Analysis of consumer psychology and consumer behavior of college students in western China
[Abstract] This article starts from the current consumption situation of college students, investigates the consumer psychology and consumer behavior of college students through questionnaires, and obtains the information about college students’ consumption situation in the field of consumption relevant authentic information. Taking the consumer psychology of college students as the theme, this paper analyzes the consumption characteristics of college students and explores the main factors that affect the consumer psychology and consumer behavior of college students. Guide college students to consume rationally and moderately. It also puts forward countermeasures and suggestions on college education and management to further cultivate college students' awareness of consumer responsibility and enable them to establish correct values ??in life.
[Keywords] College students; consumer psychology; consumer behavior; countermeasures and suggestions
Consumption of college students is an important part of social consumption. Their consumption concepts and lifestyles in modern society , Under the influence of fashion, consumer psychology and behavior often influence each other, forming unique group consumer psychology characteristics. This article aims to explore the consumer psychology and consumer behavior characteristics of college students, in order to guide college students to objectively, calmly and correctly examine their own consumption status and establish a positive and healthy consumption concept. Encourage schools to implement corresponding consumer education in order to guide college students to establish a correct outlook on consumption and life.
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Analysis of consumer behavior and consumer psychology of college students
[Abstract] Trying to analyze the consumption of contemporary college students Analyze behavior and consumer psychology, and propose corresponding consumer education to enable college students to form scientific consumer concepts.
[Keywords] College students’ consumption behavior and consumption psychology
The external environment of college students’ consumption behavior has undergone profound changes, and their consumption psychology and consumption behavior have also undergone fundamental changes compared with before. changes. They have become an important force in guiding consumption trends. Therefore, it is particularly important to pay attention to the consumption situation of college students, grasp the psychological characteristics and behavioral orientation of college students' consumption, and implement consumer education that is suitable for them.
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A brief analysis of the characteristics of college students’ consumption behavior
[Abstract] College students are special consumers among contemporary youth Groups, grasping the characteristics of college students' consumption behavior and studying their consumption trends are of great significance to guide college students to conduct rational consumption and improve the pertinence of corporate marketing.
[Keywords] Consumption characteristics of college students
College students are a special consumer group among contemporary youth. They have different consumption behaviors from other social consumer groups. Most college students start from entering college. With true consumption autonomy, consumption behavior will have a certain impact on families, schools, enterprises, and society. Grasping the content and characteristics of college students' consumption behavior and studying its trends are of great significance to guide college students to engage in rational consumption and improve the pertinence of corporate marketing.
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A brief analysis of the consumption behavior of contemporary college students
Abstract: Pay attention to, guide and standardize the consumption behavior of college students It is of great significance to enable college students to establish correct, reasonable and scientific consumption concepts. The article investigates the financial resources and daily consumption structure of Chuzhou University college students, analyzes the problems and misunderstandings existing in contemporary college students' consumption, and puts forward countermeasures and suggestions to help college students establish correct consumption concepts.
Keywords: College students’ consumption behavior
In our country, with the development of the economy and the advancement of science and technology, the consumption expenditure of college students is increasing year by year, and the increase is getting larger and larger. College students have Become a special consumer group that cannot be ignored. For some products, they represent the mainstream trend of future consumption to a certain extent (such as mobile phones, MP3, MP4, Wenquxing and other small electronic products), and some product manufacturers have regarded the college student market as their strategic location ( Such as myopia glasses).
However, the consumer psychology of college students is not very mature. Whether they can correctly, calmly and objectively examine their consumption status and establish a positive and healthy consumption concept is an important issue worthy of our attention. Since the consumer psychology of college students is highly malleable, actively paying attention to and reasonably guiding their consumption behavior can not only enable college students to use their limited economic income rationally and consume scientifically. More importantly, they will be a social group with higher economic income, higher educational level and successful careers in the future, and some of them will be the producers and operators of enterprises and the makers of production and consumption policies. Therefore, their consumption behavior and consumption concepts are highly demonstrative and have great social influence. Their production and business activities and the policies and regulations they formulate are related to the construction of a harmonious society and sustainable development. The level of their ideological and moral quality will It is related to the future of the country and the destiny of society. Therefore, it is very important to pay attention to, guide and standardize the consumption behavior of college students, improve their ideological and moral quality, and enable college students to establish appropriate, correct, reasonable and scientific consumption concepts, which is very important for promoting economic development, social civilization and progress, and building a harmonious society. meaning.
