The rapid development of industry can be divided into three modes: trade entry, contract entry and investment entry. Among them, trade entry is divided into indirect export and direct export; Contract entry is mainly based on intangible products such as patents, brands and goodwill; Investment entry is mainly based on capital output. Because these three methods have different requirements for the industry's resource input and management ability, the industry's operating risks are also different, and they are suitable for different stages of industry management. It is not easy for Mianyang's information industry to develop rapidly in a short time. From this point of view, it is not easy to achieve rapid industrial development. At present, Mianyang's information industry is not competitive and has a small share, and it has no in-depth understanding of the complex market. Therefore, it is suggested that Mianyang information industry adopt a gradual development strategy of "easy first and difficult later". In order to reduce risks, it is suggested that even investment should be in the form of joint venture or cooperation. Gradually explore, accumulate business experience, minimize the risks brought by development and improve the vitality of the industry. How to realize the rapid development strategy of Mianyang information industry is as follows:
Market segmentation. It is to determine the segmentation variables and segment the market first. Because the market consumption of information industry has shown a diversified development trend of quality, personalization and branding, it is necessary to carry out targeted market segmentation around diversified market demand. For Mianyang's information industry to enter the China market, this paper thinks it can be divided in this way. First, divide the market from a regional perspective. According to the consumption characteristics of the information industry and the regional characteristics of the consumer market, the reasons for this market division are: China has a vast territory and a large population, and consumers have obvious regional characteristics. Second, divide the market from the perspective of consumer groups. For example, most international students use Unicom, while domestic non-international students use mobile. Consumers in different regions have different hobbies. For example, some people like to use telecommunications, while others like to use Unicom.
Break the monopoly of one family. In China, the information industry is generally monopolized by several major operators, which will lead to a monopoly, that is, the information industry will lack competitiveness. The problem that this brings to consumers is that the payment cost is high, the products will not be updated without competition, the threshold for other enterprises to enter the same field is very high, and the market is like a stagnant pool without any vitality. As the saying goes, Mianyang's information industry must be safe before going abroad. If it wants to achieve sound and rapid development, it must break the monopoly situation. The government has issued some policies and guidelines to curb or put an end to vicious competition, providing a fair and just competitive environment for enterprises and making the market full of vitality. Because in my opinion, the monopoly situation is more caused by the political problems of the government and can be realized through exchanges and cooperation. Therefore, the government and enterprises should respect and trust each other, but they can't be crony.
Actively promote the "internet plus" strategy and reduce costs. Mobile Internet is the representative of the latest information technology, which has a great impact on people's life, production, labor and productivity. It has played an important role in promoting resource allocation, production mode and lifestyle. 2 1 century is the era of mobile internet. To promote the upgrading and development of the information industry into the fast lane, Mianyang needs to combine the mobile Internet with the traditional mode, make use of the information efficiency of the mobile Internet and the circulation advantage of Sun Chang, build a new cooperation platform of "internet plus", realize the matching of network technology and physical resources, and realize the integration of circulation, network finance and real economy. Only in this way can we effectively release information resources and improve the allocation rate of resources and funds. In addition, the advantage of mobile Internet is that it is a special technology and does not need operating costs, so it is also very beneficial to improve the competitiveness of the industry.