first, the principle of product selection
1. Is the potential market of the product big
Whether the product will have room for development in the future, whether it will grow in the future, whether the consumer's demand for the product is much or not, and so on, are all issues that we need to investigate and analyze.
For example, pet products have become an important part of our family life, and the demand of foreign consumers for pet products is only increasing.
2. Judging the needs of consumers
The living habits, demand preferences and cultural background of consumers in different regions of the world are different, and the same product cannot be suitable for buyers in all regions. At this time, it is necessary to judge the demand of foreign buyers for products.
For example, the sizes of clothes in Europe and America are basically several sizes larger than those in Asia.
3. Profit of products
Making products is to sell products and make money. In today's e-commerce environment with high traffic cost and high operating cost, if there is not enough profit of products, it will eventually go extinct.
4. Product patent property rights
Some products have a good market, good sales, bright prospects and considerable profits. However, it is impossible to sell on the shelves, and the reason is the patent problem of the product. Maybe you made a lot of money by secretly putting it on the shelves and dropping it before you complain, but you may still bring down your store.
The problem of product patents is very obvious and very helpless in cross-border e-commerce. Xiao Bian advises sellers not to upload products with patent protection. Of course, if you are allowed to sell them on the shelves, make a good profit.
5. Advantages of supply
For sellers who have just started to do cross-border e-commerce, if there is a large-scale industrial belt or wholesale market in their area, they can consider looking for supply directly in the market; Look for it from the internet when there is no supply.
for sellers with certain sales volume and sales experience, they can look for factory resources for confident products.
for sellers with economic strength, you can forecast the market, pre-sell the products first, see the market acceptance of the products, and confirm the market acceptance before placing an order for production and sales.
6. Competitors
Whether it is domestic e-commerce or cross-border e-commerce, price wars are inevitable. Search for the same product online, and the product prices of different sellers will be clear at a glance. Analyze competitors' data, analyze our own advantages, and differentiate with our own advantages.
7. Logistics transportation mode
As the goods are transported abroad, long transportation time, customs detention and many uncertainties have become the characteristics of cross-border e-commerce logistics. The delivery time of goods will be different in different regions, ranging from 1-3 days to 1-2 months. During transportation, articles will inevitably be squeezed. Therefore, when selecting products, we should consider the extrusion resistance and volume of the goods.
There are so many products. How to choose and what type to choose depends on how sellers and friends choose. For some products, Xiao Bian suggested that sellers give up directly.
2. Discarded commodity categories
1. Food products
Food products are related to human safety and the shelf life of the products. If the products fail to pass the certification procedures, the customs will never release them. Food products will be more difficult to make.
2. Powder and liquid
Powder and liquid products are the key objects of customs inspection, and the customs clearance will be strict, so there is no guarantee that they will not be leaked in transit. For example, products such as cosmetics are not recommended for sellers.
3. Charged products
Charged products are not impossible, but it will be more troublesome for the initial seller friends. Charged products are also the focus of customs inspection, and there will be more after-sales problems.
4. Dangerous goods category
Flammable and explosive liquids, gases and solids; Radioactive; Corrosive; Toxic and infectious; Oxidant and organic peroxide. Such as alcohol ointment, sulfuric acid, chemicals, etc.