In 2006, mobile phones were still under the rule of Nokia. At that time, the media and communication speed were very backward, which led to the asymmetry of information transmission. There are many "small workshops" selling information from all walks of life in the city. At the same time, the bilateral trade between China and its three major trading partners, the United States, Japan and Europe, is also in a period of rapid growth. Seeing the opportunities brought by international trade and the single channel for domestic and foreign customers to obtain information, Zhou Hua grasped the context of the times and founded his own trading company.
Different from selling information in small workshops, Zhou Hua chose to enter the building materials industry at the beginning of his business. Under the excellent leadership and reasonable planning, Zhou Hua's trading companies have developed steadily, accumulating some information about users' needs, local development and even some information about surrounding industries, forming a huge database of building materials industry. Have a sharp weapon in hand, get twice the result with half the effort! During the five years from 2006 to 20 1 1, the business of Zhou Hua's trading companies gradually expanded to hundreds of countries in Europe, America, Asia and Africa, achieving a global scope.
New opportunities have emerged in recent years. With honest management and professional service, Zhou Hua has established trustworthy cooperative relations with many customers. Many old friends, in addition to regular business contacts, will ask her for help to ask where to buy construction machinery, and some customers will even hand over the procurement to Zhou Hua. At that time, the country vigorously developed infrastructure, and the real estate sector also entered the fast lane. Moreover, the construction machinery industry after 20 10 has developed well after the trough shock. Zhou Hua keenly seized the opportunity to enter the field of construction machinery.
This new product was welcomed at home and abroad as soon as it came out.
Although the opportunity seems within reach, Zhou Hua has made a very comprehensive plan. She believes that at that time, in addition to foreign brands, there were many large-scale construction machinery main engine plants in China, mainly Sany, but the research and development and production of pile machine equipment could not keep up with the needs of the times, especially the application of some pile machine accessories, such as vibrating hammers, which were slightly backward. Zhou Hua was deeply touched: "I want to change the current situation of using small vibrating hammers in China and introduce more advanced, smarter and more environmentally friendly products to the market."
More importantly, the application of side pliers and vibration-free hammers in the international market was very mature at that time. Especially for excavators, it can be perfectly matched without any modification, and it has low noise, low vibration, safety and environmental protection, and is very friendly to operators and residents around the construction site.
There are opportunities, goals and market tests, and Zhou Hua, which has always been highly effective, immediately went into battle. On 20 1 1 year, Zhou Hua established An Teng Machinery Technology (Wuxi) Co., Ltd., and immediately began the research and development and manufacture of vibrating hammers. Relying on overseas senior engineers, Zhou Hua summarized and analyzed a large number of relevant data of overseas applications, and then combined with the investigation of domestic users' needs, it took half a year to develop the first generation of vibrating hammer products. What's more worth mentioning is that this product has won more than 20 utility model patents and has been quickly recognized by the American market. Zhou Hua remembers this vividly: "At that time, a customer in the United States bought one, and then three more were downloaded in less than a week. Because the time was tight, they were airlifted! The air freight cost hundreds of thousands. "
This often happens after the first generation vibrating hammer goes off the assembly line. This greatly enhanced Zhou Hua's confidence in products. Zhou Hua, which has been engaged in overseas trade for many years, has a mature sales channel and a reliable source of customers, which makes the overseas sales of this product very smooth and the performance is very good. In China, because the single sales opportunity is not mature, Zhou Hua chose the way of leasing to cut into the market, but the response was equally great! At that time, a client of a design institute rented a second-hand excavator with a vibrating hammer produced by Zhou Hua Company, which was very practical. Finally, he bought the vibrating hammer and the second-hand excavator together! The customer's evaluation of this vibrating hammer is very high: "I didn't expect the construction equipment to achieve this level, which is safe, reliable, low-carbon and environmentally friendly, high-speed and efficient."
Mutual recognition and cooperation can be "good"
The favorable comments from customers have inspired Zhou Hua and strengthened the way to open the China market through leasing. At this time, choosing a strong partner has become the top priority of the next plan. According to the feedback from customers and the research information in the domestic market, Zhou Hua led the team to make some improvements to the products to make them more in line with the requirements of the China market. An excellent vibrating hammer must be matched with excellent host equipment. At the beginning of choosing a partner, Zhou Hua had a goal in mind. Because, in recent years, when operating overseas trade, you can always see Sanyihong flying on the construction sites of various countries. In this regard, Zhou Hua added: "In any corner of the world, as long as there is construction, you can see Sanyihong and Sany's crawler cranes, loaders, pile drivers and excavators. Even if you go to the port, you will find Sany's port machine. "
After in-depth understanding, Zhou Hua felt that Sany was a China brand that really contributed to the world. Moreover, Sany's values of being a man before doing things and her corporate mission of changing the world with quality are also very consistent with her company philosophy. Moreover, Sany is also very recognized for the high-quality performance of its vibrating hammer products. From the conversation of Sany's marketing representative Su Zong, it can be clearly felt: "No matter the vibrating hammer developed by Zhouzong Company, it has very high adaptability with our excavators and pile drivers, and the quality is very reliable, and the user's response is also very good!"
At the beginning of 20 19, An Teng, Zhou Hua and Sany pile driver negotiated the product, price, model and other contents in just over ten minutes, and reached a cooperation agreement. In just two years, An Teng, Zhou Hua has owned 20 Sany rotary excavators and 20 Sany pile cranes for lease, and the vibrating hammer with excellent performance has become a highlight of the development of these equipment. According to statistics, the turnover of supplying vibrating hammers to Sany excavator agents and renting Sany pile drivers is about 50 million a year. In addition to the recognition of Sany products, Zhou Hua also praised Sany's service: "Sany has made unparalleled service! As long as there is a problem, no matter where the equipment is, their engineers will try their best to solve it in time without delay. Really achieved high speed, high efficiency and high quality! "
In terms of talents, products, innovation and services, An Teng Mechanical Technology has many similarities with Sany. Zhou Hua believes that talents are the cornerstone of enterprise development, excellent products are the key for enterprises to build brands, and innovation is the source of power to lead the industry and the future, so as to realize the situation that people have no self and people have their own advantages. Service is another important aspect that can create value for enterprises.
Today, An Teng and Sany have entered the fast lane of cooperation. Facing the excellent development prospect of piling machinery industry, Zhou Hua has a clear plan for the future: "In the next 3-5 years, we will make An Teng the first brand of small vibrating hammers in China, and the leasing business will also form a scale, and gradually realize the development goals from small to medium and from medium to large. At the same time, we will improve the closed-loop system model from front-end to aftermarket, provide more professional services to customers and create more value. Strengthening cooperation with Sany Pile Machine is a necessary condition to achieve this goal. " (Please indicate that what you see is yes) See Strategy Column Editor/Xu.