Such propaganda is too straightforward and difficult for people to accept, and they may feel uncomfortable after reading it.
When promoting yogurt products, they actually claim that the probiotics used are collected from the intestinal tracts of centenarians and are patented. This promotion method is too straightforward and makes it difficult for people to understand. Accept it, and it will cause obvious discomfort. Although there are indeed probiotics in the human intestinal tract, the extraction method of probiotics is written so straightforwardly in the product introduction, which makes it difficult for people to accept, and will also make people feel disgusted with this kind of yogurt, which is not conducive to the smooth sales of yogurt.
According to the relevant patent information published by the company, this Lactobacillus rhamnosus was collected from longevity people and their families in the longevity village of Bama, Guangxi. Lactobacilli were isolated from the samples through repeated cultivation and After screening, the probiotics obtained were named Lactobacillus sibiricus. This kind of probiotics can decompose cholesterol and triglycerides. After the company's successful research, it has applied for a patent and put it into use.
The promotion of this yogurt product is too straightforward, and the expression is inappropriate. The symbolic meaning of this slogan is greater than the actual meaning, because there are many kinds of probiotics in the human body, and the results are different. Even if the Bama old man's physical strength was collected during the experiment, the donated pigs also underwent great changes during the cultivation process. Moreover, when cultivating this kind of probiotics, the adaptability of different groups of people and the characteristics of the strains must also be considered. active.
When promoting this yogurt, we just want to impress consumers with the longevity of the Bama old man and remember their yogurt through association. In fact, the probiotics used in yogurt are not probiotics extracted directly from the bodies of long-lived elderly people, but probiotics cultivated through screening. This kind of probiotics is not directly related to the intestines of the elderly, nor is it directly related to human longevity. Consumption Consumers do not need to pay too much attention, and companies that produce yogurt should also make appropriate adjustments and try their best to choose a method that is easily accepted by consumers for publicity. Only in this way can the effect of getting twice the result with half the effort be achieved.