What are the components of the franchise portfolio?

1. The tangible material part of the franchise portfolio varies from industry to industry, and the products operated by each franchise enterprise are also different, which involves the price of a franchise product, including the pricing of products directly supplied by the franchisor? The price purchased by the franchisee from a third party and the resale price of the franchised products. Price is the nerve center of economy and the most sensitive legal issue. Both parties have legitimate economic interests in product sales, but the franchisee is not a branch or agent of the franchisor, so the franchisor must pay attention to this and cannot force the franchisee to accept the suggested price, otherwise it will easily lead to disputes.

2. The intangible technology part of the concession mainly includes patents? Trick? Business knowledge, etc. What are the franchise subjects and key technical descriptions copied to franchisees, which should be accurate and comprehensive, so that franchisees can learn at any time during the training period and after the single store operation? Experience and research. According to its attributes, the technology of concession can be divided into hard technology (engineering technology) and soft technology (management technology), and can also be divided into invisible technology (can't use language? Words? Fame? Images and other ways to communicate and teach, but good confidentiality) and explicit technology (can language be used? Words? Voice and image communication and teaching, but poor confidentiality), according to whether it belongs to the patent can be divided into patented technology (can be subdivided into invention patents? Patent for utility model? Design patents, etc. ) instead of proprietary technology, it can be divided into key technologies (core technologies) according to its important role in enterprises? Important technology (assistive technology)? General technology, etc. Can it be divided into R&D technology according to the different links in its value chain? Process design technology? Production technology? Sales technology? After-sales service technology, etc. Enterprises should design the technical part of concession according to classification to avoid confusion and omission.

3. Franchise corporate culture Part of corporate culture is cultivated and formed by enterprises in long-term management activities, including corporate mission? Corporate purpose? Corporate motto? Enterprise spirit? Corporate values? Enterprise management style? Business philosophy? Business objectives, etc. Its core should include the content of franchising. Whether in the design stage of franchise, in the awarding stage of franchise, or in the construction stage of franchise system? Corporate culture always plays a decisive role in the management and maintenance stage. Strictly speaking, corporate culture does not belong to the category of intellectual property rights, but more to the spiritual level. Its essence is a tool for enterprise owners and managers to carry out ideological management on the personnel of their own enterprises or enterprises within their own systems. The franchisor shall, according to the business scope of the enterprise? Business characteristics? Serve who? Develop a vision and combine it with a personal worldview? Career outlook, values and other factors, formulate a unique corporate culture that can effectively promote the progress of enterprises, and then gradually externalize corporate culture into corporate image by introducing enterprise identification system.