Although the revenue gap is large and the scale can't be compared, it is better to position the mass market in Hongxing Hongxing Erke, without raising prices and taking the middle and high-end route. It is mainly sold in low-tier cities in the third and fourth lines and below, with a solid market foundation and a broad foundation.
At the same time, shoes in the price range of 100-200 yuan are closer to mass consumption.
Secondly, in recent years, we have continuously innovated products through science and technology. Hongxing Hongxing Erke not only owns the first CNAS-certified national shoes and clothing testing center in the industry, but also cooperates with the world's top sports research institutions to build a first-class biomechanical laboratory. According to statistics, Red Star Hongxing Erke currently owns 272 patents, including 5 1 invention patent, which was praised by People's Daily for its scientific and technological achievements.
Netizens broke their hearts for Red Star Hongxing Erke:
On the evening of July 22nd, Weibo's comments about # Red Star Hongxing Erke were extremely sad, and the topic topped the hot search list. The sudden change of painting style stems from the warm and real concern of netizens: "There are dozens to 100 shoes in the online store, and 50 million shoes were donated at a time. How many pairs of shoes have to be sold! " "Even Weibo members don't buy it, but all of a sudden donated fifty million. Too tearful! "
If we substitute the idolized atmosphere, the netizens who have broken their hearts for the promotion of Red Star Hongxing Erke are the proper mother powder.
For example, many netizens want to be a member of Weibo, the official website of Red Star Hongxing Erke. Finally, some netizens took the lead and gave Weibo membership for 20 years to Hongxing Erke in one breath. For another example, the Tik Tok live broadcast room of Red Star Hongxing Erke swarmed with great support, with the highest number of onlookers of 49,000 and sales of nearly 10 million.
In this regard, the sincere anchor called on everyone to consume rationally, saying: "Don't buy our goods because we donated money. If you like it, don't be reluctant." There was no chance to make money. On the morning of 23rd 1, President Wu rode his bicycle to the live broadcast site to thank the netizens, once again refreshing the goodwill of the whole network, and turned to: How to promote Xiabao, I am anxious for you. ...