Ningbo has been in these years. Keep, use and protect cards? The three key points are to speed up the cultivation of independent trademarks, crack down on illegal acts of infringing intellectual property rights and manufacturing and selling counterfeit and shoddy goods, boost innovation-driven development and economic transformation, enhance the competitiveness of Ningbo enterprises and products in international and domestic markets, and promote the implementation of the city's trademark brand strategy.
Twelfth Five-Year Plan? During the period, the number of registered trademarks in the city reached 14 10000, including 12000 overseas trademarks and 26 geographical indication trademarks. Compared with 2065,438+00, the three data increased by 65,438+020%, 70% and 40% respectively. There are 77 national well-known trademarks, 592 provincial well-known trademarks and 1264 Ningbo well-known trademarks, which are nearly 250%, 60% and 50% higher than 20 10 respectively. In addition, the number of overseas (Madrid) trademarks and geographical indication trademarks ranks first in the province.
Brand cultivation leads brand bloom.
Creating brand is the support of the development of brand economy. In recent years, Ningbo has further improved the three-level cultivation mechanism of well-known, well-known and well-known trademarks, which has further stimulated the enthusiasm of enterprises to create well-known trademarks. Ningbo always keeps 30, 60 and 90 trademarks listed in the well-known, famous and well-known trademark cultivation library every year. Among them, with the careful guidance of the regulatory authorities and the active participation of enterprises, the recognition of well-known trademarks in Ningbo has achieved remarkable results, from 22 in 20 10 to 77 in 20 15, which not only achieved a leap in the number of trademark creation, but also improved the level and level of trademark brand building. At present, the number of well-known trademarks has jumped from the fourth in the province to the second in the province.
In the work of trademark cultivation, the market supervision and management department grasps the characteristics of Ningbo and makes innovative measures in international registration and geographical indication trademarks. The market supervision and management department facilitated the Trademark Office of the State Administration for Industry and Commerce to sign the Memorandum on Supporting Ningbo Enterprises' International Trademark Registration and Overseas Rights Protection (hereinafter referred to as the Memorandum), and carried out all-round cooperation in trademark international registration and overseas rights protection. 20 15 Ningbo held a city-wide conference on the management of geographical indications to discuss how to use geographical indication trademarks correctly and effectively to promote enterprises' income increase and industry efficiency increase. After the meeting, the Municipal Bureau also issued the Guiding Opinions on the Use and Management of Geographical Indication Certification Trademarks in Ningbo, which is the first text in our province to guide the use, management and development of geographical indication trademarks.
Trademark brand strategy is an important economic development strategy, and its implementation is also a long-term and basic work. Therefore, Ningbo market supervision and management department started the construction of star brand work guidance station in the whole province? Spark project? Through the joint efforts of market supervision departments, township streets, industry associations, professional markets and business circles, we will form a joint force of trademark brand guidance, actively provide services and help to market players, and lay a solid foundation for grassroots trademark brand guidance.
By 20 15, there will be 7 1 star brand work guidance stations in the city. Among them, three stars 18, two stars 19 and one star 34. At the same time, Ningbo is also developing actively? Three? Enterprise cultivation, trademark brand base construction, trademark demonstration creation, trademark agency construction, etc. And strengthen the guidance of the city's trademark cultivation. In the next step, Ningbo will further enrich the mode of building stations, and encourage industry associations, characteristic towns and high-tech industrial parks to focus on cultivating a number of brand guidance stations.
Trade brand operation of real money and silver
Trademark rights, as intangible assets of enterprises, are gradually recognized and recognized by small and micro enterprises? Revitalize? Apply. After successfully pledging a loan of 200 million yuan last year, Dongqian Lake? The trademark was pledged again and a loan of 500 million yuan was obtained. A few days ago, Ningbo Dongqianhu Investment Development Co., Ltd. pledged? Dongqian Lake? Trademark exclusive right, and Zhejiang Chouzhou Commercial Bank Ningbo Jishigang Branch formally signed a loan contract of 500 million yuan, becoming the largest single trademark pledge loan in our province.
It is understood that trademark pledge loans can solve financing problems for enterprises and help enterprises attach importance to construction? Focus on brand and credit? The atmosphere will also drive more enterprises to solve financing problems through this channel. ? Dongqian Lake? The trademark is a first-class registered trademark registered in March 2003. 20 14 was recognized as a famous trademark in Zhejiang province. Appraised by the national authoritative organization, its brand evaluation value exceeds 2.05 billion yuan. The trademark has been used in 3 1 enterprise, 32 kinds of goods and150,000 kinds of products inside and outside the area.
