Introduction: Internet companies are different from other traditional industries because they rely less on the means of production, so capital investment is very precious for Internet companies. In this regard, they must receive government support and absorb funds. , go to market early and seek greater development prospects; the importance of corporate technology is self-evident, so companies should enhance their own brand and patent awareness. Introduction to Internet operation management model
The development of network operation model can be combined through imitation, creation and innovation, but it must be based on the new era, new characteristics and new trends as the background, and based on social politics, economy, culture, etc. As the theme, social control is the main line, in order to respond to the reflection of network products and the growth model of substitutes, and build a scientific and reliable operating model.
1. Search engine + encyclopedia knowledge
Representative company: Baidu
Baidu Company, established in January 2000, is based on "hyperlink analysis" technology patents , developed into the world's largest Chinese search engine. It was listed on Nasdaq in August 2005 with an issue price of US$27 per share. It has now reached US$109.81, with a total market value of US$38.368 billion.
Business model: bidding ranking, advertising, clicks
2. Instant messaging + games + portal news + mailbox
Representative enterprise: Tencent
< p> Tencent was founded in November 1998. Based on instant messaging, it has created a huge interactive social circle of relatives and friends, and completed an online communication model. Promote online games and establish portals within this social circle. It was listed in Hong Kong in June 2004 with a registered capital of 1 million yuan. The current market value of Hong Kong stock market is 456.3 billion.Business model: membership, games, advertising
Internet value-added services, mobile and communications value-added services and online advertising. Tencent's growth is just like what they thought of it back then. Many people don't believe it, but this is a fact. This is also the only company among China's Internet giants that has initially completed the creation of a full-service chain. Directly feel the coldness of the sword and the coldness of the teeth. However, Tencent has a natural development bottleneck. As far as QQ itself is concerned, it is only a soft optional tool, not a product that customers rigidly demand. It is this that has greatly restricted its locust-like pace of expansion in recent years.
3. Security + browser + search engine
Representative company: Qihoo 360
Founded in 2005, it has become popular all over the country with its free Internet security services. , establishing its position as the leader in China’s Internet security market in one fell swoop. It has successively won the favor of CDH Ventures, Sequoia, Matrix and other venture capital investors, directly absorbed tens of millions of dollars in funds, and was listed on the New York Stock Exchange in March 2011. The stock price has increased by 66% from the issue price of US$14.5 to the current US$24, and the current market value is 2.864 billion. Based on network security, it occupies nearly 30% of the browser market, and has built a series of products such as anti-virus and firewalls. In the browser market, it has created the original PeopleRank search engine technology and released a product with the ability of "self-learning and self-evolution". and third-generation search engines that discover the search results users need most.
Business model: free + paid value-added services
4. Portal news + Weibo
Representative enterprise: Sina
Founded in 1998 Sina in 2000, based on portals, Weibo communications and related value-added information services, was listed on Nasdaq in 2000 with an issue price of US$17 per share, which has risen to the current US$63.6, with a market value of 4.207 billion.
Business model: Advertising
5. Email + News
Representative company: NetEase
NetEase was established in June 1997. Based on email, followed by portal news and games, it was listed on Nasdaq on June 30, 2000. The issue price was US$15.5 per ADS. After the stock split and restoration of rights, it was US$3.875. The current share is US$48.99. The total market value: 6.384 billion.
Business model: email, games, advertising
6. Download + game + video
Representative enterprise: Xunlei
2003 January It was established in March and is based on China. It is applying for a Nasdaq IPO listing and will raise US$112.5 million. The current total valuation is US$916 million.
Business model: membership, games, advertising
7. Input method + map search + games
Representative enterprise: Sohu
Founded in February 1998, the most popular and well-known software is Sogou Map and Sogou Input Method. It was listed on NASDAQ in the United States in July 2000 with an issue price of US$13. It is currently US$41.0 and has a market value of US$1.562 billion.
Business model: Sohu’s current revenue mainly consists of three parts: brand advertising, online games, and wireless value-added.
8. Video
Representative enterprise: Youku Tudou
Based on the video business.
Tudou was officially launched in April 2005 and listed on Nasdaq in August 2011. The issue price was US$29, which was US$28.36 per share before trading was suspended on August 23, 2012. Youku was launched in December 2006 and listed on the New York Stock Exchange in December 2010. The issue price was US$12.8 per share. It issued additional shares midway and is currently US$17.85 per share. Youku and Tudou announced their merger through a 100% share exchange. On August 20, 2012, the Youku Tudou share merger plan was approved and Youku Tudou Co., Ltd. was established.
Business model: The main income comes from advertising. It has not yet achieved profitability, but its losses are gradually narrowing.
9. Electronic shopping malls and platforms
Representative enterprise: Alibaba
Based on the online trade platform, it was founded in 1999. In May 2003, Taobao was established. ; In October 2004, Alibaba invested in the establishment of Alipay; it was listed and traded in Hong Kong on November 6, 2007, raising HK$11.6 billion, and its market value at that time exceeded HK$151.6 billion. In February 2012, it announced a privatization offer to its listed subsidiaries at a repurchase price of HK$13.5. Alibaba completed its privatization on June 20, 2012. It ended June 8 at $13.46 per share. It is currently about to complete the redemption of 20% of Alibaba's equity held by Yahoo and is preparing to relist next year.
Business model: Provide software, technology and other services "B2B services" for the online business-to-business "B2B" trading market, and obtain compensation.
10. Online literature + games + film and television
Representative enterprise: Shanda
Based on online literature, games and film and television, it was established in November 1999 and established in 2011 On November 22, the Chen Tianqiao family will acquire all remaining shares of Shanda at a price of US$41.35 per ADS. The privatization was completed on February 15, 2012. Trading of the company's shares stopped on the 15th and was terminated immediately after the securities were cancelled. Shanda Network became a privately held company.
Business model: games, literary platforms, advertising.
A book said: Some consumers do not know what they really need, or they cannot describe their needs at all, or the words they use to describe their needs need to be understood before others can understand them. . ?[15] This requires us not only to study the consumption status of various regions and ethnic groups in the country, but also to study international consumption trends, study the consumer psychology, hobbies, customs and special demands of various countries and regions, and integrate internal factors , external factors, weighing, coordinating, combining and stimulating resources and capabilities accordingly, striving to know ourselves and the enemy, and win every battle. At the same time, a high-quality and stable supply chain system must be established. The ideal network operation model is a channel, that is, a channel that opens up "product + platform + terminal + application + service chain". That is, the key to rationally building and developing a network platform is to adapt to people's material and spiritual needs in the new era, and to realize and consume users’ demands for free and interactive communication.