengths and weaknesses, and at the same time see the threats from competitors, so that they can formulate competitive marketing strategies and strategies. .

Market positioning and business strategy

Only when you have a goal can you have motivation and a direction for your efforts. The determination of business strategy is not just a simple sales target and profit indicator, but also includes annual Sales goals, profit goals, product planning strategy, competition strategy, brand strategy, marketing strategy, channel strategy, etc. Business strategies include long-term and immediate ones, which should be determined based on the current situation of the company and market dynamics.

Develop targeted marketing strategies

The lack of effective marketing strategies is the main reason why many companies are in promotion difficulties in the market. The formulation of marketing strategies must be based on the needs of competitors and consumers. It is necessary to formulate the company's product strategy, price strategy, channel strategy, promotion strategy for dealers and consumers, terminal strategy, etc.

Brand planning and integrated marketing communication strategy for low-cost enterprises

Brand building is not a short-term quick fix by simply carrying out advertising. Brand building is the accumulation of all marketing activities of the enterprise. The results of a long-term systematic marketing campaign. Brand building is self-evident in increasing corporate sales. When many companies have completed their initial accumulation and made leaps in development, branding has become a hurdle. The failure lies in the lack of systematic brand planning and brand communication from the early stage.

Brand planning includes brand positioning, brand appeal, brand visual image identification system design, etc. Brand communication must be determined based on the company's actual resources. When the company's funds are limited, low-cost brand marketing communication activities must be considered, such as Ground penetration and dissemination such as terminals and soft articles will be considered. After the company has a certain strength, it will then consider "high-altitude bombing" such as television.

Develop competitive regional marketing strategies

After understanding the market strategies, market opportunities and current situation of competing brands through market research, companies must formulate their own marketing strategies. Should we adopt a strategy of focusing on the target market, first establish a base and carry out steady market promotion in a point-to-point area, or should we implement a strategy of full market bloom? Should we adopt a market-following strategy of confronting competitors head-on, or should we avoid direct conflicts with competitors and pursue other strategies? The tactics of attacking the battlefield, etc., must be determined based on the actual resources of the company.

Investment planning and strategy, dealer management

Establishing a complete distribution channel is equivalent to occupying a favorable position on the battlefield! Investment promotion is like a marriage proposal, which requires systematic planning. Before seeking marriage, you must first examine your own conditions and list your advantages. Secondly, you must consider what kind of target lover you are looking for. Then you must consider what media channels you should use to release the marriage information. Before publishing information, you must also consider what kind of marriage promotion content is more attractive. Once you have a potential target lover, you must consider how to communicate to win the girl's heart.

Investment promotion requires systematic planning, preparation and planning. Many companies, without sufficient planning, let their sales staff rush to the investment battlefield with simple product information. The final result is Nothing was gained. Investment planning should clearly define a series of factors such as investment objectives, investment conditions, corporate policy support, investment methods and channels, investment communication specifications, investment steps and plans, etc. The management of a dealer is like the management of a marriage. If there is a lack of effective management methods, the wife may also "transfer to another brand (representing other brands)" or "Hongxing is cheating (operating our brand and promoting other brands)" "If a couple is at odds with each other for a long time, they can only face the outcome of "divorce".

Marketing team building and management (personnel, business, information, etc. management)

The formation of the marketing team should be determined in conjunction with the company's strategy and marketing strategy, and the marketing organization must first be completed Architectural planning, clarify the departmental composition of the marketing organization, the functional responsibilities of each department, and then determine what kind of people will be allocated. Specifically, the job description of each person should be clarified, so that each marketing staff can clearly understand their responsibilities and rights, such as large District managers, provincial managers, city managers, sales supervisors, marketing planners, etc. Finally, a job description for each person must be developed.

Combined with the job description, then determine the salary system for each position. Improving the design of the salary system plays an important role in stabilizing and cultivating a group of marketing personnel who are good at recruiting and mobilizing their subjective initiative. For the management of the marketing team, a systematic marketing system and process for personnel, business, information feedback, etc. must be established. The marketing system can motivate, supervise and punish the behavior of marketers, and the process can ensure the efficiency of marketing activities and ensure the execution of marketing plans. Strength and depth.

Marketing budget and annual marketing implementation plan (including marketing control system)

Target setting corresponds to the company's existing resources, and the marketing budget is based on the company's actual funds and resources. and cost control, and formulate specific annual marketing plans and action steps.

With the above "nine-step rule", manufacturing companies can formulate their own integrated marketing plans based on their own circumstances.

The marketing director needs to do a good job in integrating marketing. The marketing director plays an important role in the enterprise. They need to assist the company in establishing a scientific sales strategy and ensure that marketing provides the greatest support for the implementation of the company's business strategy; they are responsible for formulating an overall marketing plan and monitoring and controlling it at all times; they need to pay close attention to market changes and adjust competitive strategies in a timely manner and marketing channels; they strictly control marketing costs and promote marketing profit maximization.

To design a good marketing plan, you must focus on the following work:

1. First, you must learn and master relevant marketing theories and establish your own knowledge structure:

1. Learn and master customer type analysis, consumer psychology, economic psychology and other theories, and learn to apply rules;

2. Systematically study marketing theories and methods, and establish your own marketing knowledge structure wait.

2. Secondly, we must pay attention to the investigation of market information. Including:

1. Survey of customer demand trends in the region, which must be done;

2. Information about competitors in the same industry;

3. Report to Sales frontline personnel conduct surveys. This must be noted.

3. We must pay attention to the summary and evaluation after each marketing plan is implemented to continuously summarize and improve.

4. Pay attention to collecting other marketing planning plans and cases, and constantly summarize and learn good marketing methods.

5. A very important aspect is that we must establish an awareness, that is, the choice of modern marketing methods must come from the following three aspects:

1. From new marketing ideas changes, so it is necessary to track new changes in marketing ideas;

2. From the changes in media, the continuous changes in new media will produce qualitative changes in marketing communication methods;

3. It comes from changes in customers’ new lifestyles and forms. New lifestyles and forms will cause new changes in the “occasions” for the target customer groups, and the marketing media they accept will also change. How about the quotation for Guangzhou Sken interactive marketing plan design?

The quotation is not very clear, but I personally feel that the quotation should not be low based on the effect of the interactive marketing plan. It’s nothing, it’s the same for high-tech companies, the main thing is to look at the results