Ali Mama is a brand-new trading platform, which introduces the concept of "advertising is a commodity" for the first time, and makes advertisements appear as commodities in the trading market for the first time, so that both buyers and sellers can see it clearly. Advertising is no longer the patent of some people. Mom Ali makes it easy for buyers (advertisers) and sellers (publishers) to find each other!
The main advertising forms of Ali's mother include on-time and long-term advertising, promotion advertising, transaction-based advertising and pay-per-click advertising. The main push is long-term billing advertising.
Long-term billing advertisements are different from popular online advertisements (such as Google and Adsense). Simply put, Google and Adsense are sales advertisements, and Ali's mother is a sales advertising space.
In Adsense, there is no direct contact between advertisers and webmasters who publish announcements, and both parties only deal with Google. Users can regard the advertising market as a whole that shields technical details, and only need to consider the problem from the effect, invest resources and get the effect. The matching of advertisements and the circulation of money are determined by Google's algorithm. By keeping the intermediate process and algorithm secret, Google avoids cheating and simplifies the user's operation process. This is very similar to the search process.
Ali Mama is similar to Alibaba B2B system, which is a communication platform between the supply and demand sides of advertising space. The website lists its own advertisements, advertisers pick and choose, and buy when they see the right ones. Here, advertising space is sold as a commodity, clearly marked and needed by everyone.
If you own a website or blog and have administrative authority, you can register the advertising space sold by Ali's mother. If you are an advertiser, you can also choose the advertising space that suits you in Ali's mother.
At present, many websites have joined Ali Mama to earn income by selling advertising space.
As an advertising trading platform, Mom Ali continued Taobao's C2C route. Taobao trades all kinds of goods, and Ali's mother trades advertisements. So it can be positioned as a C2C advertising platform. Such a platform is still quite marketable in the online advertising industry, and the successful case is like a traffic exchange platform like Pioneer Chain. At the same time, the appearance of such an advertising platform is bound to bring a big impact to the traditional "B2C advertising platform" including Keith. Lu, a partner of Taobao, and famous advertising alliance such as google adsense, Hangzhou Yite and Tongfa. At the same time, it is undeniable that advertising trading platforms specifically for industry websites, such as alliances and joint announcements under business packages, will be affected.