Bakery Innovation and Entrepreneurship Project Plan (selected 6 articles)
In today’s social life, the frequency of use of business plans is on the rise. An excellent business plan Books often enable entrepreneurs to achieve twice the result with half the effort. So is it really difficult to draw up a business plan? The following is a bakery innovation and entrepreneurship project plan (selected 6 articles) that I carefully compiled. You are welcome to read it. I hope you will like it.
Bakery Innovation and Entrepreneurship Project Plan 1
1. Business Introduction
1. Project Introduction
What we plan to engage in is a Small businesses mainly in the bakery industry. Named: Menglin Forest Western Pastry Shop. This enterprise belongs to a trading industry with small investment, low threshold, wide consumer base and fast recovery of costs. At present, its life cycle is still in its infancy.
2. Main products
The products operated by this company are mainly breakfast breads, small desserts and various exquisite Western pastries.
3. Project Purpose
Taking the students of Huaian University Town and surrounding residents as the main customer base, focusing on market operations, using better products and better services , attract more customers.
IV. Management Team
In our entrepreneurial team, there are seven people in total, and the division of labor is as follows: 1 person is the store manager; 2 people are responsible for production planning and sales; One person is responsible for cash settlement and account management; three people are responsible for takeout service, store organization, and material ordering; and one person is responsible for takeout delivery. Management team: With the store manager as the central axis of management, there are waiters and cashiers. Company decision-making: Hold a company meeting with the store manager as the core, with every employee participating and discussing company-related matters together.
2. Product and service creation
1. Characteristics and types of products
Our products are exquisite and beautiful, taste good and sell well. In addition, in response to people's pursuit of health and green requirements, we have developed and innovated some healthy products such as germ bread, brown rice bread, diet bread, algae bread and sugar-free bread, so that people can satisfy their stomachs without having to worry too much about their health. The products are mainly breakfast breads and various Western pastries, with additional products such as milk tea and ice cream with various flavors, unique textures and healthy features.
2. Product competitiveness
1. Our company’s products pursue health and innovation and are not limited to past bakery product concepts.
2. Our bakery has a large store space and can be equipped with some tea stalls. It can also be made and sold on the spot, which will attract a lot of customers.
3. We set up the store on the street behind Huaixin, also in the university town. Most of the customers come from students. It can be said that students have a preference for bread
< p> 4. After our investigation, we found that there are only two bakeries on the street behind Huaixin. One is in Century Hualian Supermarket, and the other is in Suguosheng. The two stores are not too big, and the products are relatively single. The Hualian Supermarket mainly produces birthday cakes. But the biggest advantage of our bakery compared to theirs is that it has more varieties and a better understanding of what kind of products consumers need.3. Service plan
1. Adhere to "people-oriented" and advocate family-friendly and personalized services.
2. Safety, safety is people’s first need. If the guests do not feel safe, no matter how excellent or perfect the service is, it will not matter. Especially for food, people pay more attention to food safety
3. Convenience. When designing services, we should actively adapt to the market and customers. A large part of the reason why many people buy noodles is because bread is very convenient and convenient. , so this theme must be implemented when designing services.
4. Respect. The clerk shows respect and warm welcome to the guests, and the guests will feel that they are valued. Then he will trust this store and there will be more repeat customers.
5. Innovation. As guests' needs and expectations become higher and more diverse, services must constantly adapt, innovate and conceive new services.
Only in this way can we avoid being eliminated, stay in an undefeated position among many competitors, and bring economic benefits to the bakery.
IV. Additional products
While our company operates pastries, we also launch some other products, such as milk tea, ice cream, etc. For some consumers, they are It provides a leisurely, quiet and comfortable environment. It will be a very pleasant enjoyment to leisurely drink milk tea, eat desserts and chat with friends.
3. Corporate goals and strategies
1. Corporate goals
In the first year: we mainly accumulate entrepreneurial experience and lay a solid foundation so that the company can succeed in the market.
The second year: Our main goal is to expand the store and expand our products to attract more customers to come and spend;
The fifth year: Our goal is Capture more market share and open branches near university towns or even urban areas.
