1, protect the product. Taking patents as an example, patented products can first eliminate the imitation and plagiarism of competitors and improve the market share of patented products in related products. Enterprises provide excellent products and services through their own intellectual property rights and establish barriers with competitors, which can effectively prevent competitors from following suit and promote product marketing.
2. defense. On the one hand, enterprises should protect their products from infringement, on the other hand, they should also prevent their products from infringing the rights of others. Intellectual property is like a shield, which can effectively prevent the spears of other enterprises. Establish a leading position in the enterprise market and maintain a monopoly position to a certain extent in order to win the loyalty and reputation of customers.
3. Increase the intangible assets of enterprises. Enterprise assets include not only tangible assets that can be seen and touched, but also intangible assets that can't be seen and touched. The value of intangible assets is often far greater than that of tangible assets, such as a high-tech patent and a reputable trademark, and its market value is immeasurable.
4. Intellectual property is the proof of enterprise's innovation ability. A simple way to understand an enterprise's innovation ability is to know how much intellectual property the enterprise owns. The possession of intellectual property rights can effectively prove the innovation ability of enterprises, gain the trust of customers and establish the brand of enterprises. ?
The Importance of Intellectual Property to Enterprises
1. preemption: The Patent Law stipulates that the principle of first application shall apply to patent protection, and the patent right shall be granted to the person who applies for the patent first. Therefore, the invention and creation of an enterprise must first apply for a patent.
2. Advertising: Sometimes the main purpose of applying for a patent is not patent protection, but advertising. For example, the product packaging is marked with "proprietary products, the first of our factory" to promote sales. Others apply for patent transfer technology, and patent documents become good advertisements for technology transfer.
3. Defense: first stop others from stealing their own products and methods by applying for a patent, and then falsely accuse themselves of "infringement"; The second is to disclose the invention content in the patent literature, and prevent others from applying for a patent before suing themselves by disclosing the patent application content.