Most private entrepreneurs in Zhejiang were born in poverty, and they went through hardships from scratch to create a situation. Such as Lou Zhongfu, Xu Wenrong, Li Shufu and others. Yu Qiaoxian is no exception.
Yu Qiaoxian is from Jiangmutang Village, Chengxi Town, Yiwu. His parents are farmers. 1980 15 years old, Yu Qiaoxian graduated from junior high school. Because of her poor family, she had to enter the society early.
After working as a short-term worker and picking tea, Yu Qiaoxian finally chose to sell eggs. At first, she collected duck eggs from door to door, processed them into preserved eggs and sold them in cities more than ten miles away. Later, she learned to sell it to rural institutions and grocery stores in the city, so that the store could sell preserved eggs to her on a commission basis.
Business started slowly, and after three years, Yu Qiaoxian became a well-known preserved egg king.
In the mid-1980s, the first generation commodity market in Yiwu came out, and Yu Qiaoxian set up a stall in the non-staple food market. She remembers it vividly. "When I first entered the non-staple food market, the booth was placed on the cement table. Every day before dawn, a cart of preserved eggs will be pulled on the road, and the stall will always be closed last at night. This bitter, needless to say ... "
Then, Yu Qiaoxian took a shortcut-brand agency. She became the originator of brand agency in Yiwu commodity market. All the way from Jinri, Wanji regional agents, to achieve the general agent of more than 800 brands at home and abroad.
The big boss delivered the goods on a tricycle.
Yu Qiaoxian believes that in the past 20 years, the business world has undergone four turning points.
1990 is the first turning point. That year, Yu Qiaoxian, who worked in Yiwu commodity market for three years, followed a group of Wenzhou people to Guangzhou.
"In Guangzhou, I was blindsided. Non-staple food can be sold like this. " Yu Qiaoxian said: "Take peanuts and mung beans as examples. I sell sacks in Yiwu and small bags in Guangzhou. The packaging is quite exquisite and the price is amazing. A bag of18g pistachios was sold to 1.6 yuan! New things like bubble gum and pop rock are unheard of. "
She changed all her money into these new things, and as a result, she was robbed as soon as she arrived in Yiwu.
Since then, Yu Qiaoxian has frequently shuttled between Yiwu and Guangzhou, and his business has snowballed.
By 1994, Yu Qiaoxian has become one of the biggest bosses in Yiwu commodity market. It is said that the waiting room of Yiwu bus station was almost her warehouse at that time.
The second turning point occurred in 1995, and she embarked on the road of agency for brand products. In Yiwu seven or eight years ago, there were few people engaged in distribution agents.
1 In March 1995, Yu Qiaoxian went to Chengdu alone to attend the annual national sugar, tobacco and alcohol fair, and successfully won the general agency rights of two brands, namely "Jinri" and "Wanji", followed by "Life1"and "Dong 'e Ejiao". ...
In that year, the annual sales of Yu Qiaoxian's agent products exceeded 100 million yuan, and more than a dozen tricycles delivered goods to her all the year round. But she often pulls goods and delivers them by tricycle.
No matter how big the agent is, the initiative is in the hands of the manufacturer, and ultimately it depends on the face of others. With the appearance of modern marketing methods such as factory direct sales and chain distribution centers, the life of agents is getting more and more difficult, so Yu Qiaoxian thought of setting up her own factory and building her own brand, which became the third turning point in her life.
1997 1, the first company founded by Yu Qiaoxian-today's Kangbao Jianpin Co., Ltd. was established in Shenzhen. In just a few years, the company has six fist products such as Huahong Ejiao Capsule, Aloe Capsule and Zhuanggu Powder.
Regression planting
"My fourth turning point was the most important and difficult one for me, because I chose' Cao Xian'." Yu Qiaoxian laughed.
Xiancao is Dendrobium candidum (dry product is called Dendrobium candidum), which is called "plant giant panda". There is an old saying that "there is ginseng in the north and maple bucket in the south". Over-picked endangered wild Dendrobium candidum was listed as one of the key protected Chinese herbal medicines in the State Council on 1987, and the market price was as high as $3,000 per kilogram.
As early as 700 years ago, Zhu Danxi, a fellow villager of Yu Qiaoxian and one of the four famous doctors in Jin and Yuan Dynasties, put forward the theory that "Yin is often insufficient and Yang is often surplus" in his book "On Nourishing Yin", pointing out that Dendrobium candidum is a valuable medicinal material for nourishing Yin.
Dendrobium candidum mostly grows between the cliffs in the deep mountains, where even birds and animals are difficult to get involved. Its life habits are mysterious and unpredictable, and its requirements for microclimate such as temperature, humidity and light are almost harsh. These plants only branch once a year and grow about an inch a year. The life span of a Dendrobium candidum is 6- 10 years, and its own fertility is extremely low and its distribution is extremely rare. Artificial cultivation of Dendrobium candidum was once considered to be a huge investment, long growth cycle and low survival rate, so it was impossible to produce Dendrobium candidum in three to five years, and it would cost at least three to five million yuan, which could not guarantee the final benefit.
1September 1997, Yu Qiaoxian hired several technicians to set up the Dendrobium candidum Institute in Yiwu, and a group of people worked in the ruins of a brick and tile factory in the west of Yiwu.
After more than a year, the accumulated investment is nearly 5 million yuan, and the stem of Dendrobium candidum only grows a few centimeters. She has no bottom in her heart: is there any hope for this matter? Is Dendrobium candidum really as difficult to grow as people say? With this question, Yu Qiaoxian came to Shanghai Institute of Traditional Chinese Medicine.