2. SWOT analysis of the project
1. Advantage analysis
(1) The cake shops currently on the market are simply decorated and give people the impression of being unclean. impression, and the store of our company is large and beautifully decorated, giving people a feeling of relaxation and freedom;
(2) All cake shops currently on the market have limited varieties of pastries, average taste, high prices, and product development There is no innovation in the pastry industry, but our company’s pastry styles are diverse and exquisite, with many flavors and reasonable prices, and our products are constantly improving and innovating;
(3) Our company’s in-store sales and takeaway services can attract more customers to a certain extent. consumer.
2. Disadvantage analysis
(1) Some students opening new stores do not know much about their basic conditions such as taste, etc., which affects sales to a certain extent;
(2) Product innovation is not easy to accept for consumers who are keen on traditional pastry products;
3. Opportunity analysis
(1) The market is far from saturated, and there are large challenges The profit margin and number of pastry consumer groups are relatively large, the market prospects are broad, and the current strength and number of competitors are limited;
(2) Good taste, serious service attitude, and professional operation level It has established a good reputation among classmates;
(3) Although the business area is limited, it has a beautiful indoor environment and can leave a good impression on the classmates (especially compared with other cake shops). (4) The product variety is rich and the taste is unique, which has a certain competitive advantage. Bakery Innovation and Entrepreneurship Project Plan 2
1. Project Introduction
Background: At present, China's economy is developing rapidly and the improvement of living standards has made people have a strong interest in delicious bread. , bakeries are blooming all over the country, and many chain brands have emerged in the field of bakeries. Although competition is fierce, ordinary bakeries still have many weaknesses and defects, which gives us the opportunity to occupy the market.
Prospects: Although there are many bakeries in various places, compared with developed countries, we still have a long way to go, and the baking market still has room for long-term and sustained growth. Moreover, the customer base of bread is almost suitable for all ages, everyone loves it, and the market is huge.
2. Project Purpose
Our goal is to open a flagship store first, base ourselves on the local market, continuously improve according to customer needs and opinions, and then gradually develop locally on this basis. We opened bakeries across the country and even around the world through a combination of direct sales and chain franchising, and established a local bakery brand that belongs to us Chinese people.
3. Main products
We mainly deal in bread, desserts, pastries, boutique beverages, etc. On this basis, we will cooperate with scientific research institutions and schools to produce special products based on local specialties and specialties. , to develop new healthy and delicious foods suitable for ordinary people to eat.
4. Service plan
1. Safety. In the food field, safety issues are the most relevant topic for everyone, so we will definitely use the safest and healthiest ingredients.
2. Convenience. We must improve our services and processes according to customer needs and strive to make as many customers as possible comfortable.
3. Respect, for customers, no matter who they are, we must respect them, let customers feel that we value them, and enhance their sense of trust.
4. Innovation. Today, as people’s tastes and demands are getting higher and higher, failure to innovate means being eliminated by the market. Therefore, we work with scientific research institutions to continuously develop new products and flavors to meet customer requirements. .
5. Competitive analysis
Shortcomings of bakeries in the current market
1. Except for some big brand bakeries, most other small bakeries are not enough It is clean and hygienic. Many breads are placed directly outside, and neither the walls nor the floor in the store are very clean, which can easily offend customers.
2. The safety of raw materials is difficult to guarantee. Most bakeries do not have their own raw material base or reliable food suppliers, so the safety of raw materials is difficult to guarantee.
3. The product types are single and the taste is monotonous.
4. Insufficient advertising and low customer awareness.
5. Lack of DIY products and low customer participation, making it difficult to adapt to the hot DIY market.
6. Lack of specialty products.
Our advantages
1. The warm and atmospheric store decoration, bright windows and showcases make customers feel natural and warm. The walls are covered with wallpaper and DIY stickers, so it is clean It’s fun and interesting. Whether it’s decoration or service, we can make customers feel at home.
2. We plan to cooperate with others to establish our own base next year for more important raw materials to ensure the safety and channel supply of ingredients.
3. Cooperating with scientific research institutions and many units, we can develop different single products with many flavors to meet the needs of different customers, and launch our own unique flagship products.
4. Cooperate with various local organizations and units to carry out DIY activities, allowing customers to participate in the process of making bread and snacks, which not only promotes themselves, but also makes customers feel happy. Improved brand awareness.
