John Pepper's magic weapon to win.

From a history graduate with no work experience to the global president of Procter & Gamble, what people see is the sweat that Bai Bo shed when he paid, but what they can't see is his business wisdom and winning magic weapon accumulated in the shopping mall for many years. P&G is one of the earliest R&D enterprises. R&D is the foundation of P&G operation and the core of Bai Bo's magic weapon. Bai Bo said: "In this competition.

In the era of competition, whether a company can succeed depends on the degree of product innovation. R&D is the lifeline of the company's business. During his tenure in Bai Bo, P&G employed more than 8,300 researchers in 65,438+08 R&D centers around the world. They come from more than 600 different universities and research institutions. Scientists from Asia, Latin America, Europe and North America share the latest technology and successful experience through this huge scientific research network, and constantly develop products with excellent quality. The company applies for nearly 20,000 patents every year, making P&G one of the most innovative companies in the world. 199510 June 18, US President Bill Clinton awarded Procter & Gamble the National Technology Medal, which is the highest award for outstanding technological achievements in the United States. This medal fully affirmed the outstanding contribution made by Procter & Gamble under the leadership of Bai Bo in continuously innovating and improving the quality of life of hundreds of millions of consumers around the world. In the award certificate, six innovative products of P&G are highlighted: two-in-one shampoo, super protective sanitary napkins for women, tartar-removing toothpaste, artificial fiber napkins, detergents containing active bleach and ultra-thin diapers. The magic weapon for Bai Bo to lead P&G to greater success is brand promotion strategy. In line with its huge consumer goods family and output, Procter & Gamble has invested a lot of advertisements in newspapers, magazines, television, radio and other major media. No one can deny that P&G is the cleverest advertising winner. In the process of shaping the brand of P&G, the advertisements of P&G further promoted the success of P&G. It is in the penetration bit by bit that countless people have become loyal users of P&G. In this regard, Bai Bo explained with the image of "Python Principle": the concept of P&G will haunt you like a python day after day. many

Everyone thinks that a python wraps you up with its own body first, and then wraps you up little by little until you suffocate. Actually, it's not like this. The python first chooses this part of the chest to bind you. After that, it has been staying there. Feel it when you exhale. Every time you exhale, it wraps a little tighter. Finally, you gradually can't breathe. This is the "python principle". Bai Bo also attaches great importance to finding opportunities to establish partnerships with other companies in various business fields, so as to combine the advantages of both parties. His principle is to provide consumers with the best quality products at the lowest possible price. P&G cooperates with hundreds of professional associations, educational institutions and government agencies, and supports global health education programs through organizations such as the World Dental Association. Cooperate with the Philippine Ministry of Health and other government departments to strengthen public health construction. We have also established a long-term cooperative relationship with the Women's Health Center of Columbia University to promote drug research. Under the leadership of Bai Bo, P&G not only cares about the market, but also cares about public health. Over the years, Bai Bo's "win-win" strategy in various commercial fields has brought P&G to a new level in all aspects.