However, the big bosses of copycat phones did not surrender. I would imitate whatever your Redmi product came out. I used software to change the processor model of the mobile phone, the size of the internal training, etc. I was deeply impressed by it at that time. The trouble is, I bought a Redmi, but it felt stuck. I downloaded the flash package, but it always prompted an error. So I went to the after-sales service opposite the company, but the after-sales service didn't find it at first. Finally, a senior technician found it. My mobile phone turned out to be a copycat... I feel like crying but I don’t have any tears. The first-generation Redmi phone cost 699, but I bought it on Taobao at a higher price...
Not long ago, Fa Ge released the Dimensity 820, which was launched by Redmi, and according to Lu Weibing, Redmi has certain period of possession. Judging from the publicity, the Dimensity 820 beats Qualcomm and kicks Kirin in terms of performance (this is just a parameter, the specificity depends on the experience), and it can be said to steal the show. I can’t even tell the difference between phone models: Honor 10X and Redmi X10? I made a mistake again, Redmi 10X, Honor X10...
Let’s take a look at the blown Dimensity 820 first. The specific parameters: This Dimensity 820 is based on TSMC’s 7nm Process, the CPU uses an architecture of four 2.6GHz Cortex-A76 large cores and four 2.0GHz A55 small cores, and the GPU is equipped with Mali-G57 MC5. The AnTuTu running score released by Lu Weibing is as high as 40 Ten thousand points, nearly 410,000 points.
As I said just now, this magical CPU will be launched by Redmi and has a certain possession period. Yes, you heard it right. Fa Ge has chosen a partner that he loves and hates. .
Why do you love and hate it at the same time? Because, Redmi has really pulled Fa Ge down from the high-end market step by step!
I believe we still remember such advertising slogans: waveguide mobile phone, the fighter among mobile phones; Changhonghong mobile phone; the United States has Apple, China has pineapple, pineapple mobile phone and so on. These mobile phones all have one thing in common: their chips are MediaTek. At that time, Fa Ge could be described as the "king of copycats".
In 2007, Jobs brought the iPhone, and mankind entered the era of smartphones. Fa Ge seemed to smell the aroma of pork. Thanks to its one-stop chip service, it later gained its own place in the smartphone market.
From 2011 to 2013, Fa Ge reaped all the benefits and was the absolute leader in the mobile phone and tablet markets. However, if you look closely, you will find that Fa Ge’s shipments are still copycat phones, and others still label them as “copycat phone chips.” Fa Ge said that I also want to keep a low profile, but my strength does not allow it. I want to get rid of the title of the king of copycats and hit the high-end.
Attacking the high-end is not just a slogan. It is easier said than done. It is simply too difficult for a chip manufacturer that supports many copycat phones. Hard work pays off. In July 2013, Fa Ge launched the "true eight-core" MT6592 processor. The benchmark at that time was the Exynos5410 launched by Samsung. It can be imagined that Fa Ge was not satisfied with the people.
At the end of 2013, TCL and MediaTek cooperated. TCL mobile phone released its own TCL idol X+. This mobile phone was first equipped with MT6592 processor. MediaTek founder and chairman Cai Mingjie rarely stood for this mobile phone launch conference. , the reason is very simple. This mobile phone marks MediaTek's official impact on the high-end market. This is also a mobile phone that impacts the high-end market. The price at the time was 1,999 yuan.
The last time Cai Mingjie, the chairman of the TCL platform, faced the 799 yuan Redmi Note, he answered urgent questions with tears in his eyes: We will not interfere with customers’ pricing, but he also added that eight Core chips are important processor products developed by MediaTek for high-end mobile phones. Some people joke that if Huawei sells Kirin chips to Xiaomi, Xiaomi will dare to sell them for 1999. The reason seems to be the same.
In 2014, MediaTek launched the world's first eight-core processor that supports 4G LTE networks - MT6595. With the intention of once again hitting the high end, they set their sights on Meizu, a small factory in Zhuhai.
