1, according to local conditions: different markets should choose different products.
Cross-border sellers face a vast and boundless market, but these markets also have their own characteristics and cannot be generalized.
It should be clear that each market has different spending power.
In European and American markets, users usually accept products with higher unit price and are willing to buy various supplies online, including basic supplies and other products for dressing up or playing.
But if it is an emerging market, it is necessary to consider the user's acceptance of online shopping. Just like in the first few years of our domestic e-commerce, people rarely buy valuables online, and some products with higher customer price will make users discouraged and feel unconvinced.
2. Open source and reduce expenditure first: spend as little as possible.
Regardless of any industry, as a seller, we should consider our own costs.
Problems that affect the cost of products must be given priority, especially the sellers who have just started.
For example, after determining the target market, you can not worry about what kind of products you want to make, but you can first make clear the scale of the products.
Because we need to consider our own logistics costs, FBA sellers also need to consider inventory costs.
Too big a product will greatly increase the cost, so that you can save money to solve more problems, right?
3. Striving for progress in stability: Try to choose the goods you just need.
As the name implies, just-needed products are things that people must have, such as daily necessities. As we all know, we should try our best to choose products with large market and demand. The market demand for just-needed products is very large. As long as the price is right, the transaction will be easier.
Many of our friends should know that many goods will sell well in a certain period of time, so they will also want to make some seasonal products to make a quick sum of money.
But there are still many problems to consider.
For example, during this period, there will often be a flow peak, which may bring a series of problems such as inventory and funds.
However, the sales volume of just-needed products is stable and the market demand is large. There will be no sudden and violent fluctuations in sales, which will affect supply and warehousing, and there will be no sudden crowding out of users and platforms.
4. Open up a new path: explore niche markets.
For beginners or small and medium-sized sellers, niche markets are easier to operate products than hot markets.
Many people will confuse niche markets with unpopular products. In fact, niche market does not refer to unpopular products, but refers to those niche categories that have development prospects and the market can be further expanded.
Generally speaking, big sellers will focus on popular categories, and the threshold and competition intensity of niche markets will be relatively low, and there will be no brand effect. Users are more willing to try new brands when choosing products, and it is not so difficult for ordinary sellers to enter the market.
In this way, select niche market in the early stage to avoid direct conflict with industry leaders, fully tap the consumption potential of niche market, and complete the brand accumulation of the first bucket of gold.
When it is mature, we can consider developing more niche markets or further development.
5, just right: choose a product to compromise.
We in China have always had a very wise thinking, which is called "sticking to the middle and keeping correct".
It is emphasized that everything should be carried out within a certain limit and not too extreme.
In the choice of customer unit price, although the acceptance of users should be considered, some friends may still think that Ladbrokes doesn't matter, and we can win by quantity.
But the problem still exists. Low-profit products will bring pressure to logistics and supply chain in the actual operation process.
Moreover, we must ensure that the whole process is well controlled in order to truly achieve small profits but quick turnover, which is extremely unfriendly to novices.
Products with high customer unit price have higher profits. Although the sales volume and conversion rate will be slightly lower, at least one order will be profitable and there is more room for fault tolerance.
At the same time, don't choose some novel and strange products, and try to remain stable in the early stage.
6. Leverage: Make good use of data analysis tools.
I believe that sellers basically have some data analysis tools to make some reference for product selection decisions.
This is good, after all, tools can always improve efficiency and save a lot of energy to think about more important things.
Moreover, with the cross-border market becoming more and more mature, various analytical tools on the market emerge one after another and their functions are becoming more and more perfect.
In the general environment where people who use tools are becoming more and more common, everyone can choose the tools that suit them as appropriate, and don't try to surpass others, at least don't be left too far.
Of course, tools are only auxiliary, so we should pay more attention to the changes in the market.