In recent years, Ningbo trademark pledge loan has been accelerating. In June last year, Ningbo Municipal Market Supervision Administration and Ningbo Branch of the People's Bank of China jointly issued "Opinions on Vigorously Promoting the Financing Work of Ningbo Trademark Exclusive Right Pledge" to help enterprises, especially small and medium-sized enterprises, solve financing problems. Up to now, the city has issued pledge loans110.51000 billion yuan for more than1000 enterprises, and actually issued pledge loans1/26 million yuan, accounting for nearly one third of the total trademark pledge loans in the province.
Not only in China, but also in Ningbo, the international registration of trademarks has increased significantly in recent years, and the acquisition of foreign brands by enterprises has achieved remarkable results. At present, Ningbo has accumulated 12057 international registered trademarks. From 20 13 to 20 15, the number of international trademarks registered in Ningbo was * * * 3,784, with an obvious upward trend, of which 2065438 registered as 1078 and 20 165438 registered as 055. In addition, some enterprises in Ningbo actively expand overseas markets, participate in the acquisition of foreign brands, and actively safeguard their international trademark rights and interests abroad, and achieved good results. For example, Ningbo Hui Jin Photography Equipment Co., Ltd. in Yuyao? Small fish eat big fish? Our courage has created a miracle of acquiring international trademark brands. In June 2009, the company successfully acquired Germany's PROLITE company, and obtained all patents, trademarks, technologies and professionals of the original pro lite company. After the completion of overseas mergers and acquisitions, the company maintained a multi-brand sales model. At present, Hui Jin Company is cooperating with the famous B& AMP B& Company; H, Westcott, Kalumet, etc. We have carried out strategic cooperation, and the products produced and designed in Hui Jin have been widely recognized in European and American markets.
Innovating brand protection mechanism and safeguarding trademark interests
While trying to cultivate trademark brands, Ningbo market supervision departments spared no effort to strengthen the management and protection of trademark exclusive rights, and successively carried out? Red Shield Escort Red Shield Protect Farmers? A series of special law enforcement activities have effectively prevented the occurrence of industrial and regional trademark infringement incidents. From 20 1 1 to 20 15, Ningbo market supervision department * * * investigated 3636 trademark cases and fined 86.6 million yuan. Ningbo Municipal Market Supervision Administration was appraised by the State Administration for Industry and Commerce? Doubles? Advanced collective, State Administration for Industry and Commerce and World Intellectual Property Organization jointly awarded? Trademark protection gold medal? .
Problem management? The mode of protecting the exclusive right to use a registered trademark is the first in Ningbo, which is an effective exploration and practice of the long-term mechanism of trademark supervision in Ningbo. From 20 13, Ningbo municipal bureau began to deploy and implement it on the basis of investigation? Problem management? Law enforcement mode. So-called? Problem management? That is, in advance, conduct centralized investigation and problem confirmation on trademark infringement of certain industries and certain categories of goods in the supervision field of this region, systematically analyze and evaluate the characteristics of counterfeit infringement of such industries (goods), and take law enforcement intervention measures such as key control, correction and guidance to realize effective supervision on related trademark infringement.
By the end of last year, the city had launched a trademark? Problem management? There were 4 administrative orders14, and 592 trademark infringement cases were investigated, with a case value of1610.5 million yuan and a fine of10.283 million yuan. The number of cases and the amount of fines were 32.8% and 44.6% of the statistical data of trademark cases, respectively, which basically achieved partial supervision? Question? The expected goal of overall controllability, increased intensity, initial results and law enforcement experience.
Take the bonded area as an example. In recent years, the bonded area has passed? Problem management? The model, market scale, influence and reputation have been further improved. According to preliminary statistics, the market turnover of imported goods in the bonded area last year was 2.5 billion yuan, a year-on-year increase of 25%; The cross-border e-commerce transaction volume was 2.6 billion yuan, up 643% year-on-year. It is understood that at present, the city has coordinated and determined dozens of work topics such as small household appliances, liquor, fire dampers, plumbing and sanitary ware, power cords and plugs, which will be jointly promoted by local market supervision departments according to industrial distribution.