Look down upon it! Xiaomi is really not simple in India, and locals regard it as their own brand.

I think you've heard about Xiaomi's penalty in India. The reason given by the Indian Law Enforcement Bureau is that Xiaomi Group illegally remitted money to foreign entities in the form of counterfeit payment of copyright fees, so the authorities have seized 55,512.7 million Indian Rupee from Xiaomi Group's local bank account in India, which is converted into RMB, that is, RMB 4,86 million. This money really looks not small.

To this end, Xiaomi officials also responded quickly, saying that the royalties and bills paid by Indian companies to banks are legal and true. These royalties paid by Xiaomi India Company are used for the licensed technology and intellectual property rights used in Xiaomi India's products. For Xiaomi India, it is a legal business practice to pay such royalties.

In a word, it should be legal for Indian Xiaomi Company to pay copyright fees to China Xiaomi Company, so many domestic netizens think that the Indian authorities can't distinguish such obvious features.

Today, I accidentally saw the release of a well-known big V, saying that Xiaomi has seven factories in India, and its sales volume ranks first in India, and its income is almost half that of China. Although several domestic mobile phone brands have been fined by India in recent years, they are still willing to stay in India. The main reason is that they can really make money in India, and he also said that Indians are very careful about fines, so you can earn him.

in order to find out the production scale of Xiaomi in India, I went to know it specially, and found that Xiaomi is really not easy in India.

In 214, Xiaomi cooperated with Flipkart, a local Indian e-commerce, and completely copied the domestic limited-time snap-up marketing model to India. In a short time, Xiaomi became a well-known brand in India.

In 215, Xiaomi and Foxconn jointly set up a factory to implement localized production in India. Up to now, Xiaomi has opened seven factories in India, and almost all Xiaomi mobile phones sold in India come from local factories.

In 221, among several major brands in India, Xiaomi mobile phone occupied a quarter of the market share, surpassing Samsung and ranking first.

India is also a populous country with irreplaceable population welfare. Nearly 7 million people in India are under the age of 3, and they have the same online consumption habits as us. According to IDC data, almost half of the smartphones sold in India come from online direct supply mode through e-commerce platforms such as Flipkart and Amazon.

Then the question is, why is Xiaomi mobile phone so popular in India?

It turns out that in order to fit the Indian market deeply, Xiaomi has not only achieved the ultimate cost performance, but also made great efforts in the system. For example, the operating system can not only support many Indian languages, but also has the shortcut function of railway card. In order to reduce the impact of India's high temperature and humid climate on the mobile phone, Xiaomi also thickened the interface of the mobile phone. In the charging design, Xiaomi also specially added a voltage stabilizing circuit to the charging part of the mobile phone to cope with the problem of unstable voltage in India.

Therefore, Indians are very appreciative of Xiaomi. Due to the high penetration rate of Xiaomi's mobile phone, many local citizens mistake Xiaomi for India's own brand.

It can be seen that Xiaomi has made a fuss in India, and there is no reason at all to violate the local Foreign Exchange Control Law for such a small fee. If you ask me, this fine is at best a reasonable "misunderstanding".