Famous American brands
1972 Nike was formally established. Its predecessor was the Blue Ribbon Sports Company invested by phil knight, the current president of Nike, and Bill Ballman, the coach.
1973, Perry Fontaine, the creator of the American 2000- 10000 meter running record, became the first track and field athlete to wear Nike sneakers.
1978 Nike international company was formally established. Nike shoes began to enter overseas markets such as Canada, Australia, Europe and South America.
1979 the first Thaiwind running shoes with Nike patented air cushion technology were born. The first Nike clothing production line was put into production.
1980, Nike entered China and set up the first Nike production liaison office in Beijing. After that, Nike adhered to the concept of "local for local", not only introduced advanced technology to China, but also devoted itself to the cultivation of local talents, production technology and sales concept, taking local products and using local products, and made rapid development in China.
1996, Nike (Suzhou) Sporting Goods Co., Ltd., a wholly-owned subsidiary, was formally established in China, with its headquarters in Shanghai and branches in Beijing and Guangzhou (Hong Kong was also incorporated into China District as a branch in 1 2002).
In May 2002, Nike began to hold a 3-on-3 football match between Nike and Scorpion nationwide. Hundreds of youth teams competed for medals in Guangzhou, Shanghai, Beijing 14, 16 and 18 respectively. This is another great move made by Nike for the development of youth sports in China.
In July, 2002, Nike invited NBA superstar Vince, known as Dr. Fang. Carter came to Beijing. The purpose of Carter's trip is to support the youth basketball cause in China and spread the culture of "Let the guests go".
In August 2002, Nike will sponsor a group of "street basketball teenagers" representing American free basketball culture to come to China to learn skills from their peers in China.
2. Adidas Adidas
In the world of sporting goods, Adidas has always represented a special status symbol, which some people call "three lines of victory". Since the establishment of 1948, Adidas has helped countless athletes achieve good results and made many great achievements. So Adidas can also be said to be the best one that has gathered everyone's trust and respect.
Adidas was founded by German Adi Dassler (now run by Frenchman Louis Di, who is the chairman of Shang Qi advertising company). I am not only a skilled shoemaker, but also an athlete who likes sports. His dream is to "design and manufacture the most suitable sports shoes for athletes". Under this concept, Adi Dassler designed the first pair of sports shoes in 1920. Because of his continuous research and development, his sports shoes have won the love of many top players, not only shining brilliantly in the Olympic Games, but also establishing a gold medal reputation in the sports world. With the affirmation of all walks of life, Adi Dassler founded the Adidas brand on 1948, and found from his many years' shoemaking experience that using the three lines on the side of the shoe can make the sports shoes fit the feet better and integrate into the designed new shoes, so the first pair of three-line sports shoes of Adidas brand was presented to the world on 1949. Since then, people have been seeing the winning pictures created by "Three Lines of Victory" in the field of sports, and three lines have become the symbols of Adidas. Today, adidas, headquartered in Herzogenaurach, Germany, still adheres to Adi Dassler's concept of perfect shoemaking, and constantly exchanges experiences and needs with world-class top athletes and coaches. After a series of repeated experiments and tests, we have developed ergonomic products, which can not only help all kinds of professional athletes improve their sports performance, but also. In recent years, Adidas has not only made new breakthroughs in design and function, but also set off another wave in the fashion trend, sweeping the younger generation, forming a new fashion style and leading the global sporting goods to a more diversified prospect.
3.reebok reebok reebok
Founder: Mr Costa (UK)
Date of establishment: 1895
Name meaning: lively young antelope (African antelope)
Trademark: jumping gazelle.
Current operator: operated by Fairwin of the United States.
Current nationality: American brand
Headquarters: Boston, USA
important event
1895: Yue Se, a British amateur athlete, sewed a pair of spikes by himself according to his own needs.
1900: Mr. Costa started his own shoe industry and provided spikes for long-distance running clubs.
1920: Because "Costa" running shoes have made great contributions to track and field athletes, Costa and his son named the shoe factory "Olympic Factory".
1933: Costa died and his two sons succeeded him. In 1950s, the company further developed and began to manufacture sports shoes suitable for other sports.
1958: Costa's two grandchildren set up a joint venture company called Reebok.
1979: Fairwin of the United States obtained the distribution right in North America for the first time.
1982: Fair diploma's keen market tentacles put forward the design of women's healthy dance shoes, so the first pair of healthy dance shoes was made of ready-made leather, which made the sales of Reebok shoes soar. At the same time, Fairwin successfully bought Reebok from the Costa family and established an international Reebok company with centers in Boston, USA and Massachusetts, England.
4. Puma
Herzogenaurach, located in Bavaria, southern Germany, was an unknown town at the end of 19, and its main economic tradition was clothing industry. However, today, it attracts people's attention because it is the headquarters of Puma, a world-famous sporting goods company.
A local shoemaker started his own small workshop factory. At first, I mainly made leather boots and slippers. He has two sons: RUDOLF DASSLER and ADOLF DASSLER also work in this factory. 1924, when two brothers grew up, they inherited their father's business and invented wooden nails for nailing leather bags under leather boots. At that time, the German people loved football, and their enthusiasm for football was unparalleled in the world. Players also demanded good sneakers. Therefore, making running shoes and kicking shuttlecock has become their direction. With the growth of the company, there was a contradiction between the two brothers. 1948, they decided to split up. My brother founded Puma, and my brother founded Adidas.