5. The current market is far from saturated. For weak competitors in the market, our participation will speed up the market reshuffle and improve the overall level of the industry. The market prospects are very broad.
6. Marketing strategy
1. Price strategy: Calculate the cost of the product and set a reasonable price.
2. Product strategy: Innovate and develop products such as low-fat bread, nutritious bread, and low-sugar bread according to the needs of different consumers to meet the needs of different tastes and different groups of consumers.
3. Packaging strategy: focus on fresh style to give buyers a good purchasing experience.
4. Promotion strategy: Carry out promotional activities during holidays and other store celebrations to increase the store’s visibility and reputation.
5. Takeaway strategy: free delivery within 3 kilometers, and at the same time cooperate with units or organizations to develop consignees.
6. Membership strategy: Enable a membership card system, members have discounts, and giving members a small discount will make customers feel sweet, increase purchase rates, and increase brand awareness.
7. Investment and income analysis
Funding requirements: Funds are calculated based on a single store
1. Store rent: 30,000/year (30 square meters)
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2. Decoration: 10,000
3. Equipment: 20,000
4. Certificates and licenses: about 2,000
5. Salary: 1 The famous store manager earns RMB 30,000 per year; the three clerks earn RMB 60,000 per year, totaling RMB 90,000 per year.
Decoration and equipment are one-time investments, so they are not included in the annual cost. It is roughly estimated that the annual fixed cost is around 120,000.
Income analysis: According to the current sales volume of the flagship store, the average daily sales is about 1,000, monthly sales are 30,000, and annual sales are 360,000.
Benefit analysis: Revenue of 360,000 yuan minus fixed cost of 120,000 yuan, annual net income is 240,000 yuan. Due to the relatively high profit margin of the bread industry, deducting the raw material cost of bread, the annual profit of a single store can basically exceed 100,000 yuan. .
8. Risks and preventive measures
Risks:
1. Competitors have been in business for many years and have a certain fixed consumer group.
2. Products such as cakes are high in calories and conflict with the aesthetic concepts of women who are currently trying to lose weight.
3. Although economic development has increased people’s demand for bread, other foods are also developing continuously, and there are more popular choices.
4. The new store has just opened and the brand awareness is not high.
Preventive measures:
1. Regarding the problems of competitors, I believe that our store will be able to win the favor of consumers with reasonable prices and better services. Coupled with our activities support is enough to win more customers.
2. For female beauty lovers, we have developed low-fat bread and other products; for customers who want health, we have developed nutritious bread; for the elderly, we have developed low-sugar bread. For different customer groups, we have developed and launched many single products to try our best to meet the needs of different consumers.
3. Although people have more and more choices when buying food, the importance of bread remains unabated, and we have developed functional foods such as breakfast bread and afternoon tea meals to serve as many people as possible Let our bread and desserts enter people's daily lives and become an indispensable part of them.
4. We have prepared a lot of activities for the opening of the new store: such as DIY cake contest; DIY chocolate puzzle; new store opening promotions, etc. I believe that with the intensification of activities and the opening of other branches, our brand The influence will continue to grow. Bakery Innovation and Entrepreneurship Project Plan 3
With the continuous improvement of national living standards and the accelerating pace of life, citizens tend to go to the streets to buy mature food. Bread is not only convenient, bakeries are also an important part of the diet. The custom is also compatible with the combination of Chinese and Western, so it is even more popular among the public. Whether you go to the supermarket or go to the pedestrian street, or in the streets, residential areas and farmers' markets, you can feel the irresistible waves of baking blowing in the wind. fragrance.
Bakeries are welcomed by many citizens because of their convenience, speed and freshness. In recent years, more and more bakeries have mushroomed in major, medium and small cities, and have become a beautiful scenery in the city. While the number of bakeries continues to rise, the quality of some bakeries cannot be guaranteed. The first purpose of a bakery is to ensure that the bread is of good quality and fresh, and the taste is as consistent as possible with the public's taste.
