At present, he is the main drafter of national industry standards and the vice president of China Home Textile Industry Association.
It owns the global classic embroidery bedding brand "TEVEL" and the world's top wool product brand "WOOLTARA".
Magnificent Tywell has two production bases in Danyang and Lianyungang, Jiangsu. It has internationally advanced computer quilting, embroidery, quilt making and other production lines. The products cover five categories, ten series and tens of thousands of varieties, and nearly 500 new products are listed every year. At present, it is the largest embroidery base for handmade bedding in the world.
Jiangsu Tanghuang Group attaches great importance to technology development and investment in science and technology, and has five R&D technology bases in Jiangsu, Shanghai, Britain, France and Italy.
At present, it has 500 appearance patents and 6 invention patents, which is one of the enterprises with the most design intellectual property rights in the home textile industry.
In order to maintain the leading level of the technical center, Don Juan Tevel also invested a lot of manpower and material resources to implement information management of the design center and track and manage all information.
In 2005, through strict evaluation and on-the-spot investigation, Tanghuang Group was established as the technical center of provincial-level home textile enterprises by Jiangsu Economic and Trade Commission, which is one of the few provincial-level home textile enterprises in China at present.
Jiangsu Tanghuang Group, with its technological advantages, has led six technological innovations in the domestic home textile industry from its establishment to today.
Since the first appearance of craft bedspreads, people in China have changed their understanding of traditional home textiles. Satin bedspreads, ultra-luxury and changeable bedspreads, printed mother-child multi-piece sets, cotton embroidery sets and other technologies have accelerated the development of home textile industry in China.
Today, China Magnificent Embroidery of Jiangsu Magnificent Group is not only the core content of the sixth craft in the home textile industry, but also the "fifth largest embroidery" in China after Suzhou Embroidery, Guangdong Embroidery, Hunan Embroidery and Shu Embroidery.
Company history 20 1 1 At the beginning of the new year, Jiangsu Tanghuang Home Textiles invested heavily to invite Liang Yongqi, the queen of Chinese music, as the first image spokesperson of Tanghuang brand, which fully demonstrated the classic and elegant fashion charm of "Tanghuang Embroidery".
With the further promotion of brand strategy, "China Magnificent Embroidery" will become the highest embodiment of the core value of magnificent home textile brand.
1986 Tanghuang embroidery factory, the predecessor of Tanghuang Group, was established. 1988 Tanghuang Embroidery Factory was renamed Danyang Wool Embroidery Factory. 1989 Don Juan's trademark was successfully registered. Start the Road of Big Brand 1992 Jiangsu Bedding Group Company was established 1997 Global Kang Functional Fabric Factory was established 200 1, and TEVEL took the lead in introducing the "Franchise Marketing" model in China. So far, the channel model of China home textile industry has been changed. In 2002, Grande brand won the first batch of "China Famous Trademark" in the home textile industry. In 2003, Grande TEVEL was successfully transformed into a new international logo“TEVEL "for private enterprises. And launched a brand-new VI image system. In 2004, Sunzi Home Textiles won the honorary title of "National Inspection Exemption". In 2004, Sunzi brand made its debut in Europe Pavilion of Frankfurt International Home Textile Exhibition on behalf of Asia 1. 1. And participated in the exhibition for two consecutive years. In 2005, Shanda Trademark was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce. In 2006, the company officially changed its name to "Jiangsu Hongda Group Co., Ltd.". In 2006, Hongda Group Lianyungang Household Textiles Co., Ltd. was completed and put into production. In 2007, Jiangsu Hongda Group was recognized as "Jiangsu Enterprise Technology Center". In 2009, Jiangsu 32 Life Textile Technology Company was established. In 2009, Shanda Home Textiles won the title of "Product Development Contribution Award in Textile Industry" 20 10 Shanda Testing Center was recognized as "Danyang Laboratory of Jiangsu Textile Product Quality Testing Center", which can issue provincial testing reports.
20 10 Jiangsu Tanghuang Group won the "AAA Enterprise Credit Rating in China Textile Industry" 2010 Tanghuang Home Textiles hired a famous Hong Kong artist Liang Yongqi as its brand image spokesperson, and its brand strategy entered a new height.
Corporate culture. Development vision: to become the first choice brand for people to improve their quality of life. Enterprise goal: to build a brilliant world brand. Enterprise spirit: pursuing Excellence and striving for self-improvement. Corporate mission: guide people to live a harmonious and healthy life with gorgeous and modern home culture.
Talent view: people-oriented, both ability and political integrity; Employee culture: do things in a down-to-earth manner and be an upright person; Quality concept: strive for perfection, join and support magnificent home textile brands, set up a professional customer service center, and provide professional and thoughtful consulting services for every franchisee and consumer 24 hours a day.
After joining Tanghuang Home Textiles, the professional training supervisor undertakes the work of assisting the store training. According to the different situations of each franchisee and each shopping guide, Don Juan will provide continuous and perfect training support.
According to the local market performance and terminal performance, Tanghuang Home Textiles' strong decoration support and corresponding year-end rebate will be added to minimize the financial pressure on customers.
The grand and professional marketing planning department will work out a timely and effective overall and regional marketing plan suitable for the actual situation of each region according to the regional characteristics, consumption habits, strength and many other internal and external market factors.
Joining Tanghuang Home Textiles has a first-class logistics system in the industry. Under the control of professional processes, we provide customers with the fastest and most convenient logistics support, and guarantee the smooth development of terminal sales from the background.
Professional brand promotion support, high-density media launch plan, terminal maximizing the use of brand resources, so that magnificent home textiles can get in touch with consumers at zero distance, which is a powerful brand force.
With the qualification and strength to lead the industry technology for six times, the first-class product R&D center in the international home textile industry constantly introduces products that lead the market demand according to market changes to ensure the sustainable competitiveness of products.