Amazon follow-up selling is a way to sell exclusive listings. For example: when seller A creates a product page, other sellers find that this product sells very well, so they also sell this product. As a result, there is a situation where different sellers use the same details page for the same product. This is the so-called follow-up sale. ?
Amazon follow-up selling rules
1. The products of both parties must be exactly the same, including brand, picture, title, color , parameters, materials, packaging, etc.;
2. For sellers selling the same brand, if you want to sell to others, you first need to obtain the brand authorization to sell on this platform;
3. Even if Even if the products are exactly the same, you should also pay attention to whether they infringe on the intellectual property rights of other merchants, such as trademark and patent infringement;
4. In addition, some products require classification review. If they do not obtain category approval, they cannot be sold. . Benefits and risks of following selling on Amazon
Benefits of following selling:
1. No need to build your own page: Sellers who follow selling do not need to create their own listings, they only need to fill in the price, sku, and inventory You can follow the sales based on the quantity, saving time in creating listings. At the same time, it is also very convenient to put products on and off the shelves. You can put products on when you want to sell them, and you can remove them at any time when you no longer want to sell them.
2. No promotion costs: It can be seen from the Amazon front desk that the products sold with follow-up products are always in the lower right corner of the original product like followers and gummy candies, referred to as "accessories". As long as they are The products that are being sold are ranked. The products that are being sold are also displayed in the lower right corner. In other words, follow-up sales do not require any promotion costs. The original product is on the homepage or whichever page the follow-up products are on.
3. Quickly obtain traffic: For novice sellers, the most troublesome thing is undoubtedly that the store has no traffic and no order volume. At this time, the most direct way to save the store is to follow the sale and sell at a lower price. The products of big sellers bring more sales. Once the sales volume is higher than that of sellers with self-built listings or the conversion rate rises from scratch, you can grab the buy box. With the buy box, you can Don’t worry about running out of orders.
4. Narrow product search scope: Allow buyers to find the products they need simply and quickly, while providing different seller options for the same product to improve user experience.
Risks of follow-up selling:
1. Price competition is very fierce.
2. Profits are squeezed.
3. The probability of receiving negative reviews increases. Product dynamic tools that need to be tracked and sold
1. Shupai cross-border tracking Amazon products, header pictures, or five points, no matter how the information is updated, it can be tracked, so that you can follow up in time Modification
2. Shupai’s cross-border review analysis can directly export the reviews of the product it is selling, and the reviews can be imitated! ! !
The specific operation method of follow-up selling
1. Use the Sell On Amazon button at the bottom of the shopping cart of the follow-up sale product.
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2. Through the Amazon backend Add A Product button, in the search box Enter the UPC, ASIN, and product title to find the product you want to sell, and click the Sell Yours button to realize the follow-up sale.
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Methods to deal with follow-up sales
Formal channels :
1. For brand registration, you can complain directly: /gp/help/reports/infringement.
2. Register for brand gating, exclusive sales plan, and transparency plan.
3. Go to the background help page to report illegal operations.
4. After testbuy, report that the product is incorrect.
Quick channel (compared to regular channels, it is faster, but easier to be used in reverse)
1. For domestic follow-up sellers, use domestic IP directly
Register a buyer number with your credit card email address, buy the products from the seller, write down the address as you like, buy one at a time, and place more than ten orders. At this time, the seller will not ship or deliver the goods. If it does, it must be a false shipment. , if it is a real shipment (the probability is very small), because the address is fake, it will not be delivered. So you can contact Amazon to complain that it does not deliver goods or falsely delivers goods.
2. For follow-up sellers in the United States, do the same as above, place 1 to 2 orders at a time, write the correct address (guaranteed to receive the goods), see that the order shows delivery, and then contact Amazon to complain about selling fake goods. (The product received is different from the description on the Amazon page). To be serious, I need to find the media to expose him. If it is a large size, you need to place an additional order and then complain.
3. In the huge profit model, it is best to develop your own software, register buyer numbers in batches, and buy out the inventory directly. Of course, this buy-out is not really a buy-out, but a pending inventory, which can take as short as 2 minutes, as long as 1 to 2 days, or even 1 to 2 weeks.