4. The four Liu brothers refer to Liu Yongyan, Liu Yongxing, Liu Yongmei (Chen Yuxin) and Liu Yonghao. [1] They were the first brave men to resign from public office and join the business world in the early days of China's reform and opening up; [1] With their skills and brains, they turned their assets from a thousand yuan into tens of millions in a short period of time; among the "ten thousand yuan households" When the saying first became popular, their assets were already hundreds of millions, [1] and at this time they carried out a "harmonious separation" which is quite rare in family businesses; [1] After that, they developed independently with distinctive character traits. Become a frequent visitor to the top of China's rich list. [1]
Chinese name
Liu four brothers[1]
Foreign name
Liu four brothers[1]
Nationality
China[1]
Occupation
Entrepreneur[1]
Biography
"Liu Yongxing and Liu Yonghao, the richest man everlasting-Hope Group for thirty years"
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Four brothers pooled together 1,000 yuan to start a business, and now they have With a net worth of over 200 billion, all of them are billionaires
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Family relations
The four Liu brothers: Liu Yongyan, Liu Yongxing, Liu Yongmei (Chen Yuxin), and Liu Yonghao. Meaning: Good words and deeds. When Liu Yongmei was two years old, due to family difficulties, she was adopted to Chen Yaoyun's family in Gujia Village, Shunjiang Township, Xinjin County, and was renamed Chen Yuxin. [1]
Entrepreneurship process
In 1982, they sold their watches, bicycles and other belongings to raise 1,000 yuan as an initial investment in starting a business. They started with planting and breeding. After many hardships, they persisted Unremittingly, after six years, he accumulated 10 million yuan and turned to feed production in the late 1980s. In the following eight years, they used their own efforts to snowball the development of the company and created China's largest local feed enterprise group - Hope Group. Hope Group ranks first among the 100 largest feed manufacturers in China and has been ranked first among the 500 largest private companies in the country by the State Administration for Industry and Commerce of China.
"It is difficult for an upright official to deal with household affairs", but in the Liu family there is no such thing as difficult household affairs. During the entrepreneurial stage, the Liu brothers rarely had irreconcilable differences. Occasionally, when their mother was still alive, she made the final decision; after her mother passed away, the eldest brother Liu Yongyan spoke with more weight, and the brothers' characters respected the truth. , sit down and talk about something, and listen to whoever is reasonable. The Liu family has four daughters-in-law and one daughter. When they first started their business, the four brothers held a meeting that was "full of machismo and hegemony" and unanimously agreed that "each daughter-in-law should go home to look after the children and not participate in politics in the future." There is no mess within the Liu family. From this point of view, it makes no sense for the Liu brothers not to win.
In 1992, Hope Group, China's first private enterprise group approved by the State Administration for Industry and Commerce, was established on the basis of Hope Feed Company. Shortly after the group was established, Liu's industry was divided into three areas according to the value orientation and respective expertise of the four brothers: the eldest brother Liu Yongyan entered the high-tech field; the third brother was responsible for the operation of existing industries and the development of real estate; the second brother Liu Yongxing and the elders Liu Yonghao and Liu Yonghao went to various places to develop branches and replicate the "Xinjin model". After the industry is clarified, it is time to divide the property rights. The separation of the Liu brothers is really "too exciting". The four brothers did not care about "how much they invested in the beginning of the business" and "the size of the role at the time of starting the business". They chose the simplest way - to divide their assets equally. , the four brothers each hold 25% of the entire industry. It's that simple, simplifying complex things, and this is what makes successful entrepreneurs very different from less successful entrepreneurs.
The cooperation between Liu Yonghao and his second brother Liu Yongxing in Hope Group is the most perfect combination. Liu Yongxing is good at internal management, and Liu Yonghao is good at external public relations and negotiation.
In 1993, after the property rights were clarified for the first time, in just seven days in May, the two brothers signed agreements to build four feed farms across the three provinces of Hunan, Jiangxi, and Hubei. This year *** established 10 feed farms, all of which were profitable. By the end of 1994, Hope Group had grown to 27 branches in various places.