After more than 50 years' efforts, Puma has made remarkable achievements in the history of modern sports development. Over the years, Puma has accompanied the ball king Billy to the World Cup finals many times. Tennis star Becker competed with his opponent at Wimbledon and won several Olympic gold medals in track and field with Christie. This is the performance of Puma's communication and development with the world's top athletes through continuous research and development.
Puma will continue to develop to glory, constantly seek technological innovation, and promote the national fitness campaign through the excellent performance of its sponsored athletes. Nowadays, PUMA Puma has developed into a large multinational company with many products, which are sold all over the world to provide the best sporting goods for sports enthusiasts.
5. Fira Fira
Philo, whose Chinese name is "Le Fei". This brand was founded by 1926 the Ferrara brothers in biella. In the 1970s, Fila products developed and expanded, involving many fields, and now they have been involved in various sports. It has become one of the most famous fashion sports brands in Italy.
6. Reverse reverse reverse reverse
Converse is a famous American brand. 1908, Mr. Marquis Mills converse founded converse company in Massachusetts, USA, specializing in the production of sports shoes. The first pair of basketball shoes in the world was made by converse.
19 17 marks the appearance of all-star sneakers, a typical work of converse. Converse all-star classic sneakers have become synonymous with canvas shoes all over the world, and are known as "Rolls Royce" in canvas shoes.
Converse sponsored the US Olympic Team 1936 for the first time. After that, converse became the sponsor of 1948 London Olympics, 1964 Tokyo Olympics and 1976 Montreal Olympics. Through the Olympic Games, converse gained the influence of the world's top sports brands.
Since 1982 was listed on NASDAQ in the United States, its business performance has advanced by leaps and bounds.
199 1 year converse basketball shoes became the designated shoes for NBA games.
1993 Dongguan Baoyuan Shoes Co., Ltd. obtained the general agent of converse China.
200 1 Mr. Bill Simon has made great efforts after taking over converse, and the whole performance has been greatly improved. Later, it was taken by Nike, which led to the acquisition of Nike in 2003.
In 2003, Nike merged with converse, and converse's performance began to advance by leaps and bounds. At present, the five NBA members sponsored by converse are Toronto Raptors forward chris bosh, Chicago Bulls point guard kirk hinrich, Miami Heat point guard Dwayne Wade, Memphis Grizzlies point guard Troy Ben and new york Knicks center Mike Sweetney. Among them, Bosh, Wade and Hinic were selected as the best NBA rookie in 2003-2004.
7. New Balance New Balance ()
1906 New Balance was established in Boston, USA, specializing in the production of sports shoes for people with special feet.
1960 produced the world's first pair of multi-piece sports shoes.
1972, james davis, the current president and CEO, acquired New Balance Company. At that time, five kinds of shoe lasts and two kinds of uppers were made by hand, which became a great pioneering work in the footwear industry.
1976 was awarded the title of "king of jogging shoes" by Runner's World professional sports magazine.
1999-2000 became the fastest growing sports brand.
Designated Clothing of China National Track and Field Team in 2000 Sydney Olympic Games
Ranked second in the United States in 2000.
It officially landed in China in 2003.
New balance 100 anniversary in 2006.
8.Kswiss gaishiwei
The famous American brand Geshiwei K-Swiss
K-Swiss was founded in 1966 by a pair of Swiss brothers (Art) and EarnestBrunner. They were full of enthusiasm and successfully made the world's first pair of all-leather tennis shoes-K-Swiss Classic. Its beautiful and classic five-element design immediately caused a sensation as soon as it came out, and it has lasted for more than 30 years. K-Swiss has won many awards in the field of sports shoes in the world. 1990 K-Swiss was acquired by American shoe industry.
News magazine was selected as "the best company of the year". The landmark K-Swiss Si- 18 in 199 1 and 1992 was selected as "the best tennis shoe of the year" by authoritative American TennisMagazine. In 2000, K-Swiss gained 28.5% growth in American sports and leisure series, and was even rated as one of the top five sports and leisure brands in the United States.
9.Asics Essex
1949, Mr. Hihachiro of Oni Tsuka founded the predecessor of asics-Onitsukatiger in Kobe, Japan. Since the 1956 Olympic Games, the ghost tiger has been loved and respected by athletes all over the world.
1970, Onitsuka Tiger became the largest manufacturer of running shoes in the United States, and more than 70% of famous players wore Onitsuka Tiger Forum!
1977, Mr. Hibashiro of Oni Tsuka integrated and established asics to diversify products. Asics always produces products that meet the needs of sports with high technology and high quality standards, and has developed a number of patented technologies. For example, asics-GEL super shock-absorbing adhesive, AHAR super wear rubber, DUOSOLE super wear-resistant and anti-slip midsole, SPEVA super elastic midsole, DUOMAX double-density anti-tilt device, TRUSSTIC elastic shock-proof midsole and many other technologies are combined to make the wearer enjoy more sports fun while preventing injuries!
In 2002, asics became the fifth largest brand of sporting goods in the world, and became a well-known brand loved by professional athletes and sports fans all over the world.
10. High technology
HI-TEC is a world-famous outdoor sports brand, 1974 was founded in Britain. Its products sell well in 100 countries, and it is an old British high-tech hiking shoe.