1. Feasibility analysis
1. Disadvantages
There are several bakeries in prosperous areas such as surrounding areas, residential areas, and city centers, and they are clearly branded. , chain trend and strong competitiveness. It is in its early stages, and the bread-making technology is not sophisticated enough. Due to financial problems, large-scale publicity cannot be carried out. Store manager's marketing management ability (I am a student, so I may be lacking in this aspect)
2. Advantages
I am a student, and I can greatly satisfy the majority of students in terms of student preferences. requirements? Able to have a relatively stable customer base within a certain period of time. Use after-school time to personally understand the types of bread and pastries that customers like, customer flow, customer one-time purchasing power, and main customer classification (women/students, age groups).
2. Sales hours, promotion methods, services, etc.
Time: The bakery business hours are from 6 a.m. to 12 p.m.; there are usually 1-2 salespersons and 1 chef , divided into two shifts, morning and evening. The baker needs to make two batches of bread in the morning and afternoon to ensure the freshness of the bread.
Promotional methods: When a new store opens, it can first attract a group of customers at a lower price (about 20% off the original price)
For customers who exceed a certain amount at one time, it can be permanently discounted 15% off (membership system), you can bundle sales and sell different types together.
Service: Try your best to put the customer first, try to meet the customer's requirements, listen to the customer's opinions to improve the service method, etc.
3. The purpose and goals of the store
We provide consumers with fresh and delicious bread. The color and aroma are the most important factors for customers to choose a bakery. We put "freshly baked" and "delicious taste" in the first and second place. The quality of the taste is directly related to the quality of the bread. Determine the number of future customers.
Hygienic conditions are also an important consideration for consumers when making purchases. Taste is crucial to attracting "repeat customers", and hygienic conditions are a prerequisite. Good hygienic conditions make customers feel comfortable and improve their perception of the store. of positive reviews.
My goal is to earn back my capital while I am in school, and to have a good reputation and a stable customer base, of which a certain proportion will be repeat customers.
IV. Business environment and customer analysis
1. Store address
The location of the bakery is very important. With a good location, the bakery will be successful. Half done.
Unlike some shops, not all downtown areas are suitable for opening bakeries. Customers in the downtown area go there mostly to buy clothes and other products, and rarely choose to eat there. Sometimes they only find a place to drink water and take a rest when they are tired from walking. Consumers will choose the nearest place to buy, so it is generally believed that the ideal bakery should be opened at the entrance and exit of a large residential area, near the vegetable market, next to the bus station, etc., and there should also be a group with a certain spending power.
According to custom, people generally choose bakeries nearby to eat, and rarely go to bakeries in distant places. Therefore, ideal bakeries should be opened at the entrances and exits of large residential areas, near vegetable markets, Next to the bus station and other places, in short, in a place with a strong sense of life.
2. Analysis of customer consumption behavior:
(1) Eating habits of the target consumer group: The target consumer group is a group with a certain spending power, mainly women, students and children; Their habit is to eat Western pastries as breakfast or late-night snacks, daily snacks, birthday cakes, etc.
(2) Currently popular products: egg tarts, pineapple buns, art cakes, snow-skin mooncakes, etc.
(3) Consumption characteristics:
Color, aroma and flavor are the most important factors for customers to choose a bakery. Whether it is "freshly baked" and "whether it tastes delicious" are the first priority. Second, price and packaging are not too important;
Taste and hygiene are also important considerations for consumers when making purchases. Hygiene is the prerequisite, and taste is crucial to attracting "repeat customers";
Pay attention to convenience and speed; when there is little difference in taste and hygiene, consumers will choose the nearest place to buy; therefore, ideal bakeries should be opened at the entrances and exits of large residential areas, near vegetable markets, Next to the bus station and other places, in short, it should be in a place with a strong sense of life;
Advocate well-known brands; more than 60% of people prefer well-known chain bakeries when buying bread and pastries, while department store bakeries Specialty counters, supermarkets and warehouse-style shopping malls have a small market share, and it is difficult for them to occupy more than 30% of the market in total;
Picky about hygienic conditions; the hygienic conditions of stores and salespersons are currently a common dissatisfaction among consumers ;
Curious and affordable; numerous varieties, colors, and product special prices are always the magic weapon to attract consumers.
Factors affecting purchase: freshness (shelf life), taste, location, brand, hygiene, promotion, price, etc. are the important factors in descending order.
