A mini program is an application that does not require downloading and installation. It realizes the dream of having an application "at your fingertips". Users can open the application by scanning or searching. It also embodies the concept of "use and go", and users do not need to worry about installing too many applications. Applications will be everywhere and available at any time, but there will be no need to install or uninstall them.
Mini programs are equivalent to lightweight APPs that can basically achieve the functions that APPs can achieve. For users, mini programs are lightweight and convenient. For merchants, mini programs are built on the basis of major platforms, such as WeChat, Baidu, Alipay, Douyin, etc. These platforms all have their own huge traffic. Therefore, mini programs can bring traffic more conveniently. Allowing merchants to obtain traffic more conveniently and monetize it.
If you want to make small programs, we recommend the small program platform of Zhongke Youyun: Youyiyun. For this kind of service, large platforms are more reliable.
WeChat Mini Program is a brand-new product technology launched by WeChat that is different from corporate subscription accounts and public accounts.
No need to register, no need to log in, no need to download, no need to follow, beyond H5, the operation is similar to the APP, the interface is opened faster, and the interface operation is smoother.
Industry insiders believe that mini programs have become a dividend gathering place within the entire network ecosystem, providing vertical industry solutions to meet a wide range of business needs.
The mini program has rich functional modules and a large number of templates that are continuously updated, making the WeChat mini program mall promotion more efficient!
Mini program profit model
E-commerce applications, WeChat’s 1 billion traffic, and social traffic will become new outlets and opportunities for mini-program e-commerce.
You can associate with public accounts, publish high-quality content on content platforms such as public accounts, and insert mini program cards or mini program codes into articles. Stimulate readers' purchasing impulse through content and guide them to enter the mini program to purchase goods, thereby achieving the "content-purchase" conversion.
For social games, during the Spring Festival, the number of people online on the program was as high as 28 million per hour. Later, Nike spent 20 million to become a Tiaotiao advertisement. Tiaoyitiao has already demonstrated the arrival of mini program games. The combination of WeChat social networking and mini program games will bring huge monetization space.
Pay for content. With the current rise of IP and knowledge payment, compared to APP, mini-programs are more likely to monetize value-added services in terms of social and content ecology.
Service provider, this is a common small program profit model on the market. Technology-based companies use their strong technical advantages to provide small program development services for enterprises and individuals.
Answer the first half of the question first - what is a mini program?
A mini program is a portable, lightweight version of an APP that can be used without downloading or installing it. It realizes the dream of having an application “at your fingertips”. Users can open the application by scanning or searching.
The picture shows the development history of the mini program. From the first official release to the present, it is only just over 3 years old. Strictly speaking, it is still a baby.
WeChat mini program is one of the mini program application development platforms. As of January 2020, the mini program army also includes QQ mini program, quick application, Baidu smart mini program, Alipay mini program, Taobao light store, Toutiao mini program, Douyin mini program, 360 mini program. It is foreseeable that there will be more and more development platforms.
Continue to answer the second half of the question - what is the use of mini programs?
It is only a matter of time before such an easy-to-use application becomes widely used. You no longer have to worry about mobile phone memory problems (although today’s mobile phone memory is enough to support multiple applications), there is no need to download and uninstall application software, applications are everywhere and available at any time.
Mini programs can be kept in the usage list, directly searched in WeChat, and shared in the form of cards. These halos provide users with an unprecedented convenient experience.
So now the number of small programs in different fields is exploding. Among them, e-commerce online shopping is growing very fast. This is the ranking of mini programs for April.
What’s the use? This is the use, you can look at the top 10 of these small programs and see if you have at least opened one of them.
Now everyone has more than 20 WeChat mini programs on their mobile phones, and mini programs have been integrated into life. Next, the penetration of 5G will continue to detonate small programs. While small programs bring convenience to our lives, they are also changing our lives.
1. Simply put, the WeChat applet is an application embedded in WeChat that does not require downloading and installation. Users can open it in WeChat by scanning or searching.
You can display business information, display products, place online orders, or just display store information to attract customers without doing transactions.
You can also share it in the form of a small program code to groups, Moments, insert public account articles, etc. Just scan the code and use it.
It is a very good tool to connect online and offline.
2. How to make mini programs: For merchants without a technical team, they generally choose a third-party platform to build.
Sign up for a third-party platform with a store type, and then use the templates already available on the platform to build it in ten minutes.
Contains a variety of marketing functions: group buying, price bargaining, flash sales, multi-level distribution, full discounts, full free shipping, full free shipping, discount coupons and other functions. There are other membership management and marketing tools, such as membership cards, membership stored value, points mall, sign-in gifts, etc.
It can effectively help merchants achieve business goals
Nowadays, mini programs can be used to quickly expand customers. Mini programs have a large user base. If a fission mechanism with polite recommendations is set up, it can Serve customers while attracting customers to merchants
Store traffic: online and offline traffic are converted into each other
Traffic bonus: more than 50 entrances, enjoy WeChat 10 100 million users
Ready-to-use: users do not need to download
User experience: scan the QR code and click on it to use it
Earn by doing it yourself Money, or the knowledge that the company can do can be different in different situations, and the quantity is different
1. Replace the company's brochures and single pages
2. Replace the company's website. Official accounts and shopping malls
3. Payment, ordering, registration, surveys, guarantees, inquiries... will also be replaced by mini programs
4. Future meetings to introduce business and products Both the company and the company ask the other party to scan the QR code of the mini program instead of giving other information
5. In the future, any product will only need to print a mini program QR code, and all product information will be in it, without any need for any other information. With manuals and large-area label printing, the labels on clothes will become smaller and simpler in the future, and of course they will have more meaningful sales capabilities
7. In the future, many people will consume in mini programs. You have Only through mini programs can consumers find them. You can do online marketing activities such as: group buying, flash sales, coupons, full discounts, membership systems, reservations, promotions, marquees, carousels, etc.
According to Judging from the official description of WeChat and the technical interface of the mini program, the mini program is actually a light application with rich functions and simple operations. Different mini programs can achieve different functions. For example: buying movie tickets, arranging restaurants, ordering food at restaurants, checking public transportation, checking stock information, riding bicycles, taking taxis, reading news, buying air tickets, online shopping, booking services, and even forums can all be implemented using mini programs.
A mini program is an application that does not require downloading and installation. Users can open the application by scanning or searching. It also embodies the concept of "use and go", and users do not need to worry about installing too many applications. Applications will be everywhere and available at any time, but there will be no need to install or uninstall them. For enterprises, using mini programs to promote and increase brand awareness is the fastest and lowest cost way.
Show the merchant's products on the mini program. You can place orders, make reservations, queue, etc. directly in the mini program. You can also attract many new customers through some preferential activities. The second is that it can save merchants a lot of platform points fees. Customers come here because of the mini program. The mini program is a self-made platform and does not require any platform points.
The third is customer management. Customer data is in your own hands for your own convenience.
Enterprise WeChat provides free oa and internal communication functions based on organizational structure, playing the role of internal connections; the intermediate applet serves as a business platform for easy sharing, and can be used as an external display platform and business transaction platform. Conveniently share it with customers on WeChat, thereby playing the role of external links; the mini program is already very useful, and it can also attract new users through social fission and advertising promotion. Customers can browse the customer service components on the mini program, etc. Add the merchant's corporate WeChat as a friend and you can have direct conversations; the three links of the merchant's corporate WeChat, WeSheng mini program SCRM, and personal WeChat users are completely connected. The whole solution is light and simple.