1929 Chow Tai Fook's first gold shop was founded by Mr. Zhou Zhiyuan in Hongde Road, Henan, Guangzhou. At that time, Chow Tai Fook mainly engaged in traditional gold ornaments. From 65438 to 0956, Dr. Zheng Yutong officially took over Chow Tai Fook. From 65438 to 0964, Chow Tai Fook opened a diamond grinding factory in Johannesburg, South Africa, and in the same year obtained the patent right of De Beers, the world's largest rough diamond producer.
Chow Tai Fook launched 999.9 gold jewelry in mainland China, Hongkong and Macau in1970s, which became a successful model of gold jewelry. 1973, Chow Tai Fook became one of the international authoritative diamond dealers of De Beers (now DTC International Diamond Trading Company) 125 (78 in 2008).
The 999.9 pure gold jewelry pioneered by Chow Tai Fook 1984 has been stipulated as the color standard of gold jewelry in Hong Kong in the gold product legislation of the Hong Kong government. The market also equates Chow Tai Fook's gold with quality assurance and has become the first choice brand for Hong Kong consumers to find gold jewelry.
From 65438 to 0990, Chow Tai Fook innovated and promoted the "one-price" jewelry with cost and reasonable profit, and now it has become another synonym for "authentic". 1998 Chow Tai Fook opened its first franchise store in Chinese mainland in Jianguomen Gui You Shopping Mall, and in the same year, it established China Operation Management Center in Shunde, Guangdong Province to manage Chinese mainland business. Since then, Chow Tai Fook's business in Chinese mainland has entered a period of rapid development.
200 1 13 In August, Chow Tai Fook and Wuhan Guo Mao Business Service Co., Ltd. jointly established Wuhan Xinfu Jewelry and Gold Store Co., Ltd. in Wuhan, and took the first step in Chinese mainland as a joint venture company.
From June, 5438 to February, 2002, Chow Tai Fook opened the first100th franchise store in Chinese mainland on Beijing Road Pedestrian Street. In the same year, Chow Tai Fook, as the only brand in the jewelry industry, became one of the "Top Ten Famous Brands in Hong Kong".
Brief introduction of Chow Tai Fook Group
Chow Tai Fook develops steadily in the markets of different customer groups with differentiation strategy, and provides personalized consumption experience. By providing diversified products, services and sales channels, we can meet their needs at different stages of life. The Group's differentiated brand strategy takes Chow Tai Fook's flagship brand as the core, and has successively launched targeted retail experiences, as well as other personalized brands such as HEARTS ON FIRE, ENZO, SOINLOVE, Monologue, etc. Each brand bears the life attitude and personality of different customer groups.
Based on the customer-oriented focus and strategy, the Group practices its commitment to sustainable business growth and is committed to promoting long-term innovation and development of business, employees and culture. Mature and flexible business model is the main advantage of promoting the sustainable growth of the Group, supporting the Group to pursue excellence in the whole value chain and extending business opportunities to different communities and global industry partners.
Reference to the above content: Baidu Encyclopedia-Chow Tai Fook