5. Capital Budget
Generally, excluding rent, a store of 30 to 50 square meters requires about 50,000 yuan, including:
< p> (1) Investment in equipment such as ovens, proofing boxes, refrigerators, large and small mixers, operating tables, etc. is about 10,000 yuan, and the equipment is mainly second-hand goods;(2) Investment in tools For example, baking pans, various molds, and knives cost about 2,000 yuan
(3) Shelves and display cabinets cost about 5,000 yuan; other raw materials, working capital for business licenses, etc. are about 10,000 yuan.
(4) Working capital (at least 30% of the total investment) (5) Store rent (recommended to be 8% to 17% of the predicted monthly turnover), store type (based on Depends on the nature of the business), lease period (generally preferably 3 to 10 years), decoration + space circulation design (depending on budget, product category and store style)
6. Things to note.
1. Bakery is an industry with high customer loyalty. Therefore, you must ensure the quality of your products from the moment you open your business.
2. Nowadays, the state’s supervision of the food industry is getting tighter. There is news that bakeries will implement a QS system for occupancy. If your store does not meet the QS requirements for area and other aspects, then , it will be forcibly closed. However, I personally estimate that this implementation is not achievable in the short term (temporarily omitted).
3. Taste and hygiene are also important considerations for consumers when making purchases. Hygiene is the prerequisite, and taste is crucial to attracting “repeat customers”
4. Impact Factors for purchasing: freshness (shelf life), taste, location, brand, hygiene, promotion, price, etc. are the most important factors in descending order.
5. Evaluate daily production capacity: how much can be produced in a day and how many products can be made. Bakery Innovation and Entrepreneurship Project Plan 4
Project Analysis
1. Business varieties: The bakery operates bread, egg tarts, milk, and beverages.
2. Product positioning: Targeted at white-collar workers, community residents, and consumer groups with a monthly income of more than 3,500 yuan.
3. Product price: The average price of a single loaf of bread is around 3 or 5 yuan/piece.
4. Business mode: Freshly baked and sold now, high cost performance and certain competitiveness.
5. Advantage analysis: Freshly roasted and sold now, with full color, fragrance and flavor, it can attract consumers. Can independently develop some flagship products and specialty products to increase sales.
6. Disadvantages: Bakers are highly mobile and not very stable, which will lead to unstable product quality; the location is located in a place with many white-collar workers, where commuting to and from get off work is concentrated, and the rent is relatively high.
Market analysis
1. Total market volume: The local (Guangzhou) bread market accounts for about 20% of the breakfast market, and we can account for about 30% of the bread market.
2. Demand analysis: white-collar workers, primary school students.
3. Market positioning: mid-range.
4. The local economic level can accept the product.
5. Competitors have high-priced and high-quality products. How to deal with them: enhance product quality and taste, launch several signature products, and have high cost performance.
Basic conditions and feasibility analysis
1. The individual has entrepreneurial-related knowledge and sales knowledge.
2. I have 7 years of experience in the bread industry and can work hard to build the core competitiveness of the product.
3. Familiar with import and export channels, have certain connections, and have cost advantages.
Stage goals
1. Long-term goal: a chain bakery.
2. Mid-term goal: open three profitable and controllable bakeries, and implement standardization and modeling.
3. Short-term goal: open a bakery of your own brand.
Operation method
1. Good marketing strategy.
2. Special services, free tasting of specific flagship products at regular intervals.
3. After-sales service.
Service
1. Always smile when guests come.
2. Provide guests with a variety of choices. Bakery Innovation and Entrepreneurship Project Plan 5
1. Market Analysis
Fresh food is the favorite of modern people. To open a sweet bakery, the investment is not high, the operation is simple, and it accounts for The small land area is very suitable for small business operators. As long as your bread and desserts taste fresh and unique, and the price can gain a trustworthy reputation, it will be easy to attract consumers from all walks of life. So how much investment does it take to open a bakery and what should you pay attention to?
In the process of consuming bread, customers will have a "first impression" mentality. If you feel that this bakery’s products are good after your first purchase, you will identify this bakery. Therefore, for newly opened bakeries, it is necessary to retain customers. Pay special attention to the fact that people nowadays are pursuing health and do not like high-calorie foods. Therefore, creating a healthy bread concept will increase its appeal to customers. We can indicate the ingredients, production date, and health benefits on each cake or bread.
