It is reported that the china association for quality Quality and Technology Award is the highest award in the field of quality and technology in China, aiming at commending units and teams that have made outstanding contributions in the field of quality and technology.
Under such strict selection criteria, why did Haier Air Conditioning win the prize? Obviously, Haier air conditioning is an iterative innovation based on user needs and customized solutions for users. At a deeper level, Haier air conditioning's overseas market has always adhered to the strategy of creating overseas independent brands and localizing operations.
Customized solutions for special regions.
What is UPS? Because some countries and regions in Central Africa and South Asia have unstable power grids and frequent power outages, local people will use UPS batteries as backup power sources. UPS equipment is not only expensive, but also has limited load, so it can't supply power for all equipment. In order to solve this problem, Haier Air Conditioning has developed UPS air conditioners to meet the special needs of users in the Middle East, and initiated an uninterrupted soft landing scheme between UPS and commercial power.
First of all, Haier Air Conditioning has constructed the control theory of two-way power supply switching control system, which can not only meet the cooling/heating needs of users, but also extend the battery life as much as possible. Secondly, Haier Air Conditioning has developed a high-efficiency compressor with low voltage and high current, which makes the air conditioner run in a wider frequency and a wider temperature range. Finally, Haier air conditioning has also overcome the industrial problems such as reliability, safety and switching difficulty when switching the double-pole switch, ensuring the long-term reliability of air conditioning and the best experience for users.
Through the industry's first UPS uninterrupted air conditioning solution with soft landing, self-judgment and self-processing, Haier Air Conditioning has customized air conditioning solutions for users in different scenarios, leading the air conditioning industry into the "customized era". At present, the expanded series of generator air-conditioning products developed by this project have been successfully applied in Iraq and Gulf countries, successfully serving the Shanghai Summit and the main project of the first hydropower investment project in China-Pakistan Economic Corridor, providing healthy and comfortable air supply.
Overseas independent brands create localized operation strategy.
On may 8, 2002, the world's first CCC certificate was handed over to the air conditioning products department of Haier group. This 3C certificate with the words "00 1" is a "stepping stone" for China to manufacture and export to overseas markets, and also a "new starting point" for China air conditioners to go global.
As a brand representative who went abroad earlier in China, Haier Air Conditioning's layout for many years not only exported its products overseas, but also allowed China brand to gain a firm foothold in the global market. Haier Zhijia has built a global localization operation strategy integrating design, R&D and manufacturing, and built a global coordination mechanism to lay a solid foundation for the brand's operation in the local market.
At present, UPS uninterrupted air conditioning project has 20 invention patents in China and 1 invention patents in Russian. The products are exported to more than 20 countries and regions such as Middle East, India, Pakistan, Southeast Asia, etc., and the accumulated new sales income exceeds 654.38 billion yuan, of which the foreign exchange earned by export is 654.38 billion US dollars.
In addition to UPS uninterrupted projects, Haier Air Conditioning has also laid out diversified solutions for local market demand around the world, such as low-temperature refrigeration and heating solutions in North America, 5G*** air conditioning solutions in the Asia-Pacific region, and generator air conditioners for the Middle East and Africa.
With the deepening of globalization and localization of independent brands, Haier Air Conditioning has become the most familiar brand in China and the first independent brand in China in Central Africa, Pakistan, Thailand, India and Israel. The Quality and Technology Award is an important affirmation of the global layout of Haier air conditioning. In the future, Haier Air Conditioning will bring more personalized experiences to users around the world and more disruptive technologies to the industry.