1. Haier Group is the world’s No. 1 white goods brand and China’s most valuable brand. Haier has established 29 manufacturing bases, 8 comprehensive R&D centers, and 19 overseas trading companies around the world. With a total number of global employees of more than 60,000, Haier has developed into a large-scale multinational enterprise group.
2. Under the guidance of the famous brand strategy established by CEO Zhang Ruimin, Haier Group has successively implemented the famous brand strategy, diversification strategy and internationalization strategy. At the end of 2005, Haier entered the fourth strategic stage - globalization. Brand strategy stage. 24 years of hard work since its establishment has greatly enhanced the reputation of the Haier brand around the world. In 2009, Haier's brand value reached 81.2 billion yuan. Since 2002, Haier's brand value has topped the list of China's most valuable brands for eight consecutive years. 19 products under the Haier brand, including refrigerators, air conditioners, washing machines, televisions, water heaters, computers, mobile phones, and home integration, have been rated as Chinese Famous Brands. Among them, Haier refrigerators and washing machines have also been rated as the first batch of Chinese World Famous Brands by the General Administration of Quality Supervision, Inspection and Quarantine.
3. In March 2008, Haier was selected as one of the “Top Ten World-Class Brands in China” selected by the Financial Times for the second time. In June 2008, Haier ranked 13th in Forbes' list of the "Top 600 Most Prestigious Companies in the World", making it the top-ranked Chinese company. In July 2008, among the "Top 200 Asian Companies" organized by the Asia Wall Street Journal, Haier Group topped the list of "Comprehensive Leadership of Mainland Chinese Companies" for five consecutive years. Haier has become a world-class brand, and its influence is rising rapidly with the expansion of the global market.
4. According to the latest data released by the world-renowned consumer market research institution European Insight, Haier ranks first among the world's white home appliance brands, with a global market share of 5.1. This is the first time that Chinese white goods have become the number one brand in the world. At the same time, Haier refrigerators and Haier washing machines ranked first in the industry with global market shares of 10.4 and 8.4 respectively. Haier is also a world leader in technological fields such as smart home integration, network appliances, digitization, large-scale integrated circuits, and new materials. Haier, an "innovation-driven" company, is committed to providing global consumers with solutions that meet their needs and achieving a win-win situation between enterprises and users.
5. By the end of 2009, Haier had applied for a total of 9,738 patents, including 2,799 invention patents, ranking first among Chinese home appliance companies. In 2009 alone, Haier applied for 943 patents, including 538 invention patents, with an average of 2 invention patents applied for every working day. On the basis of independent intellectual property rights, Haier has participated in the formulation of 23 international standards, of which 7 international standards, including powder-free washing technology and anti-electric wall technology, have been released and implemented, which shows that Haier's independent innovation technology has been recognized in the field of international standards. Haier has led and participated in the preparation and revision of 232 national standards, 188 of which have been released, and 10 have won the National Standard Innovation Contribution Award; Haier has participated in the formulation of 447 industry and other standards. Haier is the home appliance company that participates in the most international standards, national standards, and industry standards. Haier is the only company representative from a developing country to enter the management decision-making level of the International Electrotechnical Commission. In June 2009, IEC selected Haier as the world's first "standard innovation practice base".
6. In the practice of innovation, Haier explores and implements the "OEC" management model of "every day is completed, and the day is clear and the day is high", "market chain" management and "rendanheyi" development model It has attracted great attention from the international management community. At present, business schools such as Harvard University in the United States, University of Southern California, IMD International Management School in Switzerland, European Institute of Management in France, and Kobe University in Japan have specifically conducted case studies on this. More than 30 Haier management cases have been included in the case database of 12 universities around the world. Among them, the "Haier Culture Activating Shock Fish" management case has been included in the Harvard Business School case database, and Haier's "Market Chain" management has been included in the European Union case database.
7. In 2010, Haier entered its fifth year of implementing its global brand strategy.
Haier will continue to carry forward the corporate spirit of "creating resources and gaining global reputation" and the work style of "integrating Rendan and integrating Rendan, making quick decisions and winning quickly", and will further promote the reengineering of informatization processes, with the independent operating entity of Rendanhe as the fulcrum, and through " The innovative business model of "supply on demand" with zero inventory combined with virtual and real networks strives to create a system that meets the dynamic needs of users. We will continue to innovate for users as always and create the Chinese nation's own world-famous brand!