2. Equipment investment:
The simulation plan takes a small store of about 10 square meters as an example. It takes approximately 95,000 yuan to start up.
1. The rent is 5,000 yuan
2. The facade decoration is about 2,000 yuan (including store decoration and light boxes)
3. The investment in shelves and sales counters is about 1,500 yuan
4. Uniform clothing for employees (2 people) costs 500 yuan
5. The largest investment in machinery and equipment: 80,000 yuan (including a full set of equipment for making cakes)
< p> 3. Initial purchase payment:1. Flour, butter and other raw materials, about 6,000 yuan.
2. When purchasing equipment, pay special attention to quality because it will be used for a long time. You can buy a CD to teach yourself how to make cakes, which can save a lot of costs. Currently on the market, the "Complete Set of Cake Making Teaching CDs" generally has 17 discs containing 70 project techniques and costs 200 yuan per set.
4. Economic Benefit Estimation
1. Monthly sales (average): 21,000 yuan. According to the evaluation of relevant insiders, after the operation of such a small cake shop gets on the right track, every day Monthly sales can reach 21,000 yuan.
2. Monthly expenditure: 14,033 yuan Rent: The best location is in residential areas with dense residents, community commercial streets, and areas close to children (such as near kindergartens or playgrounds), about 5,000 yuan .
3. Goods cost: about 30%, about 5,000 yuan. Staff salary: A 10-square-meter shop requires one baker and one waiter, with a total salary of 2,000 yuan.
4. Water, electricity and other miscellaneous expenses: 700 yuan Equipment depreciation: calculated based on 5 years, 1,333 yuan per month
5. Monthly profit: about 6,967 yuan. According to this estimate, about one year The investment can be recovered. Bakery Innovation and Entrepreneurship Project Plan 6
1. Overview of the bakery
1. Our shop belongs to the catering service industry, its name is "Maggie Afternoon Tea", and it is a sole proprietorship. It mainly provides people with desserts such as cakes, bread, ice cream and drinks.
2. Our store plans to open in a community trade street. It will be a mid-range cake shop in the initial stage. In the future, it plans to gradually develop into a cake chain store like Andrewson and Chaoyangfang.
3. Our store requires 95,000 yuan in start-up capital.
2. Business objectives
1. Due to its geographical location in the Trade Street, the customer base is relatively abundant, but there are also many competitors, especially since our store has just opened and wants to open up the market. We must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a firm foothold on the commercial street and recover the capital within one year. The long-term goal is to gradually develop into a bakery chain company with strong economic strength and a certain market share, break out among many cake brands, and become a famous brand in the bread market.
3. Market Analysis
1. Customer source: Our store’s target customers include: general consumers who go to the Commercial Street for shopping and entertainment, accounting for about 50%; students from nearby schools and shops Staff and community residents account for about 50%. The number of customers is sufficient and the consumption level is medium to low.
2. Competitors: According to the survey results, we learned that there are many domestic brand bakeries, and there are many xxx chain bakeries such as Andrewson, Chaoyangfang, Hongye, and Anqier. So the competition is huge.
4. Business plan
1. First, go to several nearby cake shops to "gather information" and find out the cost prices of cakes of different types and sizes. Understand the business philosophy and "little tricks" of various bakeries.
2. After raising the funds for the opening, we started "poaching" from major cake shops. Don't dig "blatantly". You have to take advantage of the time when there are few people in the store to sneak over and discuss with the store master. Or recruit a pastry chef. Opening a cake shop chef is very important, so you should consider it carefully.
3. It is understood that a set of consumption rates has been found: "Customers will never have the cheapest price. If you can lower a few yuan today, tomorrow there may be competitors competing with you for orders at a lower price. ” From this, I realized that there is a certain competition strategy in the product market: “Price reduction promotion is not a long-term business strategy. Only by using the best materials to make the highest quality cakes can we attract and retain customers.”
4. The bakery is mainly for the public, so the price is not too high and is in the low-to-medium price range.
5. You can print some advertising flyers and distribute them in the form of coupons to achieve the advertising effect
6. The bakery can open a special leisure area and set up many unique styles. Seats. Customers can buy some snacks and enjoy them while sitting in the bakery, which further strengthens the leisure function of the bakery. ;