What is a pyramid structure? Why use this structure to express? What if it is applied in practice at work?
Pyramid principle: 1. Ensure clear logic: conclusion first, unify the above, classify and group, logically decrease, important first, overall situation first, summary first, arguments first, conclusion first, results first; 2. Figure out psychology and cater to demands: focus on the audience, understand the boss's intentions, focus on needs and interests; 3. Achieve the four major purposes of communication: clear viewpoints, highlighted key points, clear logic, clear priorities, thinking ability, and appeal. Influence; 4. Learn structured systems thinking: multidirectional, top-down, bottom-up, horizontal: deduction and induction STAR speaks with demonstrations.
Example: Xiao Zhang is the assistant to the boss. The boss said that there will be a general office meeting. The general office meeting is very important. The three vice presidents of the company (Mr. Li, Mr. Wang, and Mr. Yu) must attend because the three The vice president often travels to let Xiao Zhang know the situation and then arrange meetings. I learned that Mr. Li is here these two days and can hold meetings at any time; Mr. Wang said that Mr. Wang will be back tomorrow after a business trip, so he can do it tomorrow; Mr. Yu said that he has no time today and has made an appointment with the client to discuss things and will be free tomorrow; Xiao Zhang went to ask about the big meeting. It has been booked by the customer today and can be used tomorrow.
Thoughts on not using pyramid organization:
Mr. Li is here, Mr. Wang and Mr. Yu are free tomorrow, but the conference room is not available today. Can the meeting be held tomorrow?
Use the idea of ????pyramid organization:
The boss's general office will hold a meeting at 9 o'clock tomorrow morning. In the large conference room, the three vice presidents are there. They know the topics and collect the materials. Come, do you still have questions?
The basic structure of the pyramid principle: As long as you speak, the audience will automatically have two questions in their minds, what do you want to say, and how do you want to say it. When you are looking for your boss, the boss wants to know why you are looking for him; when you are preaching to customers, customers want to hear what you are saying is good for me.
Before you speak, you should prepare the answers to these four questions: 1. The information, views and propositions you want to say; 2. Ideas, order, structure; 3. Purpose; 4. Benefits.
Be a person first, do things later: 1. Be a person emotionally and do things rationally. Emotions come in and rationality returns. Attacking the heart is the top priority and attacking the city is the bottom. 2. If you want to say something first, do it first; 3. The boss likes multiple-choice questions and true-false questions, but doesn't like quiz questions and fill-in-the-blank questions.
How to cater to the needs of the audience? It’s not what you say that the audience listens to, it should be what the audience likes to hear and what you say.
Figure out the psychological understanding of the intention, highlight the key points, and cater to their preferences: All audiences are divided into leaders and experts. Experts (doctors, lawyers, R&D, technology, scientists, etc.) hate hearing conclusions because you are challenging their sense of authority. Explain the process to leaders and bosses, and explain the conclusion to experts.
For example: A certain Internet company launches a new product. Among the following four types of people (direct boss, users, media, government), who is the most important person, and what do they care about?
What users are most concerned about are: functions, performance, cost-effectiveness, smoothness, fastness, stability and reliability
What the media are most concerned about are: innovation, creativity, international patents, international Leading, newsy, topical, gimmick, hype
What the government cares about most is: GDP, employment, environmental protection, political performance
What the immediate boss cares about is: functions and what technology to use
The buyers of the product are users, first of all, the media, and secondly the media, and the immediate boss may be the least important person in the press conference; first of all, we must talk about the users’ concerns, what are the benefits of the new features, and what are the The functions are easy to operate, image, reputation, fashion, and represent taste. The cheaper the better, the better 7*24 service. The media cares about news, gimmicks, and hype. The most important thing is the company leaders. They must first cater to the most important people. People, the most influential people, must influence influential people and influence key tasks. If it is difficult to judge when holding a conference or sending a group email, we should cater to 50 people, ignore a small number of people, and cater to the majority of people. The interests and demands are centered on the audience.