Before the promotion in June18, that is, in the afternoon of June 10, Gree Electric reported the unqualified products produced and sold by competitor Oaks in the official Weibo, and reported the virtual standard energy efficiency of Oaks air conditioners. Launch a public opinion war before the promotion festival, which will affect the sales of Oaks, suppress peers and gain benefits.
During the promotion period of 6 18 in the middle of last year, the sales volume and sales volume of Oaks Air Conditioning ranked first in the industry in three platforms: Jingmou, Tianmou and Sumou. Aux air conditioning implements the mode of small profits but quick turnover, and takes the cost-effective route of winning by price. Compared with products with the same energy efficiency, the average price of Gree air conditioners is about 30% higher than that of Oaks, squeezing the market share of Gree air conditioners.
Gree has invested a huge sum of money in R&D and is full of confidence. In addition, Gree Electric also won several patent infringement lawsuits of Oaks air conditioner, so Gree is full of confidence in quality, so it is very picky about quality.
In China, the requirements of energy saving and emission reduction and the energy efficiency ratio of air conditioners are getting higher and higher. The difference between the third-class energy efficiency and the first-class energy efficiency is as high as 1000 yuan. Changing energy efficiency can be unprofitable, the supervision is loose, and the cost of safeguarding rights is huge, which leads to such hidden rules in the industry.
Therefore, under the impact of this virtual standard energy efficiency to obtain huge profits, the interests of normal manufacturers have been seriously affected, which is also the reason why Gree will directly poke out.
More dramatically, despite the constant controversy, online sales of Oaks have increased rapidly. In the context of the overall decline of the industry, the online sales volume and sales volume of Oaks Air Conditioning still increased significantly.