Can Yan value poke the G point of young people?
Judging from the exposed real car, the appearance value of MG7 is still very online, and even it has a borderless door and an active lifting spoiler that can reflect the elements of sports coupe. Judging from the market reaction, the design caters to the aesthetics of young people.
The front face is equipped with a pure sports car, and the flat large-size air intake grille almost fills the front face. The "Leopard Claw" air intake grille with brand-new digital hunting headlights makes the whole front face extremely aggressive and recognizable.
The side of the car body, the shape of the front of the car leaning forward, the full curve of the car body and the smooth top and back design make the car body very dynamic. Large tires with low flattening rate and frameless door structure make the side of the whole vehicle look sporty and elegant.
You can see its coupe design at the rear of the car. The shoulder line protruding from the rear wheel eyebrow is full of the strength of the sports car. The three-stage active tail can be automatically adjusted to open and close with the speed. The daily driving tail is closed at the hatchback tailgate, and the slightly lifted tail meets the aerodynamic requirements at low speed. When driving at high speed, the tail automatically rises and opens, providing more stable driving performance and making the whole car look more sporty.
The electromagnetic pulse taillights are full of science and technology, and the four huge exhaust holes at the bottom show dynamic performance. The new car is equipped with three sound modes, which makes people feel the passion of driving.
For young people, frameless doors and active lifting spoilers, which are often found only in high-end luxury cars, not only have no sense of disobedience, but also enhance the value and grade of the whole vehicle, which is absolutely in line with the aesthetics of young people.
The interior is younger and more scientific and technological.
In the current mid-level car products, the interior can be well integrated into the younger and more scientific design style. Mondeo successfully circled around with the 27-inch integrated large screen of the center console, while the rest of the medium-sized cars, whether German, Japanese or American (GM), basically did not have subversive changes in the interior, but were slightly optimized bit by bit. Not daring to make drastic changes means that it is difficult to reverse people's stable impression of its past.
As a new model, MG7 has more freedom in interior design. Adopting a sporty design style, the decorative board with water ripple relief texture is also very classy. In terms of creating a sense of technology, MG7 provides an integrated large screen with a size of up to 33 inches. 10.25 inch multi-function instrument screen and 12.3 inch touch panel are integrated in it, which has a high sense of science and technology.
The car is also equipped with an integrated sports seat wrapped in silk Napa leather, a BOSE PREMIUM theater-level audio system, a 14 high-performance speaker and a 12-channel DSP amplifier, as well as AR-HUD live navigation and Qualcomm Snapdragon 8 155 chips, which basically meet the top matching standards of the same level.
Many people worry that they can't control the maturity of medium-sized cars, so they have higher requirements for younger interior design, and the interior design of MG7 obviously meets such requirements. You can obviously feel its sense of technology and movement, and people will have the desire to drive it as soon as they get on the bus.
What is the level of 2.0T+9AT in the industry?
MG7 adopts SAIC's "Everest Electromechanical Integration Architecture" and is equipped with 2.0T+9AT power combination. Maximum engine power 192kW and maximum torque of 405n·m；; ; The 9-speed automatic manual transmission is also equipped for the first time, with small size, light weight, high efficiency and energy saving. The official acceleration of MG7 is 6.5 seconds, and the fuel consumption under WLTC is only 6.94L/ 100km.
Not to mention the engine, SAIC's new generation of blue-core 2.0T high-performance black-label engine can be said to be one of the most powerful products in domestic 2.0T engines.
The 9AT gearbox is worth taking out. At present, CVT and DCT gearboxes are basically at the same level, and 8AT gearboxes are few, while 9AT basically belongs to the ceiling of the same class of civil vehicles. The structural advantages of the ninth gear are wider transmission ratio range and denser transmission ratio between gears, which brings better fuel economy and smoother gear shifting. This is also the reason why 9AT gearbox is mostly used in luxury models, because it can provide a more delicate, more comfortable, smoother and more fuel-efficient driving experience. Of course, the cost is higher, and ordinary cars really can't afford it.
Do young people need medium-sized sports coupes in the market environment?
There is always a lack of "young people's first sports coupe" in the market, such as MG5 and MG6, independent products such as Guangzhou Automobile Chuanqi Shadow Leopard, Changan UNI-V, and Linke 03+, and joint venture products such as Honda Civic and new generation Volkswagen Ling Du L, but they all started from a compact level. After all, the price belongs to the affordable range of young people.
Looking back at the medium-sized sports cars on the market, Geely Borui, which is close to the people, is almost on the verge of production suspension. A new generation of Ford Mondeo remains to be seen, while the remaining Volkswagen CC, mercedes benz c Class, BMW 5 Series and Audi A4L are obviously not affordable for young people.
In this case, the MG7 was born, which can make up for the regret of young people that there is no coupe in the mid-level car market, because the starting price of MG7 is not expected to exceed 200,000 yuan, which may be a price level for a compact car like Ling Du L, and young people can still afford it.
As for whether young people need such a medium-sized sports coupe, of course they do. Many young people may position their first car as a medium-sized car, whether from the perspective of family car or out of face demand. Now the mainstream medium-sized cars on the market, such as Passat and LaCrosse, are getting younger and younger, but the impression of mature and stable products in the past is hard to be broken. MG itself is a sports brand for young people, and MG7 takes into account the dual demands of young people for medium-sized and young sports styles.
Analysis of competing products market: multi-dimensional dimension reduction attack
Compared with the design, MG7 has frameless doors, active lifting rear spoiler and retro paint color similar to malachite green. At present, competitors at the same level can do this at the same time, but none of them can. Ling Du L has frameless doors, but no active spoiler; Changan UNI-V has an active spoiler and no borderless door. No matter from which angle, the design of MG7 has stepped on the excitement of young people.
In terms of specific dimensions, the length, width and height of MG7 body are 4884 mm×1889 mm×1447 mm, and the wheelbase is 2778 mm It is a proper medium-sized car according to the command, and it is also a compact standard according to the wheelbase. So it is a car between compact and medium-sized in itself. But the government regards it as a compact car, which is a bit without martial arts. For the independent competing products with the same price, it is a dimension reduction blow, and for the joint venture competing products with the same size, the price is also a dimension reduction blow.
Compared with the configuration, MG7 is equipped with the only mCDC intelligent adjustable electronic control suspension in its class, which can adopt different shock absorption strategies according to different road conditions, taking into account both sportiness and comfort. There is also the only E-LSD electronic limited slip differential at the same level, which can improve the safety under complex road conditions. DP-EPS dual pinion electric power steering and VGR variable transmission ratio steering system can further improve the cornering ability of vehicles and greatly enhance driving pleasure. These superb configurations have no rivals at the same price, but BMW 3