1, scope of rights and constraints. When choosing a franchise company, it is necessary to know the scope and constraints of the franchise granted by the company to franchisees, and whether franchisees have independent decision-making power. If the scope and constraints of franchise companies are too strict, it will limit the autonomy and flexibility of franchise stores, thus affecting the operating efficiency of franchise stores.
2. Brand influence and credibility. Choosing an influential franchise company can help franchisees gain the recognition and trust of consumers faster, thus developing their business more stably. Therefore, it is necessary to fully investigate and understand the brand influence and credibility of the affiliated companies.
3. Profit model and expected return. When choosing to join a company, you need to know the company's profit model and expected return, as well as the expenses and risks that the franchisee needs to bear. At the same time, it is necessary to have a deep understanding of the market prospects and competitive environment of franchise companies to judge the feasibility of the market and the profit expectation of franchise stores.
4. Management and support capabilities. Choosing a good franchise company requires not only good brand influence and financial strength, but also good management and support capabilities. Therefore, it is necessary to fully investigate and evaluate the management and support capabilities of franchise companies to ensure that franchise stores can obtain reliable management and support.
Introduction of choosing a franchise company:
Franchise refers to a company that shares its management model, brand and technology with other operators so that they can use these assets to produce, sell or provide services. Franchise companies will grant franchisees the right to use company brands, business skills and intellectual property rights.
Franchisees usually need to pay a specific licensing fee to get support and training, while franchisees use joining to expand their brand influence and income sources. Well-known franchisees include McDonald's, KFC, Starbucks and Pizza Hut.