Why do you want to do patent analysis? What is the value of patent analysis?
Why do you want to do patent analysis? What is the value of patent analysis? In recent years, we have seen the frequent occurrence of words such as patent information analysis, patent information utilization, patent analysis and evaluation or patent information navigation, and behind these words, a certain amount of patent data needs to be analyzed and processed to draw conclusions. Because this job requires high professionalism and comprehensive ability of analysts, and the fees are often expensive, what value does this job have for enterprises? Can the final result meet the demands of enterprises? Can high pay be rewarded accordingly? Why do you want to do patent analysis? What is the value of patent analysis? What enterprises want is never a patent analysis report. Although the country has been advocating the promotion of patent analysis in recent years, it has to be admitted that most enterprises do not have a deep understanding of patent analysis. Due to the lack of professional knowledge related to intellectual property, it is impossible to combine the conclusions of the report with the actual production and operation of the company. At present, patent analysis is mostly used to explain phenomena rather than solve problems. To put it bluntly, it is Monday morning quarterback, and the reason is nothing more than not being able to do the nine words of value chain, industrial chain and supply chain. Then, how to open up the two professional fields of intellectual property and enterprise management, and make patent analysis move from nothingness to practicality, and solving this problem is a further requirement for patent analysis. Patent analysis can be divided into several stages: patent retrieval, information analysis and report writing. In this process, the data is constantly changing, from scattered to unified, and then the trend and distribution results are formed through the combination of different data. Many analysis reports take this result as the final conclusion of the report, which I think is inappropriate. The fundamental purpose of enterprise management is profitability, which can be achieved by enhancing the competitiveness of enterprises. Especially for scientific and technological innovative enterprises, improving the entity innovation ability is an important way to enhance the competitiveness of enterprises. Intellectual property is an important element to support entity innovation. Therefore, the trend and distribution obtained through patent analysis need to be transformed into specific measures to support the innovation ability of entities, which should be the conclusion of the patent analysis report. This is also the value of patent analysis. Patent analysis is the bottom unit that serves the core of enterprise strategy. As we all know, intellectual property is an essential element to support entity innovation, such as defining the starting point of research and development through early warning analysis, avoiding potential patent infringement risks, and protecting innovation achievements through perfect patent layout. At the same time, enhance the competitiveness of enterprises through intellectual property rights, such as promoting commercial competition and cracking down on competitors through relevant policies and laws and regulations, and creating profits through rational allocation and operation of patent assets. These are inseparable from the support of patent analysis, which provides direction strategy and supports the implementation and operation of the strategy. It can be said that in an ideal state, patent analysis should run through most of the patent strategies of enterprises, become the bottom unit to support the patent business, and lay a solid foundation for the follow-up work. The analysis conclusion needs to be verified and proofread. Finally, proofreading the analysis conclusion is also essential. In addition to the overall proofreading according to the workflow, it is also necessary to proofread the analysis conclusions from the perspectives of research and development, market and marketing. When contradictions appear, we should think about the causes of the problems in order to improve the reliability of the analysis conclusions. In a word, the value of patent analysis is to fully combine the R&D, market and marketing status of enterprises, and then transform the trend and distribution results obtained through patent analysis into concrete measures to support the innovation ability of entities, and enhance the comprehensive market competitiveness of enterprises on the basis of protecting the innovation achievements of enterprises.