Talking about the hottest category in the range hood market at present, in addition to emphasizing large air volume and fashion intelligence, the range hood with oil fume separation technology has become a "hot spot" in the range hood consumer market.
At the 20 19 Shanghai and International Household Appliances Exhibition, a large number of kitchen appliances brands that adopted the oil fume separation technology also launched a series of new range hoods.
Just as Newton has been looking for the "first driving force", who stirred the pool of spring water in the range hood market at the beginning? Tracing back to the source, we found that one enterprise played a vital starting role, and he was Kaili.
Previously, with the popularity of side-suction range hoods in China market, oil fume separation technology gradually entered people's field of vision. In Europe and America, oil fume separators are often used in commercial kitchens such as high-end restaurants. Until 2009, most range hoods in China need to be cleaned, and few lampblack separation technologies are really applied to range hoods.
After an inspection in Germany, Mr. Li, the chairman of Carrier Company, thought that the characteristics of the oil fume separator decided that it would become a dark horse-it put the oil fume separator in front, separated the oil fume at the air inlet for the first time, effectively intercepted the oil and accelerated the oil separation, solved the disadvantages of poor oil absorption, easy accumulation of oil in the inner cavity of the range hood and non-separation of oil and electricity, and gradually realized the infinite possibility of opening the kitchen.
As a result, carrier kitchen utensils decisively took the lampblack separation range hood. It should be said that it is Carrier's keenness and boldness that make it always ahead in the future market of lampblack separation range hoods. It is also from the opening force that the fume separator has gradually become an important model in the domestic kitchen appliance market.
The third generation product of 20 13 carrier came out, the oil separation reached 95.7%, the normal odor decreased by 98.5%, and the professional indicators far exceeded the national standards. Since then, the products of carrier oil fume separation range hood have become more and more popular, and even more than a dozen stores have followed suit to sell oil fume separation range hoods. What's more, even Kelly's advertising pictures were copied and sold word for word.
However, "the greatest success is to achieve yourself and help others", Carrier has created a market segment of range hoods, which also brings more possibilities for peers to consume range hoods. When the industry followed up with the adoption of fume separation technology, Carrier has firmly grasped the first-Mover advantage and the national patent technology at the core of fume separator.
Today, Carrier has been one of the participating units of the National Detailed Rules for the Implementation of Energy Efficiency Labeling of Range Hoods, and it is also one of the largest enterprises in the kitchen appliance industry in China.
Phenomenological products, creating wealth boutique easily passed 654.38+0 million.
If the farsightedness of Kaili leads to the popularity of lampblack separation range hoods, then the accurate grasp of kitchen space fashion and excellent product originality are the two engines that make room for the commanding heights of the market.
20 18 Carrier has comprehensively innovated and upgraded in terms of materials, technology, structure, technology and appearance, and strives to show it to the market and consumers with more perfect effects and more comfortable experiences. In the technical field of range hoods, Carrier added 1 1 patented technology to redefine range hoods: the separation system and air duct system were improved, the oil separation degree was further increased to 96.2%, the noise was reduced to 56dB, and the static pressure was increased to 420Pa, which comprehensively improved the overall level of range hoods in the industry; Add humanized design such as somatosensory control and plastic-sealed motor to enhance the experience to the extreme.
Based on the bold R&D improvement and fashionable design of the oil fume separator, the new product of Kaili Technology, "Little Pea", took the lead in listing. It upgrades the previous oil fume separator to a triple oil fume separation net, and uses aerodynamic principles such as air duct and wind direction to separate the oil fume more thoroughly. At the same time, a carbon fiber heating and purifying device is added, so that consumers can bid farewell to the trouble of cleaning the range hood completely. Using automatic cruise DC frequency conversion technology, the maximum static pressure reaches 470Pa, even in the cooking peak period, there is no fear of oil fume backflow. No matter from the aspects of appearance, functional practicability or maintenance, Carrier "Little Pea" undoubtedly leads the kitchen appliance market to a new development direction.
Carrier range hood, with its unique oil fume separation technology, outstanding design and fashion sense, has quickly become one of the range hood products promoted by chefs in electric circulation stores. Carrier range hood has also become a phenomenal product in the field of kitchen range hood replacement with the continuous recognition and praise of consumers all over the country.
Carrier lampblack separation range hood has clear positioning and strong cost performance, and has begun to emerge in the kitchen appliance market in many cities. It is understood that the delivery amount of Kelly Chuangfu Boutique in many regions far exceeds 1 10,000 yuan-Kelly Kitchenware has become one of the most popular emerging investment agency brands in the kitchen appliance retail field.
Value choice of stock market hood, marketing innovation to rebuild the rich
According to Zhongyikang's data, the current market stock of range hoods is 65.438+0.2 billion units, which will be completely updated in the next decade, with 65.438+0.77 billion units newly added, so the domestic demand in the stock market and incremental market is conservatively estimated to be * * * 2.97 billion units. At least 25 million of these range hoods have been used for more than 5-8 years.
In China, the rise of the middle class and consumption upgrading put forward higher requirements for the overall ability of enterprises. The performance in the field of kitchen appliances is that people need not only products, but also kitchen space solutions, even lifestyles and aesthetic tastes. The upgrade of kitchen experience has gradually become the core of upgrading the quality of home life.
Carrier innovatively applied the pre-condensed oil fume separation technology to the range hood, quickly condensed and isolated the oil fume from the open flame, and the oil fume absorption rate was as high as 96.5%. At the same time, the oil fume is prevented from entering the inner cavity without cleaning, and the inner cavity is always clean, thus effectively solving the problem of kitchen oil fume.
Numerous market cases have fully proved that carrier range hood has become a leader in solving the problem of range hood replacement. To this end, Carrier clearly stated that "it is worth choosing Carrier to replace the range hood!" At the same time, innovative active marketing tactics with "ant community" as the core were launched for the national market, which were promoted in several key markets and achieved considerable sales performance in many market activities, which was deeply recognized by Kaili dealers.
Kelly not only made bold exploration in marketing mode, but also further improved the product portfolio of kitchen space, creating a complete series of products with unified style and complete home experience. A powerful and complete product matrix series will gradually enable terminal stores to fully meet the needs of users' kitchen space, and realize one-stop purchase of multi-level kitchen products such as kitchen cabinets, kitchen appliances, fresh air and water purification.
20 18 Up to now, the orders of large customers in Carrier's national stores have exceeded100000, and the cases of Carrier's kitchen utensils shopping guide with a single order exceeding 65438+ 10000 have also appeared constantly. In the case that kitchen appliances stores across the country are facing increasing competitive pressure and racking their brains to improve floor efficiency, this performance is very eye-catching.
The kitchen appliance industry is undergoing tremendous changes, and the popularity of range hoods has also made people see that the breakthroughs and active innovations of a number of enterprises are commendable. Perhaps this is the key to his success: "To be a man, to do things, and even to be a brand, we must have an attitude and insist on achieving a better life with the spirit of artisans", and Kelly takes this sentence as her unchanging concept.