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Discussing business marketing strategies from the consumer psychology and behavior of contemporary college students
Abstract: College students are special The consumer group is a huge consumer market with a large number of people, and it shows obvious consumption characteristics. Faced with this special group, the article discusses how merchants can use effective marketing strategies to attract this group.
Keywords: consumer psychology; consumption characteristics; marketing strategy; Internet marketing
As soon as college students enter the university, it means they have to stay away from their hometown and parents, and their consumption is about 3,000 yuan per semester. , which is 6,000 yuan a year (this is still at the level of Nanchang, and may be higher in other provinces). There are more than 13 million students in colleges and universities across the country, and the total estimate is about 78 billion. It can be seen that this is such a huge consumer group. No wonder some old ladies often say that I can support myself even by selling tea eggs in front of the school. Careful people must have discovered that there are always many shops outside every school, and the market they face is students. They are all supported by students. During the competition, many businesses have turned their attention to the school and are vying to advertise in the school. It can be seen how huge the consumer market of college students is. Therefore, how merchants can use effective marketing strategies to seize this huge market is very worthy of our study and exploration.
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Development and marketing strategies of contemporary college students’ consumption market
[Abstract] This article analyzes the consumption of college students The empirical analysis conducted by the behavioral survey describes the behavioral performance of contemporary college students' consumption, analyzes and reveals the regularity of their consumption behavior, promotes the development of college students' consumer market, and guides and cultivates college students' consumption behaviors and habits.
[Keywords] College student consumer market, consumer behavior, marketing strategy
China’s college student group is a special consumer group. On the one hand, their consumption psychology and behavior constitute an important part of current social consumption activities, and have an important impact on the prospects of future social consumption; on the other hand, their consumption psychology and behavior are an important factor in the current quality of life. Reflection and play an important guiding role in their future development. From a quantitative perspective, China's college student population is a consumer market with huge potential. In 2006, there were 25 million undergraduate and junior college students nationwide, and the annual consumption power of college students was as high as 200 billion. Facing such a huge consumer market, it has not attracted enough attention and enthusiasm from domestic enterprises and merchants. It is of great practical significance to conduct research, development and marketing practice on the consumer market of college students.
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Online marketing behind the “consumption tide” of college students
If there is any consumer group in China that is not only large in size but If it is huge, has high consistency in consumption and is receptive to advertising, and is easy to form consumption trends, then the non-college consumer group is the perfect one. The consumption of college students is prone to the "tide phenomenon", that is, a new thing or new brand will show a sudden peak at a certain node in the college student market. The root cause lies in the highly consistent sense of group identity among college students. Coupled with the popularity of collective life and communication, especially the Internet, the transmission of information among college students is highly centralized. For example, in terms of training, there has been a wave of "sustenance" and a wave of examinations; in terms of consumer goods, there has been a wave of repeaters, mobile phones, games, etc.
Which marketing platform can integrate this consumer group, and the marketing value it brings to customers cannot be underestimated. Judging from the daily media exposure of college students, traditional media such as newspapers, magazines, and radio have less and less influence on college students, while the proportion of Internet exposure is increasing year by year. According to data from the New Generation Market Monitoring Agency, in 2007, college students’ daily Internet The contact rate reached 97.6, and the average daily exposure to the Internet was 2.2 hours. It can be seen that platforms that can integrate the campus market will definitely appear in the Internet field, especially the entertainment interactive platform under Web2.0 that is more promising.
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