What are the good entrepreneurial projects in the automobile industry?
Since the questioner did not disclose the approximate budget investment amount, nor did he give any introduction to his professional, work, technical or social background. , so I can only give an overall introduction to entrepreneurial projects in the entire automotive industry for questioners to refer to based on their own circumstances.
According to the classification of industry types, entrepreneurial projects in the automobile industry can be divided into production-based projects, trade-based projects, and service-based projects.
1. Production projects
1. Complete vehicle production: Commonly known as OEM, I won’t go into details about this. In addition to requiring government resources to obtain license plates, land, policy support, etc., Don’t even think about it without tens of billions of funds.
2. Auto parts production: This industry generally relies on OEMs. Most of its production capacity is OEM for OEMs. The excess capacity can be sold under its own brand in the auto parts market. Without the reliable network resources of the OEM, it will be difficult to break into this circle, and investment is generally not recommended.
3. Production of automotive supplies or equipment tools: This is an industry with pure market competition. If you have certain technologies or patents, or have relatively rich channel resources, this is an automotive industry entrepreneurial project that you can consider. . Depending on the production of the product, the investment amount is generally between 1 million and 10 million;
4. Automobile-related software development: Global 5G has been officially launched, and the Internet of Vehicles will become a major trend in the future. If you are engaged in For relevant technical positions, you can consider starting a business in this field. In addition to the concept of Internet of Vehicles, automobile-related software also includes professional testing software, industry management-related software, and big data and cloud platform application software. The advantages of this type of entrepreneurial project are flexible investment, large or small scale, high technical content, and broad prospects.
2. Trade-type projects
1. Branded 4S store projects: Since the 4S store model was introduced into China, after years of rapid growth, it has begun to gradually decline in recent years. Channels, some brands have even experienced store closing frenzy. This industry is also an industry with full market competition. The market is very mature and the competition is very fierce. It is a typical high-risk and high-return investment project. In years when the market is not good, you may continue to lose money, but if a manufacturer comes out with a hot model, you may be able to make back all the losses of several years in one year. The key to the success of a 4S store entrepreneurial project is the choice of car brand, store location, sales area delineation and comprehensive operation and management capabilities. If you don't consider the financial factor, this is basically an entrepreneurial project that most people can handle, because most management can hire professionals to help take care of it, and the market is not lacking in talents in this area. The biggest threshold for a 4S store project is funding. The investment amount for a mid- to low-end brand 4S store is generally around 20-50 million, while the investment for high-end or luxury car brands is as high as 300-500 million. Of course, in addition to financial factors, upstream network resources are also very important. Many times, some better brands in the market are very strict in the selection of dealers, and generally do not consider investors without 4S operation experience.
2. Car dealerships
There are two main differences between car dealerships and 4S stores: first, car dealerships can operate multiple brands; second, car dealerships generally do not provide maintenance services. Therefore, the threshold for starting a car dealership is very low, the investment is small, the site is not large, and it does not require very professional skills. This kind of entrepreneurial project is fine for making a little money, but the prospects are not great.
3. Second-hand car sales
China’s new car sales have surpassed the United States in the past two years, becoming the world’s largest car market, but China’s second-hand car market lags far behind America, only a fraction of the size. This industry has a vast market and promising prospects. It is likely to spawn 3-4 listed companies in the next ten years. At present, the industry is still on the eve of a reshuffle. The market is fragmented and generally small in scale. The barriers to entry are very small, but the water is relatively deep and there is much to be done.
4. Sales of auto parts or auto supplies
The competition in this industry is too fierce, and it has basically been ruined. The operators are basically struggling and can maintain profitability. They are rare, and the key is that they cannot see the future. Many people outside the industry have misunderstandings. They think that as the number of vehicles increases, the demand for auto parts and supplies will also increase. But the reality is that there are too many operators in the industry. Even if the number of vehicles increases, there will still be more monks and less meat, and everyone will not have enough to eat. The supplies sales industry has been affected by the impact of online attacks and the decline in new car sales growth, causing widespread suffering and a large number of bankruptcies.
5. Agent sales of special automotive equipment and tools:
This is a typical professional niche industry. There are certain requirements for technology and services, but the capital investment is not large. It can be operated with about 1 million to 3 million, and the entry threshold is relatively low. This is an entrepreneurial project with relatively low risks and generally good returns, but it is not recommended for investors without industry experience to enter as the probability of success is very low.
3. Service-oriented projects
1. Auto finance
This kind of project generally requires a financial license, and the amount of funds is amazing, and it is not accessible to ordinary people. For those who have entered, I won’t introduce too much.
2. Car rental
Car rental can be divided into passenger car or passenger car rental and logistics vehicle rental. Bus rental is generally the main business of tourism transportation companies, and there are not many entrepreneurial opportunities. I will mainly introduce the passenger car and logistics vehicle leasing business, which has been relatively popular in recent years and has a large market capacity. The largest market for passenger car rental is online ride-hailing, followed by taxis. The threshold is very high and generally requires an operating license. It is not something that can be invested only if you have money. Due to urban traffic restrictions and the development of the express delivery industry, the urban short-distance logistics vehicle rental business with obvious electrification trends has grown rapidly in recent years and has become the largest hot spot for automobile entrepreneurial projects. With the vigorous development of agricultural product e-commerce, the demand for leasing low-cost cold chain logistics vehicles has also continued to grow steadily. If you start a business targeting these two market segments, the possibility of success is still very high.
3. Cargo transportation
Strictly speaking, cargo transportation does not belong to the automotive industry, because here the car is just a carrier and tool, not the subject itself. The best investment opportunity in the cargo transportation industry has passed. In the future, it will further develop towards the trend of platformization, chaining, digitalization and large-scale. It is difficult for individual investors to have growth opportunities, unless they adopt the method of franchise cooperation, but they can share Growth dividends for large logistics companies.
4. Car driving training
Car driving training is commonly known as driving school. Generally, you need to apply for a license, and many places will not approve new ones. If the license issue can be solved, this industry will still be a relatively stable entrepreneurial project. The investment for a medium-sized driving school is about 10-15 million, and the investment can be recovered within about 5 years.
5. Car services
Car services include car repair and maintenance, car body spraying, car tires, car beauty, car modification, agency insurance and violation, etc., and can provide one or more comprehensive services. The most popular business format at present is the fast repair and beauty chain. After the high-speed competition in the past few years, the market is instantly saturated. At present, the industry is gradually fading, and many investors who entered in the early stage have transferred or closed down and exited after experiencing losses. After investors regain their rationality, this market still has great potential: focusing on car maintenance and light repairs is the long-term trend in the future. The 4S store model has shown fatigue due to high resource usage and is gradually decreasing. On the contrary, industry insiders unanimously agree that quick repair and beauty is the future. As for the mainstream automotive service format, the market is optimistic about it in the long term; after experiencing a reshuffle in recent years, the market has freed up a certain amount of capacity and the competitive trend has eased. Investors have also gradually become more rational. They have changed from the early days of striving for decoration, showing off luxury, and engaging in gimmicks to striving for services, comparing prices, and focusing on management, and investment risks have been significantly reduced. At present, the investment for a medium-sized quick-service beauty shop with certain characteristics is between RMB 500,000 and RMB 1 million. There are also abundant technical and management personnel, so it is not difficult to recruit.
To sum up, the current good entrepreneurial projects in the automobile industry include: production of automobile supplies or equipment tools, automobile-related software development, second-hand car sales, agency sales of special automobile equipment and tools, and logistics vehicle leasing. , car driving training, car services, etc.
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