Nick Cheung has applied for 45 trademarks. How should we protect our intellectual property rights in peacetime?

To protect your intellectual property rights, you must first apply for registration in time. If you are late, you may be robbed by others. If someone infringes, they should also use the weapon of law to safeguard their legitimate rights and interests in time.

Recently, a trademark registration list about Nick Cheung was exposed by the media. As can be seen from this picture, Nick Cheung is actually speaking for himself, applying for various trademarks with "Zhazhahui", with as many as 45 items. As for the origin of "Zhazhahui", I believe many readers who love e-sports are very clear. Last year, Nick Cheung endorsed a web game. As a result, when he introduced himself, the pronunciation of Mandarin was not very standard. He said, Hello everyone, my department is (yes) Zhazhahui (Nick Cheung). Unexpectedly, this self-introduction made Nick Cheung all over the Internet.

Nick Cheung, a famous Hong Kong opera actor, was teased by fans and netizens as scum. If he were a brother, he would cut me! Shortly thereafter, Nick Cheung issued a statement accusing the game company of using the name "Slag Hui".

Just a few days ago, the personal ID trademarks of major online celebrities were registered by a large number of unscrupulous merchants. Jing Hanqing, who was called the son of death by netizens, was even sent a blackmail email by the trademark company that registered his name. Li Li also responded to this matter: recently, it was discovered that a third-party company maliciously registered several UP owners as trademarks. Due to the low cost of registration, high cost of rights protection and long trial period, this kind of registration behavior has caused great trouble to UP owners. Will provide corresponding legal aid to UP owners.

Although this matter has been supported by Li Li, many lawyers also said that there are too many such things. Even if you protect yourself by law, the cost of safeguarding rights is extremely high, and the acceptance period is long. Therefore, Nick Cheung spoke for himself this time and applied for 45 personal trademarks with "Zhazhahui". It can be said that he is really aware of intellectual property rights, and "Zhazhahui" is not afraid of being infringed. Today, Nick Cheung no longer endorses online games such as Blue Moon. But the awareness of rights protection is really high.