What kind of spark will the hottest webcast combine with traditional home appliances? Midea Air Conditioning 20 17 Smart Air Ecological Festival gives the answer. In order to witness the new product launch with fans, Midea Air Conditioning invited 12 popular network anchors from five live broadcast platforms: "One Live, Pepper, Yingke, YY and Betta".
Live broadcast was conducted in the product exhibition area and the live experience area, forming a grand occasion of live witness and off-site interaction in parallel, and the total number of views of netizens exceeded120,000, which was another bold move for the air-conditioning industry to launch new products. Integrate high-quality resources and reveal the highlights of the overall layout of smart air. Midea Air Conditioning 20 17 Smart Air Ecological Festival was broadcast live by Midea Air Conditioning official account.
And integrate a large number of excellent resources such as Xiao Kaxiu and Sina Weibo to spread, fully expose the activities in a short time, and effectively convey the core message of "Smart Air". According to statistics, the total broadcast volume of the official live broadcast room reached 9.
127000, with 12664000 likes and 4028 comments. Five live broadcast platforms cover all kinds of audience highlights. Two well-known platforms, namely, joint live broadcast, pepper live broadcast, Yingke live broadcast, radio broadcast and Betta broadcast, enabled 12 different types of network popular star anchors, and conducted two live broadcasts of "Intelligent Product Experience Officer" and "General Manager Qiu Leading Experience" respectively.
At the same time, online viewers exceeded 2.97 million. The anchor's real-time oral broadcast runs through the audience. In the process of in-depth experience of products, fully display and demonstrate products to netizens, and enhance users' sense of products. In the live experience session, Midea's air-conditioning executives directly interacted. At the same time, this live broadcast will insert the live experience link into the industry conference for the first time.
Netizens can directly interact with the senior air-conditioning leaders of Midea through the anchor.