The characteristics of micro-mono shadows are as follows: Miniature "Isn't it amazing to see a complete world in 5 minutes?"; In this era of extremely developed information and extremely fast information dissemination rate, this has caused Many people are unwilling to sit down and enjoy a two-hour movie. The micro-movies that emerged in this Internet era are no longer the patent of the unattainable big names in the film and television industry, but are the common "pets" of the public. As long as they have simple photography equipment and processing tools, everyone can As a screenwriter or director, as long as there is interest and desire, everyone can be a protagonist or a voice actor. Interactivity - American communication scholar Warren Furzen said: "Communication is the entire process of one mind influencing another mind."
Commerciality: Micro-movies are micro-movies. Micro-movies are specifically used on various new media platforms (various handheld mobile devices with video functions, such as 3G mobile phones, mobile TVs, etc., with wireless mobile Functional laptops and other mobile video receiving devices), suitable for viewing in mobile states and short-term leisure states, with complete planning and system production system support and complete storylines (produced by professional producers or commissioned, "Micro (ultra-short) time" (30 seconds to 300 seconds) screenings involving professional or amateur directors and artists or grassroots people, with the purpose of generating topics, suitable for advertising placement, with some continuity and post-development potential) , "Micro (ultra-short) cycle production (1-7 days or weeks)" and "Micro (ultra-small) scale investment (thousands - thousands/ten thousand yuan per film)" video ("like" movie) short films , the content combines humor, fashion trends, public welfare education, commercial customization and other themes, and can be made into a stand-alone article or a series.