The reason is also very simple. Meizu is mired in Qualcomm's patent lawsuit. Qualcomm chips have been cut off from supply to Meizu. Meizu is struggling and urgently needs a high-end mobile phone chip that can compete with Qualcomm. In 2014, Meizu officially cooperated with MediaTek.
Unfortunately, Meizu failed to live up to expectations. The Meizu that replaced the "core" was ignored by others, and Fa Ge's high-end dream was shattered again.
2015 is very special. Mainstream flagship mobile phone chips have developed to 20nm, breaking through the shackles of 28nm and able to have more powerful performance. The first one to appear is Qualcomm. The Qualcomm Snapdragon 810 flagship processor is already ready to go. Due to the outstanding performance of the previous generation 800 and 801, the 810 should be the strongest processor in the Android camp. However, it backfired.
Because Qualcomm was too confident at the time, it ended up in a cocoon and just used it for its own use. It did not use the self-developed architecture kryo on the 810, but in order to catch up with the 64-bit trend, Qualcomm finally chose to rush the duck and put it on the shelves. ARM’s public version architectures A57 and A53 are directly used. When it was released, everyone unanimously shouted, Qualcomm is the light of Android, and the mobile phone equipped with 810 is the king... As a result, consumers exposed the secret as soon as they got the phone. It is common to have heat and frequency reduction, and the four A57 large cores are basically It didn’t make any effort. If the frequency is not reduced, some mobile phones can directly heat up to 55 degrees, and frying a poached egg is no problem. In the end, the Fire Dragon 810 won the title and had to lock the core.
If there is a problem with the industry leader, the challenger will definitely benefit. At that time, Samsung’s Exynos 7420 and Huawei’s HiSilicon’s Kirin 950 were the first to use the more advanced 14nm process, which effectively avoided heat generation and frequency reduction. problem, the models equipped with them are more popular in the high-end market, which can be regarded as establishing the status of these two flagship processors. At this point, the Fire Dragon 810 has truly earned its reputation, and Xiaomi has been severely cheated. ah.
Fa Ge suddenly had an idea and thought, Oh my God, this is a good opportunity. Then Fa Ge spent the whole night tightening screws and rushing production, and finally the Helio X10 processor was released. Helio is taken from the sun god Helios in ancient Greek mythology. The Chinese name is series, which means bringing vitality and energy to the world. In the 2015 Helio X10 launch conference, MediaTek planned future MediaTek processors into two production lines. The Series and 4 Series.
This Redmi phone made Li Nan, the CEO of Meizu at the time, vomit blood. Fa Ge’s own employees were also cursing, “You are selling the high-end chips I worked so hard to design at a local stall?” . But MediaTek executives still maintain Cai Mingjie's "customer pricing freedom" attitude.
At that time, he said, I would rather cry and count my money than make no money because of my smile. But one thing to say is that MediaTek’s Heilo X10 still has some problems. The 28nm process lags far behind the 20nm and even 14nm processes, and with only the A53 small core, its performance is a bit worrying. Although the running score is strong, However, the performance in actual scenarios can only be said to be mediocre. The ancestral WiFi interruption problem is also an important reason that prevents this chip from becoming a flagship. In 2015, MediaTek's high-end road started again, but the Redmi Note 2 stabbed its wound again, which completely broke my heart and made me shed tears while counting the money.
Of course, MediaTek will not give in. It re-launched the new Helio X25 and X20 in 2016. This time it is also aimed at high-end, and it is also tested by Meizu, a large manufacturer in Zhuhai.
Meizu’s flagship Pro 6 is equipped with Helio X25, and its sub-flagship MX6 is equipped with Helio X20. The price of MX6 has reached 1,999 yuan. MediaTek is once again heading towards the high-end mountain. But this time, before Redmi could stab its back, MediaTek itself split first.
