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one
The same paragraph of a star is the same paragraph of a star. On the e-commerce platform, "star with the same paragraph" is one of the most commonly used gimmicks for businesses. This way of selling well has been tried and tested, and consumers are also very enthusiastic about it. In recent years, buying the same model for stars seems to be a new way to catch up with the trend.
However, some surveys show that many "stars with the same paragraph" on the e-commerce platform are actually "goods with the same paragraph" of the cottage. This behavior of using the "star effect" to sell fake goods not only damages the legitimate rights and interests of consumers, but also infringes on the exclusive right to use trademarks of manufacturers. On the other hand, some consumers know that the low-priced "star with the same paragraph" is tricky and continue to follow suit, which is not the behavior of rational consumption.
As soon as 20 19 CCTV Spring Festival Gala ended, the related "stars with the same paragraph" went on a hot search. Some media have found that on some e-commerce platforms, many merchants use the same lipstick and coat as labels to promote their products, such as "Li Sisi Fluorescent Lipstick" and "Mary Coat", and even flagons marked "Stage Magic" and "Liu Qian Spring Festival Evening" are also on sale. however
Take "lipstick of the same model" as an example. Some merchants said that it was because after seeing the hot search on "Li Sisi Lipstick", they quickly found the same color number and put it on the shelves overnight. However, it is not certain that the lipstick sold in the store is the same as that used by celebrities, but it will be more similar if painted in color, and the promotion of "celebrities use the same lipstick" is only for the convenience of consumers' search.
Most of the "stars with the same model" on the e-commerce platform are called "authentic" and "authorized", but the main information such as brand and specifications is still very lacking, and the price is dozens or even hundreds of times lower than the genuine one. Does this approach step on the red line of the law? Some legal persons pointed out that whether the use of celebrity photos for publicity is infringement mainly depends on whether it is authorized by celebrities.
If it is used without authorization, it is suspected of infringing on the civil rights such as the portrait right of the star. For some of the same goods in the cottage, the brand clothing sold in the cottage is also suspected of infringement, mainly infringing on the manufacturer's trademark exclusive right and design patent right.
second
A few days ago, China Consumers Association conducted a small sample survey on the quality of online and offline products known as "the same model in shopping malls". According to the report, about 95% of the 62 pairs of samples are true, but the sampling also found that the more e-commerce discounts, the more unstable the quality of goods. No quality problems were detected for goods with discounts above 10%, but the probability of quality problems in "same discount shopping malls" with discounts below 30% increased significantly. The person in charge of the relevant departments of China Consumers Association reminded that products with large price differences between online and offline should be rationally analyzed, and other consumers should pay attention to products.
In addition to convenience, the biggest attraction of online shopping to consumers has always been the price advantage, so that some consumers go to physical stores to see styles, try on sizes, and then turn to online stores to place orders, which brings the question of whether the quality of the same product online is also guaranteed. Although the sampling results show that about 95% of the "shopping malls with the same model" are true, it is not enough to make consumers feel optimistic.
After careful analysis of the report, an important premise of this conclusion is that the survey samples are all from large and medium-sized shopping malls, supermarkets and large e-commerce platforms, and they belong to daily-use brands familiar to consumers. Just as many people think that self-operated, flagship stores and authorized stores on the platform have better quality assurance than ordinary partners and sellers, to some extent, the above sampling conclusions are actually based on the endorsement of brands and platforms, which may not be the same as the real experience of some consumers online shopping. Otherwise, the high imitation clothing reported by the media from time to time by online shopping.
"About 95% of the' same shopping mall' is true" does not completely reassure consumers. Another important reason is that local and detailed problems cannot be ignored because of the overall improvement. These problems are equally important. For example, as mentioned in the survey, the probability of quality problems in' the same model in a shopping mall' with a discount of less than 30% is obviously higher, which is actually reminding consumers not to be cheap, but to be more careful and at least stand on the seller's side.
Furthermore, it is not difficult to see from the test results of the report that compared with the sampling categories such as food and daily necessities, 4 pairs of 8 pairs of clothing samples do not meet the national standards, and 6 pairs of cosmetics do not meet the standards. The isomorphism of the two has become the "hardest hit" of this sampling. The difference between the online and offline purchase prices of three pairs of samples is more than 30%, which shows that consumers not only do not meet the national standards when shopping online.
It should be admitted that even if the total number of samples sampled in the survey is limited, "about 95% of the' shopping malls with the same model' are true" still reflects the efforts from the platform to the regular merchants to improve the quality of online shopping for consumers. Even so, in the long run, it is necessary to improve the protection of consumers' online shopping rights and interests, and truly realize the online and offline rights and interests of consumers can also be "the same" and "homogeneous".
In recent years, from the new Law on the Protection of Consumers' Rights and Interests and its implementing regulations to the Interim Measures for the Seven-day Return of Goods Purchased Online for No Reason issued by the State Administration for Industry and Commerce, relevant departments have indeed made a series of efforts at the legislative level, providing a legal basis for protecting consumers' online shopping rights and interests. However, in strengthening online and offline integrated supervision, regulatory innovation is still needed. In actual judicial proceedings, how to change the relatively weak position of consumers and strengthen the burden of proof of merchants and platforms also has great room for improvement.
The rapid development of Internet economy with e-commerce as its main content has become a strong driving force for China's economic growth and played an irreplaceable role in expanding consumption and stimulating economic growth. As previously emphasized by the State Administration for Industry and Commerce, strengthening the protection of consumers' rights and interests in the Internet field is an important measure to promote supply-side structural reform, an objective requirement to improve people's livelihood security, and an urgent need to maintain the order of the online market. It is expected that all parties will establish a stronger sense of responsibility, and Qi Xin will work together to play this chess game of regulating the healthy and orderly development of the Internet economy.
Reference source Baidu Encyclopedia-Star with the same paragraph
Reference source People's Daily Online-Viewpoint-Nanfang Daily: Still need to be cautious "About 95% of the same paragraph in the mall is true"