The founder of L'Oreal is Oren Schuler.
Eugène Schuler was born in Paris, France in 1881. As the son of a pastry shop owner, he had the opportunity to inherit the family business. However, the economic crisis at the end of the 19th century changed everything. With his father bankrupt, Schuler had to start from scratch. Later, he was obsessed with chemistry and was admitted to the Paris Institute of Chemistry. After graduation, he chose to enter the French Pharmaceutical Center.
As a pharmacist at the French Pharmaceutical Center, during one work study, he discovered that the powdered color extracted from a certain plant could be used as the main ingredient of hair dye. Three years later, Oren Schuler applied for a patent for his first invention and named it L'Oreal. A few years later, Oren Schuler successfully completed the transformation from a chemist to an entrepreneur, and L'Oreal gradually became a brand name.
On August 23, 1957, Eugene Schueller passed away, leaving his successors the largest cosmetics group in Europe. The methods and principles he left behind have enabled the company to remain a world leader today. This L'Oreal style is beginning its next century.