Love of learning is not necessarily a "good thing". Liu Yonghao and Liu Yongxing are both masters of learning. They are two good students in the same class and both want to be the monitor. What should they do? A few years later, Liu Yongxing's potential for external communication was stimulated, and Liu Yonghao's internal management skills became more mature. The originally complementary abilities and styles began to have differences in corporate decision-making. At this time, it is facing more and more powerful competitors, and the environment does not allow the Hope Group to make major mistakes in strategy and decision-making. Even if the strategy and decision-making are not implemented in a timely manner, it will miss the opportunity. Having two tigers on the same mountain is a troublesome thing after all. Finally, at the board meeting in March 1995, the two tigers began to discuss their respective "occupation of the mountain as king."
According to Liu Yonghao's suggestion, this board meeting was completely conducted in a "top secret" state. Only the five Liu brothers and sisters participated in the decision-making, and they were kept confidential from their respective families. Finally, after approval by the board of directors, starting from April 13, 1995, all funds and assets of all branches affiliated to the headquarters were frozen, and inter-company flows were not allowed, nor were transfers from the headquarters. Still based on the principle of "equal distribution of assets", the 27 branches across the country were divided into two regions, the northeast and the southwest. Liu Yonghao was in charge of the southwest, and Liu Yongxing was in charge of the northeast. On May 15, 1995, Liu Yonghao and Liu Yongxing officially signed the board of directors documents. The document formally stipulates that cross-regional development is prohibited between the two areas, mutual mobility of cadres must be approved by both parties, and future expenses of the board of directors cannot be reimbursed by the group. From then on, the Liu brothers whose property rights were extremely ambiguous during their entrepreneurial period were clearly divided overnight: the eldest brother Liu Yongyan founded the Mainland Hope Company, the second brother Liu Yongxing established the Eastern Hope Company, the third brother Liu Yongmei established the West China Hope Company, and the fourth brother Liu Yonghao established the West China Hope Company. New Hope Group. They did not forget their sister Liu Yonghong and gave her some shares. This can be said to be the most wonderful and perfect "brothers, settle accounts" in the history of Chinese enterprises. In the past, it was not uncommon for Chinese families to have many brothers. What was rare was that several brothers started a business together from scratch and made the industry the largest in China. After the separation, they were able to create their own huge industries. Two of the brothers were once business owners. The richest man in China, this kind of family is unique in China.
What I want to talk about today is from the four Sichuan brothers: Liu Yongyan, Liu Yongxing, Liu Yongmei and Liu Yonghao. Today, they are the four richest brothers in China. According to external statistics, the total assets of these four brothers currently exceed 100 billion yuan, and they are all well-known figures in their respective fields.
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The four brothers quit their jobs to start a business together in the early years. Relying on their amazing courage, they started from the grassroots and experienced many twists and turns. In 1988, they finally took root in the feed industry and established Create huge wealth.
At that time, the four brothers of the Liu family named the high-end pig feed they developed "Hope Brand". They quickly relied on this feed brand to quickly build factories across the country, and began to make a fortune. Hope Group Officially established.
Since then, Hope Group has been rated as "No. 1 among China's 500 largest private enterprises", "No. 1 among China's top 100 largest manufacturing private enterprises", etc. The Hope Group founded by the four brothers of the Liu family has already It was the largest private enterprise in the country at that time.
In 1995, Liu Yongyan, Liu Yongxing, Liu Yongmei and Liu Yonghao conducted a separation. They established the Continental Hope Group, the Eastern Hope Group, the New Hope Group and the West China Hope Group, respectively, and were run by four brothers. .
Liu Yongyan is the eldest brother of the Liu family. He is in charge of Continental Hope Group, a group company involved in various fields such as mechanical and electrical, energy and chemical industry, and tourism and real estate. It owns Senlan Inverter and Deep Blue Central Air Conditioning. and other products are all famous domestic products. At the same time, Liu Yongyan can be called a wizard of technological innovation and owns a large number of patents.
Liu Yongxing is the second eldest son of the Liu family, and he is in charge of the Eastern Hope Group.
This is a company involved in industrial investment, asset operations, feed, feed additives, and feed machinery and equipment manufacturing and processing. Liu Yongxing sits in the Oriental Hope Group, and his personal net worth has also reached a new high. In the 2008 Forbes China Rich List, Liu Yongxing became the richest man in China with a wealth of 20.4 billion yuan.
In 2009, Liu Yongxing continued to be China's richest man with a fortune of US$3 billion. In the years since, although Liu Yongxing has not become the richest man in China, he has been at the top of various rich lists. According to the 2019 Hurun Global Rich List, Liu Yongxing’s wealth has reached 63 billion yuan, making him the second richest man in Shanghai after Huang Zheng, the founder of Pinduoduo.