I heard that Yu Qiaoxian is Dendrobium candidum. An expert from the institute casually asked, "What is the survival rate?" "98%。" Several experts got a fright and immediately gathered around with notebooks, asking questions around Yu Qiaoxian, which surprised her.
A month later, the experts came to Yiwu Dendrobium Research Institute. When he saw the surviving grass, an old expert secretly called a senior engineer aside and asked in Shanghai dialect, "You have been farming in the field for six years without success, and people have been farming for more than a year." Aren't you ashamed? "
Afterwards, Yu Qiaoxian learned that it took five or six years for Shanghai Institute of Traditional Chinese Medicine to build a base in Pan 'an to cultivate Dendrobium candidum artificially, and it cost three or four million yuan before and after, but the survival rate was only about 15%.
"I can understand Shanghai dialect. Hearing this sentence, a stone in my heart fell to the ground. After 400 days and nights, I finally heard someone say that we succeeded for the first time. " Yu Qiaoxian said: "I had already made the worst plan. Once I screw up, I will ride my bike again to sell eggs and start all over again. "
The most important thing in life is quality.
Yu Qiaoxian's eggs were not sold in the end. Through the industrial high-yield cultivation technology of Dendrobium candidum, from 200 1, Senyu Company planted Dendrobium candidum in Jinhua and Yiwu, which solved the shortage of Dendrobium candidum resources in one fell swoop. In 2003, rare medicinal material Dendrobium candidum. In 2004, Dendrobium candidum Miq was selected as the standard of "National Pharmacopoeia". In 2004, Sen Company was granted a patent in China National Intellectual Property Administration.
She repeatedly stressed that the most important thing in life is quality. This can be seen from the complicated process of artificial cultivation of Dendrobium candidum: inoculation, tissue culture and hardening of seedlings, after three processes of 9 to 12 months, can be transplanted into the field, and then cultivated for another three years. "In order to ensure the quality of Dendrobium candidum, we strictly imitate the wild environment, and chemical fertilizers and pesticides cannot be applied during the planting process. Therefore, the content of active ingredients in cultivated Dendrobium candidum is similar to that in the wild, and it is sticky in the mouth, which is also the main basis for judging the quality of Dendrobium candidum. "
Yu Qiaoxian's success aroused the curiosity of the whole world. Dr. Hiruki Tadashi, a Japanese agronomist, secretly pulled out two Dendrobium seedlings, wrapped them in handkerchiefs and put them in his pocket. Ye Zhigen, general manager of Senyu Company, saw this and said politely, "Doctor, the soil in your pocket is too dirty. Shall I wash it for you first? " Then, he cleaned the soil in front of the faucet and returned it to Hiruki Tadashi.
"In addition to temperature control, soil is also one of the keys to success. Afterwards, Dr. Tadashi probably felt embarrassed and sent us 10 the most precious camellia in Japan after returning to China. "
In March 2004, Yu Qiaoxian established Zhejiang Senyu Holding Group Co., Ltd., which owns 10 wholly-owned subsidiaries such as Senyu Industrial Company, Senyu Pharmaceutical Company, Senyu Bioengineering Company, Shenzhen Jinzhikang Health Food Co., Ltd. and Hong Kong Huahong Investment Group Co., Ltd., and the sales of Tianfengdou alone exceeded 654.38 billion yuan, ranking among the top private enterprises in China 1000.
And there are more and more problems in front of Yu Qiaoxian. She decided to move the company headquarters to Hangzhou.
"Last June, 5438+ 10, we hired Professor Zhang Zhiguo from Zhejiang Academy of Medical Sciences as the chief technical engineer. He has studied Dendrobium candidum for more than 30 years and is known as the' father of Dendrobium candidum'. But now he can only work in Yiwu for one week every month. If the headquarters is moved to Hangzhou, Professor Zhang Can can come at any time. "Yu Qiaoxian said," Not long ago, a senior researcher from DuPont's drug research and development center in the United States also wanted to join, but wanted to work in Hangzhou. "
"To tell you the truth, I don't really want to leave Yiwu. As soon as I walked out of Yiwu, I felt uncomfortable all over. " Century Building, located in Gongshu District, Hangzhou, is the new headquarters of Senyu Group, with a height of 2 1 floor. It is under planning and will be put into use in 2007.
"In the future, Hangzhou will be the company's headquarters and R&D, export, marketing and cultural base, Jinhua will be the production base, and Yiwu will be the logistics and planting base." Yu Qiaoxian said.
Originated from grass roots higher than grass roots.
Grassroots is a way of sociology, and some people use it to describe Zhejiang businessmen-born in poverty and persevering, just like grassroots sprouting after winter.
Yu Qiaoxian is such a female entrepreneur with grassroots spirit. From selling eggs to setting up stalls to acting as a health care agent, she finally planted Dendrobium candidum on a large scale with her resilience, benefiting thousands of people and achieving considerable personal career.
Her success is not only the opportunity and correct choice of the times, but also her personality. In this sense, Yu Qiaoxian's entrepreneurial history just shows why today's Zhejiang businessmen can stand on the forest of Chinese businessmen.
There is a famous saying: sowing attitude, harvesting behavior; Sowing behavior, harvesting habits; Sowing habits, harvesting character; Sow character and reap fate. The overall success of Zhejiang businessmen is inseparable from the "perseverance" side of Zhejiang people's personality characteristics.