First of all, we need to know that MediaTek has developed a ten-core three-cluster architecture concept in the Helio X20 series. The so-called three-cluster is divided into three types of cores: large, medium and small. The small core is used for light loads. Medium load turns on the medium core, heavy load turns on the large core, and ten cores work together.
It sounds wonderful, but the ten cores will only be fully turned on during benchmarking. Most of the time, only one or two cores are working. If too many cores are turned on, heat and frequency will occur.
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In 2016, MediaTek encountered three-cluster architecture problems and the ruthless attack of Redmi Note 4, and its high-end dream was completely shattered.
Of course, old friend Redmi finally came with the Redmi Note 4, giving MediaTek a final stab in the back. The Redmi Note 4 equipped with Helio X20 starts at 899 yuan, once again putting MediaTek’s Flagships have become standard equipment for thousand-yuan phones.
After Helio The 7 Series is helpless against the fierce offensive; the rise of Huawei HiSilicon has eroded MediaTek’s small market...
From 2017 to 2019, MediaTek almost did not have a decent flagship chip It works. For a while, everyone even began to wonder if MediaTek was just shrinking in the mid-to-low-end market.
At this time, Redmi extended a helping hand to MediaTek, brother, I miss you...I forgot the words later. The 2019 Redmi has been renamed Redmi, and the Redmi Note 8 Pro launched in August is not equipped with another processor, but MediaTek's G90T processor.
Although this processor still uses a 12nm process technology, the performance of the two large cores A75 and the four small cores A55 is still very stable, and the GPU directly uses the flagship architecture. The actual performance of the Mali G76 MC4 has surpassed the Qualcomm Snapdragon 730 and is comparable to the HiSilicon Kirin 810. The Redmi Note 8 Pro, equipped with the G90T, broke into the top ten of the mobile phone sales rankings in the fourth quarter of 2019. Together with the Redmi Note 8, its total sales exceeded 30 million units. This time, MediaTek finally counted its money with a smile.
MediaTek has re-planned the entire product line in 2019. The new series called Dimensity will replace the previous Helio and become MediaTek’s mid-to-high-end flagship product. Dimensity, also known as Lucun, is not only the third star in the Big Dipper that guides direction, but also the star of wealth that governs heaven and earth." MediaTek's ambition and confidence are evident.
But the problem still exists. The negative impact caused by the Helio Choosing to launch the Dimensity 820 processor is undoubtedly a reassurance for MediaTek. On the one hand, it ensures large-scale shipments and builds the reputation of the Dimensity series. On the other hand, it can also allow MediaTek's own revenue to continue to grow. Speaking of which, this is also a major benefit. The powerful Dimensity 820 processor can ensure that the Redmi 10X is invincible in the mid-range market, and it also has more room for pricing, so that it will not be choked by Qualcomm.
< p> The formation of this win-win situation is inseparable from the two companies' burying the hatchet and vigorous cooperation during the G90T, and it is also inseparable from MediaTek's own painful experience after the failure of Helio. Looking at MediaTek's years from 2014 to 2016. Although it is positioned as a flagship product, its actual quality is still far behind Qualcomm. Even if the price reaches the flagship level, various problems cannot be eliminated.Blame Hong. Mi's repeated backstabbing, it is better to make the product itself better first. To make iron, you need to be strong. MediaTek must have understood this before making the Dimensity series. It changed its previous stingy strategy in terms of craftsmanship and core, and Parameter performance and power consumption have reached a truly mid-to-high-end level.
From this point of view, the 799 and 899 prices of Redmi at that time were not a few wake-up calls for MediaTek?
They seem to be in love with each other, but in fact they complement each other, that is, MediaTek and Redmi.
The Dimensity 820 has just established itself in the terminal market, and the Dimensity 1000 series is pretty good. As a result, on August 12, at Xiaomi’s 10th anniversary celebration, Rebus released the Redmi K30U. When the pricing came out, MediaTek once again cried and fainted in the toilet. This time, it seems that MediaTek once again counted the money while wiping tears. It seems that Hongmi and Fa Ge are really in love with each other.