Luxshare Industrial Co., Ltd. (hereinafter referred to as "Luxshare") focuses on R&D and production of connectors, connecting wires, motors, wireless charging, FPC, antennas, acoustics and electronic modules, which are widely used in many important fields in the world, such as consumer electronics, communications, enterprises, automobiles and medical care. Enterprises always adhere to technology as the core, integrate product development and application services, and gradually realize the leap from traditional manufacturing to intelligent manufacturing. It is understood that Luxshare involves a wide range of businesses, and e-cigarette business is only one of its many business segments.
On May 25th, Li Xun Electronic Technology (Enshi) Co., Ltd. was established with Feng Yong as the legal representative, with a registered capital of 245 million yuan. Its business scope includes: the production of electronic cigarette atomizers (non-tobacco products, excluding tobacco components); Electronic cigarette atomizer (non-tobacco products, no tobacco ingredients) sales, etc. Enterprise survey shows that the company is controlled by Luxshare (002475) 100%.
10 Li Ding Electronic Technology (Dongguan) Co., Ltd. was established in August, with the registration date of 202 1, the legal representative CoCo Lee, and the registered capital of 250 million yuan. The registered place is Building 2, No.313, Qingxi North Ring Road, Qingxi Town, Dongguan City, Guangdong Province. According to the shareholder information, Luxshare is the sole shareholder.
In addition to setting up a subsidiary to get involved in e-cigarettes, Luxshare is also in full swing in patent application. According to the patent application published on China National Intellectual Property Administration's website, Luxshare Industry Co., Ltd. currently holds a number of patents related to e-cigarettes. According to the inquiry, in addition to the patent of electronic cigarette atomizer, it also includes the charging box of electronic cigarette, the operation method of atomization system and electronic atomization device.
The relevant person in charge of Luxshare said that Li Xun Group is very optimistic about the global development prospect of New Tobacco, and will earnestly perform its membership duties with colleagues in the industry in the future. It is hoped that relying on Li Xun Precision's nearly 20 years of deep-rooted experience, technology precipitation and patent layout in traditional manufacturing, it will better apply the manufacturing advantages and technical strength of traditional industries to the field of e-cigarettes, give full play to the advantages created by China and China, and serve the industry with a good spirit of honesty, pragmatism and innovation.
Luxshare was established on May 24th, 2004 and successfully listed on the Shenzhen Stock Exchange on 20 10 (stock code: 002475). Since listing, the compound annual growth rate of operating income has reached 50%.
Luxshare started as a connector. During the three years from 2065438+03 to 2065438+05, Luxshare seized the opportunity to transform into the field of consumer electronics, and then continuously strengthened all-round and in-depth cooperation with Apple, becoming the leading stock in Apple's industrial chain.
Wang Laichun, founder and chairman of Luxshare.
As of last year, Luxshare's market share in AirPods was about 60%-70%, and its share in AirPods Pro reached 100%. Recently, it was reported that Li Xun will win the new iPhone assembly order for the first time this year, and the competition with Foxconn is very fierce.
However, perhaps due to over-reliance on Apple's orders, Luxshare's other connector business has been small for a long time. Some analysts speculate that Luxshare's e-cigarette business may be aimed at opening up new business lines and boosting the stock price.
At present, it is not known whether Li Xun wants to do OEM or create his own brand. However, as the third player with a market value of 100 billion yuan in the field of e-cigarettes after Cui Yimu and BYD, the entry of Luxshare undoubtedly added another fire to the current fiery e-cigarette market.